Killed by: The gray area between the AE, client and newspaper
"The client wanted to get the point across that they did more than the stereotypical boob jobs and liposuction. They were extremely handy at correcting 'nature's little mistakes,' so I decided to kick start our region's awareness by featuring a moderately common genetic mutation. Guess not. All in all, you could say that my idea was nipped in the bud.
"Luckily, I had a number of back-up contingency plans that they liked featuring nekkid women, boob jobs and liposuction."
It's good to hear that tastefulness and originality prevail.
© 1995–2002 Jeffrey Zeldman Presents
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