Love Me Long Time

Those who say web users don’t spend time reading web pages haven’t met readers like you folks. According to Google Analytics, fans spent five minutes, fifty-five seconds reading the relatively short post, “My Love/Hate Affair With Typekit.” If Jakob Nielsen is right, and readers take in no more than 20% of the words on a page, y’all took a hella long time to read 190 words.

But generalized findings like Jakob’s are merely one data point in a universe of possibilities. Every site is a special snowflake, with stats and usage patterns all its own. Faced with an unfamiliar shopping site, we may indeed give it little more than a cursory scan before closing the window and returning to Google to fine-tune the search that led us there. But when we visit a familiar site to read, then read we do—as anyone with a good blog and a decent set of analytics tools can tell you.

Here are a few recent average times readers spent poring over various posts:

Post Title Average Time Spent
My Love/Hate Affair With Typekit 5:55
Crowdsourcing Dickens 3:36
20 Signs You Don’t Want That Web Design Project 7:52
Ed Bott’s Lament 4:22
Gowalla My Dreams 4:41
IE9 Preview 4:37

Morals of the story:

  1. Don’t use Peter’s stats to paint Paul.
  2. If you want people to spend time reading your site, give them better content.