IN AN IDEAL world, we’d be able to modify a design or graphic for the web while keeping the original intact, all without opening an image editor. We’d save tons of time by not having to manually reprocess graphics whenever we changed stuff. Graphics could be neatly specified, maintained, and manipulated with just a few licks of CSS. Oh. Wait. We can do that! Justin McDowell gives us the lowdown: read Blending Modes Demystified in today’s A List Apart.
LEGISLATING THE WEB has long been murky ground. When glacial processes, uninformed committees, and international politics meet the individualized culture of the internet, friction ensues. Despite the resulting confusion, it’s our duty to work within the law—and to speak up for a better relationship between governing bodies and web professionals. In the current A List Apart, Heather Burns guides us through the current dilemmas in digital law, and offers a solution: professionalizing our industry to ensure a seat at the table.
REGISTERING for school, paying bills, updating government documents—we conduct a significant part of our daily lives through web forms. So when simply typing in your name breaks a form, well, user experience, we have a problem. As our population continues to diversify, we need designs that accommodate a broader range of naming conventions. Aimee Gonzalez shows how cultural assumptions affect what we build on the web—and how fostering awareness and refining our processes can start to change that.
ISSUE № 426 of A List Apart reframes the design process:
Goodbye, pages; hello, systems! When we break things down into atomic units, design elements become more scalable and replaceable, easier to test, and quicker to assemble. Alla Kholmatova emphasizes that a shared vocabulary should be the jumping-off point for teams who want to adopt a modular design approach. Let’s start with language, not interfaces.
Showing your in-progress designs can be scary, but there’s no better way to keep your product in line with your users’ needs. Research and testing aren’t just boxes to be checked off; they’re methodologies to be integrated into the entire design process—and the more, and the more diverse, the merrier. Jessica Harllee explains how Etsy shares their work with users every step of the way—and the benefits (and surprises) that follow.
Job Hunting For Web Designers
Stagnation is fine for some jobs—when I was a dishwasher at The Earth Kitchen vegetarian restaurant, I enjoyed shutting off my brain and focusing on the rhythmic scrubbing of burnt pans, the slosh and swirl of peas and carrots in a soapy drain—but professionals, particularly web professionals, are either learning and growing or, like the love between Annie Hall and Alvy Singer, becoming a dead shark. If you’ve stopped learning on the job, it’s past time to look around.
MY SOUL is in twain. Two principles on which clued-in web folk heartily agree are coming more and more often into conflict—a conflict most recently thrust into relief by discussions around the brilliant Vox Media team, publishers of The Verge.
The two principles are:
Building performant websites is not only a key differentiator that separates successful sites from those which don’t get read; it’s also an ethical obligation, whose fulfillment falls mainly on developers, but can only happen with the buy-in of the whole team, from marketing to editorial, from advertising to design.
Publishing and journalism are pillars of civilized society, and the opportunity to distribute news and information via the internet (and to let anyone who is willing to do the work become a publisher) has long been a foundational benefit of the web. As the sad, painful, slow-motion decline of traditional publishing and journalism is being offset by the rise of new, primarily web-based publications and news organizations, the need to sustain these new publications and organizations—to “pay for the content,” in popular parlance—is chiefly being borne by advertising…which, however, pays less and less and demands more and more as customers increasingly find ways to route around it.
“The Verge’s Web Sucks,” by Les Orchard, quickly countered Nilay’s piece, as Jeremy chronicles (“Les Orchard says what we’re all thinking”). Jeremy then points to a half-humorous letter of surrender posted by Vox Media’s developers, who announce their new Vox Media Performance Team in a piece facetiously declaring performance bankruptcy.
A survey of follow-up barbs and exchanges on Twitter concludes Jeremy’s piece (which you must read; do not settle for this sloppy summary). After describing everything that has so far been said, Mr Keith weighs in with his own opinion, and it’s what you might expect from a highly thoughtful, open-source-contributing, standards-flag-flying, creative developer:
I’m hearing an awful lot of false dichotomies here: either you can have a performant website or you have a business model based on advertising. …
Tracking and advertising scripts are today’s equivalent of pop-up windows. …
For such a young, supposedly-innovative industry, I’m often amazed at what people choose to treat as immovable, unchangeable, carved-in-stone issues. Bloated, invasive ad tracking isn’t a law of nature. It’s a choice. We can choose to change.
Me, I’m torn. As a 20-year-exponent of lean web development (yes, I know how pretentious that sounds), I absolutely believe that the web is for everybody, regardless of ability or device. The web’s strength lies precisely in its unique position as the world’s first universal platform. Tim Berners-Lee didn’t invent hypertext, and his (and his creation’s) genius doesn’t lie in the deployment of tags; it subsists in the principle that, developed rightly, content on the web is as accessible to the Nigerian farmer with a feature phone as it is to a wealthy American sporting this year’s device. I absolutely believe this. I’ve fought for it for too many years, alongside too many of you, to think otherwise.
And yet, as a 20-year publisher of independent content (and an advertising professional before that), I am equally certain that content requires funding as much as it demands research, motivation, talent, and nurturing. Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialtists whose passion and tears go into every chunk of worthwhile web content. Many of you reading this will feel I’m copping out here, so let me explain:
It may indeed be a false dichotomy that “either you can have a performant website or you have a business model based on advertising” but it is also a truth that advertisers demand more and more for their dollar. They want to know what page you read, how long you looked at it, where on the web you went next, and a thousand other invasive things that make thoughtful people everywhere uncomfortable—but are the price we currently pay to access the earth’s largest library.
I don’t like this, and I don’t do it in the magazine I publish, but A List Apart, as a direct consequence, will always lack certain resources to expand its offerings as quickly and richly as we’d like, or to pay staff and contributors at anything approaching the level that Vox Media, by accepting a different tradeoff, has achieved. (Let me also acknowledge ALA’s wonderful sponsors and our longtime partnership with The Deck ad network, lest I seem to speak from an ivory tower. Folks who’ve never had to pay for content cannot lay claim to moral authority on this issue; untested virtue is not, and so on.)
To be clear, Vox Media could not exist if its owners had made the decisions A List Apart made in terms of advertising—and Vox Media’s decisions about advertising are far better, in terms of consumer advocacy and privacy, than those made by most web publishing groups. Also to be clear, I don’t regret A List Apart’s decisions about advertising—they are right for us and our community.
I know and have worked alongside some of the designers, developers, and editors at Vox Media; you’d be proud to work with any of them. I know they are painfully aware of the toll advertising takes on their site’s performance; I know they are also doing some of the best editorial and publishing work currently being performed on the web—which is what happens when great teams from different disciplines get together to push boundaries and create something of value. This super team couldn’t do their super work without salaries, desks, and computers; acquiring those things meant coming to some compromise with the state of web advertising today. (And of course it was the owners, and not the employees, who made the precise compromise to which Vox Media currently adheres.)
Put a gun to my head, and I will take the same position as Jeremy Keith. I’ll even do it without a gun to my head, as my decisions as a publisher probably already make clear. And yet, two equally compelling urgencies in my core being—love of web content, and love of the web’s potential—make me hope that web and editorial teams can work with advertisers going forward, so that one day soon we can have amazing content, brilliantly presented, without the invasive bloat. In the words of another great web developer I know, “Hope is a dangerous currency—but it’s all I’ve got.”
SUMMER is halfway over. Have you hid out for a day of reading yet? Grab a shady spot and a picnic blanket (or just park it in front of the nearest AC unit), turn off your notifications, and unwrap this tasty treat: our 2015 summer reader.
Refresh your mind, heart, and spirit with this curated list of articles, videos, and other goodies from the recent past—from A List Apart and across the web.
Our 2015 compilation of articles, blogs, and other gems from across the web: perfect summer reading, poolside and beyond.
The technical aspects of performance optimization are indisputably important. But the social work—convincing peers, managers, and clients that performance optimization merits their attention—often gets short shrift. Lara Hogan shows us how we can go beyond charts, graphs, and numbers to show performance rather than merely tell it—and effect a genuine culture shift in the process.
Attracting—and keeping—new users is a delicate dance. Too many obstacles and people don’t sign up; too little interaction and they don’t come back. The ideal onboarding process turns potential users into loyal ones—by thoughtfully identifying new users, teaching them to use your product, and giving them a reason to return. Rick Pastoor shares his onboarding framework and what he’s learned about the difference between a good onboarding process and a great one.
A List Apart № 423: container queries, responsive content
WHETHER the topic is responsive CSS or content that responds to the right user at the right time, Issue № 423 of A List Apart is all about finding the path forward:
Media queries have been the go-to tool in building responsive sites, allowing us to resize and recombine modules to suit multiple contexts, layouts, and viewports. But relying on fixed viewport sizes can quickly twist stylesheets into Gordian knots. We still need a future-friendly way to manage responsive CSS. Mat Marquis explores the problem and the progress toward the solution—and issues a rallying call.
Content projects need a sense of direction: something to help you and your team provide the right content to the right people at the right time. Enter the content compass—centered on your strategy and supported by your messaging—to keep your content efforts on track. In this excerpt from Chapter 11 of The Content Strategy Toolkit, Meghan Casey explains her methodology for developing a core strategy statement and messaging framework.
A List Apart № 422: So Emotional
ISSUE № 422 of A List Apart for people who make websites is all about working with the human element:
Structured, automatic systems are great at managing content efficiently—but not so great at accommodating humans changes in that content. On the other hand, free-for-all WYSIWYGs lead to inconsistency and breakdowns. Stakeholders and content administrators need flexibility and control, especially where the all-important homepage is concerned. What’s a website to do? Johanna Bates suggests embracing a people-friendly homepage solution within our robot-driven architectures.
Validating emotions isn’t a glorified psychological process; part of our work is to hear our colleagues and clients out. Kelsey Lynn Lundberg shows us how we can identify the underlying needs—security, freedom, identity, worth—that drive emotional responses, and how to translate those needs into productive discussions to keep our teams moving forward.