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From NYPL to DC Comics: the lettering of Ira Schnapp

Action Comics logo, 1938

Superman, 1940

HE DESIGNED the lettering on The New York Public Library and the James Farley Post Office (“neither snow nor rain…”), created titles for silent movies, movie posters, and pulp magazines in the 1920s, and started working for DC Comics in 1938, where he designed the masthead for Action Comics, refined the Superman logo, and brought dozens of DC Comics texts and titles to life. A new exhibit at The Type Directors Club honors Ira Schnapp and sheds light on his decades of influential work.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.