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<funhouse: ad graveyard>

Chile, hold the Swiss.

Man's best friend.

Rejected B/W Newspaper Ad. Client: Victorinox, Switzerland (spec). Agency: Student piece. Art Director: Cristian Acuña, Chile. Writer: Cristian Acuña. Cause of death: See below. MORE »

Sad Part

"I am an advertising student from Chile and with a friend we designed this ad. We published it with our own money (and with Victorinox's permission), so that we could send it to a national graphic ad contest. Result, no results. Next step, we sent it to Switzerland, Victorinox marketing department. Their answer: 'nice, but no thanks.'"

Happy Part

Cristian Acuña was hired after this ad was seen here in the Ad Graveyard. Today, Cristian is a professional and successful art director. »


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