Content wants to be free like communism works, like sex is just for fun, like a few days of snow disprove global warming. That the web’s existence makes all content free is a Brooklyn Bridge most of us have bought, but it just ain’t true, as Erin Kissane makes clear in Content is Expensive at Incisive.nu.
Go there, read it, and understand why (just like newspaper reporting and books) web content costs money and must be paid for or subsidized. Either that or it must serve some secondary benefit that brings in the bucks: for instance, a free web design blog might lead to paying web design gigs for its author, or so they say.
Then read Part Two: Paying For It, where Kissane considers each of these methods of subsidizing content “and how they relate to our work as content and editorial strategists.”
(Of course there will always be web content that is purely a labor of love. That is why we love the web. And it’s kind of sad, quite frankly, that you almost can’t write “Shit My Dad Says” or create a LOLcats page purely out of love any more; that even stuff tossed off as a laugh ends up being “monetized.” By the way, whoever came up with that word should be deathetized by beatingization. But I digress.)