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Adobe Usability User Experience UX

Download in the Dumps (AKA Killing Me Softly With Adobe)

In which our intrepid reporter is unable to download and reinstall Adobe software he owns and paid for because Adobe.

I REMOVED Adobe CS5 from my studio Mac after it took on water damage during tropical storm Irene. Just as I was going to replace the machine, the water damage seemed to go away. (It actually never did go away, and as I write this it’s pretty bad, but for a week it seemed okay so I didn’t order a replacement.) As I need Photoshop this morning to work on a website, and as I’m still a registered CS5 owner, I logged into Adobe.com to download a “Trial” version of Photoshop. For all the good it did me, I could have eaten my own head.

Clicking “Download Photoshop” put an “Install Adobe Download Assistant” app on my desktop instead of downloading Photoshop. To download Photoshop from the web, you can’t just download Photoshop from the web. You have to download an installer that installs a downloader. There’s no benefit to the user for jumping through this extra hoop, but I guess Adobe Corporate wanted to show off its AIR-based software.

To download trial versions of Creative Suite software, you need to install the Adobe Download Assistant. After installation, the Adobe Download Assistant will start your product download automatically,

the website says. This is a lie.

Once installed, the downloader asks me to sign in again. Which is only logical. After all, between the time I clicked “download Photoshop” as a signed-in user and now, I might have been knocked unconscious by Photoshop pirates. Without a redundant double sign-in, the pirates would win.

So I type in my login and password again—same as I just did on the website to download this meshugah downloader installer in the first place—and guess what? Adobe says my login and password don’t match.

The login and password I used to download the installer downloader are unacceptable to the downloader. If you’re following this gibberish, God bless. If not, Adobe is telling me that the login and password I just used to install the downloader are no good.

Like a pimp pretending to help a runaway teen, a link in the unhelpful downloader now asks, “Having trouble signing in?” There being nothing else to do, I click the link, which takes me to a “Reset your password” panel. Only I can’t reset my password in the “Reset your password” panel; I’ll only be able to reset my password on a custom web page, whose address I will only learn once I receive an email from Adobe sending me a custom link. Excitingly, that “Reset your password” page (the one that will actually allow me to reset my password) will be generated on the fly via Adobe’s famous and ultra-reliable ColdFusion software.

I’ve now lost 30 minutes of work time but Adobe is not done with me. Oh, no. This is where the fun begins.

I spend long minutes reflexively checking my email, like a junkie scanning the corner in search of his busted dealer. The custom link email finally arrives, but the link never works. (It’s the cream of the jest!) Here is a screenshot of Adobe’s Chinese Japanese website, powered by ColdFusion, which is unable to generate a “Reset your password” page, allowing me to reset my password and use the AIR-based downloader software to download the software I already own.

Mission: not accomplished. Total time wasted: 45 minutes (not counting the writing of this blog post, which I do in the faint hope that Adobe will improve its customer experience). I still have no working copy of Photoshop and it’s clear I won’t get one today. The installer disks are gone from my office because I’m moving to a new studio soon and have been packing important pieces like installation disks ahead of time. (After all, I had reasoned, Adobe lets you download software from its website, so why keep disks around?)

To be fair, Hurricane Irene was not Adobe’s fault, and lots of people suffered much worse than a water-damaged iMac. Nor is water damage to my Mac Adobe’s fault. My decision to remove CS5 from the Mac was based on fear that if the Mac died and I hadn’t removed CS5, I would not be able to install it on the replacement machine I intended to purchase, as Adobe licensing (and the software itself) requires you to uninstall from Machine A before installing on Machine B. Adobe CS5 costs more than the computer I intended to buy, so it seemed prudent to remove it from the damaged machine, but of course I regret that decision now, because Adobe’s website won’t let me update my member information, and its downloader won’t let me download.

So I’ll be working from home tonight, doing what I should have done today. Five little letters: ADOBE.

Breathless Update!

Apparently Adobe’s entire membership section, powered by ColdFusion, is now down. Trying to do anything inside the member section leads to a Chinese “Sorry” page. This might be why the “downloader” failed to authorize my credentials. How much simpler it would be if Adobe simply provided a link to download its software (like in the old days) instead of forcing registered users to jump through broken hoops.

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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