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Myths and Warnings

Learn what usability testing is and isn’t good for; discover the five warning signs of a bad client relationship (and what to do about them).

A List Apart Issue No. 294. Illustration by Kevin Cornell.

In Issue No. 294 of A List Apart, for people who make websites: learn what usability testing is and isn’t good for, and discover the five warning signs of a bad client relationship (and what to do about them).

The Myth of Usability Testing

by ROBERT HOEKMAN JR.

Usability evaluations are good for many things, but determining a team’s priorities is not one of them. The Molich experiment proves a single usability team can’t discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust builder, and part of a triangulation process. Test for the right reasons and achieve a positive outcome.

Getting to No

by GREG HOY

A bad client relationship is like a bad marriage without the benefits. To avoid such relationships, or to fix the one you’re in, learn the five classic signs of trouble. Recognizing the never-ending contract revisionist, the giant project team, the vanishing boss and other warning signs can help you run successful, angst-free projects.

Illustration by Kevin Cornell for A List Apart.

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L. Jeffrey Zeldman's avatar

By L. Jeffrey Zeldman

“King of Web Standards”—Businessweek. Ava’s dad. Automattician. OG blogger/web designer. Publisher, A List Apart & A Book Apart. Author, Designing with Web Standards & Taking Your Talent to the Web. Emeritus: An Event Apart, SVA MFA IXD, Happy Cog.

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