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Style versus design, revisited

STYLE VERSUS DESIGN READS like it was written this morning. In fact, I wrote the original version in 1999, when I had a monthly web design column going at In 2005, Adobe asked if I’d mind updating the piece. I changed a couple of words and they agreed that the revision worked. For although the web had changed tremendously between 1999 and 2005, the issue I addressed in my article had not. This afternoon, while importing some old Ma.gnolia bookmarks into Pinboard, I came upon Adobe’s HTML version of the 2005 revision to “Style vs. Design.” I read it again, and tweeted the link. Within minutes, designers were responding. Many thought the piece was new. For what I said in that article over eleven years ago still rings true, although there are now more designers who see things as I do. It’s nice that a piece of writing about web design could remain relevant for over a decade. But it’s also a bit sad. See what you think.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.