3 Aug 2009 6 am eastern

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

Filed under: Applications, architecture, art direction, books, business, client services, Code, Community, content, creativity, Design, development, editorial, Happy Cog™, launches, links, people, Publications, Publishing, social networking, software, Web Design, Websites

9 Responses to “The Amanda Project”

  1. Razvan Pavel said on

    Congratulations on another lovely project :)

  2. Karin Merx said on

    Congrats with this new one, love the illustrations and overall design.

  3. Claudia Snell said on

    Great site! My 12-year-old daughter was captivated as soon as she saw it.

  4. Blissbat Loves Books » Blog Archive » The Amanda Project Wants You said on

    [...] can never say enough about the people I work with at Happy Cog. They’re amazing. I am so lucky to be working with them. And these Fourth Story people? They’re some of the [...]

  5. wood said on

    Anybody know why the links don’t work on the Amanda project for me? Using Opera 9.64 on Debian. I can hover and get hover state but when I click nothing happens. I get similar on other sites such as Philips and Samsung.

  6. wood said on

    Scrub my comment above. It works. Sorry

  7. Blog — Gary Bishop said on

    [...] (Assistive Technology): New Grant from the Mozilla Foundation furthers NVDA (Accessibility Daily)The Amanda Project (Jeffrey Zeldman Presents The Daily Report) Shared [...]

  8. News Feeds - Welkom op www.ooldervesteherten.nl said on

    [...] The Amanda Project Designed by Happy Cog and launched today, The Amanda Project is a media social network, writing project, and book series combined. [...]

  9. Pleasure and Pain > Links from 5/14/2009 to 8/9/2009 said on

    [...] The Amanda Project [...]

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