“Taking Your Talent to the Web” is now a free downloadable book

RATED FIVE STARS at Amazon.com since the day it was published, Taking Your Talent to the Web (PDF) is now a free downloadable book from zeldman.com:
- Download the front cover! (TIFF image, 1.8 MB)
- Download the book! (PDF, book galley, 9.5 MB)
I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.
Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.
The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.
It’s yours. Enjoy.
Oh, yes, here’s that ancient Amazon page.
Update – now with bookmarks
Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!
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150 Responses to ““Taking Your Talent to the Web” is now a free downloadable book”
Comments off.

I actually bought this book back in high school. Absolutely loved it as a gateway book from print design to web design.
Thank you for sharing this with us for free! Really appreciate it!
Thanks for making this available! I’m looking forward to reading.
Here’s a copy of the PDF cropped to size: http://cdharrison.com/media/0735710732_takingTalent_cropped.pdf (Hope it’s okay I did this, Z. If not, I will kill the DL.)
Just thinking, there might be some value in open sourcing this book, and having people update some bits like screenshots, figures, bandwidth numbers, etc… As much as I love the content, it’s very hard to talk to visual people with 10-year old screenshots…
Thanks Jeffrey. You make our lives richer in so many ways. Now my two copies will be worth more!
Jeffrey, without having had Taking Your Talent to the Web’s influence I would not be the web designer, thinker, writer, nor person I am today.
I know folks can say that about a lot of experiences in life, but this book is special. You obviously wrote it for more than a profit. For more than attention. Reading it instilled in me values that continue to make me happy, have changed the way I think and communicate with others, and encourage me to share my energies with others in similarly selfless ways.
Plus, this book helped make possible my current and thriving career as a web designer and thinker. I can’t thank you enough.
Thanks! ^_^
Looking forward to reading this. You’re such a nice chap.
Cheers,
-Alan
Awesome! I’ve been wanting this book for ages!
[...] When I was a sophomore in college, mired in pencils, paintbrushes, darkroom chemicals, and exacto-knives, there was ONE book that ultimately served to jump start my career in web design. I carried that book in my big red car for an entire semester, highlighting and sticky-noting and referencing it like a sacred text. And now that book is available as a free pdf. [...]
Jeff, you rock da boat! This is great!
Hurray! I’m forwarding this to our internal graphic designer at our community college right now!
Thank you so much.
I bought this book in 2003, though strangely enough I didn’t start reading it until yesterday. I must admit I was a bit skeptical about it’s relevance eight years down the road…no more! I’m about 1/3 of the way through and can’t wait to finish it! Thanks so much for making it available to everyone!
@Chris Harrison: Thanks! I’ve moved your cropped PDF to my server, and replaced my PDF with yours. All links in the blog post now point to the cropped version. You are awesome.
@Manuel: A “Taking Your Talent to the Web” WIKI, allowing community members to annotate each page of the book with updated examples, screen shots, etc., would make a nice next step.
Jenny Gray: How kind of you to say.
Thank you for sharing your book. I might sneak some ideas out of it for use with our art director… >;-)
THANK YOU SO MUCH!
Thanks for putting this book online Jeffrey.
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I bought this book when it was first published. I was in design school in Dallas and my instructor turned us on to Jeffrey and web standards. I found my second career then. It took me all the way to Washington DC. Thanks Jeffrey!
[...] sign in to get started « Back to Saneef’s feed Google Reader “Taking Your Talent to the Web” is now a free downloadable book from zeldman.com 2 hours ago – zeldman.com – Link ©2009 FriendFeed – Deutsch English Español [...]
Jeffrey,
Thank you for the gift!
And I´m really looking forward to the 3rd edition of “Designing with Web Standards”!
[...] ’3.1444′); "Taking Your Talent to the Web" is now a free downloadable book from zeldman.com. wrote this book in 2001 for print designers whose clients want websites, print [...]
Thank you very much for releasing this book. After reading “Designing for Web Standards,” I went looking for “Taking Your Talent to the Web,” only to find it was out of print. I loved DWWS (so much that I own both editions), so I am looking forward to reading this.
In the 14 years I’ve been doing web work, I find that a lot of older texts still have content relevant to today. There are a lot of underlying principles which we may have lost sight of in the process of switching to a new, shiny methodology.
Thank you again!
Jeffrey,
Thanks for releasing this. Good information never goes stale,
Thanks allot!
Thank you for making your book available for free/download. Great work can stay fresh and relevant for a long time. I’m sure it’s jam-packed with good stuff. Download completed, time to start reading…
thanks J.
i will be reading this book soon btw are u planning to put up some more free PDF books – just wondering!!!
;)
But thanks a lot.
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Thank you so much!
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Sure, maybe modem speeds are outdated, but “People surfing on EDGE browsers on their iPhones” is very 2009.
And if you think that 3G is better, take a look at AT&T’s 3G coverage map and guess how many people don’t have access to 3G.
Just another datapoint.
I remember when I bought the book, back in 2001. What a great source of inspiration, and so well written! My favorite one: “Every site should immediately engage its intended audience with compelling content that invites exploration.” (p. 70) Still true & true & true & true.
Thanks!
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Thank you!
[...] 16, 2009 – Jeffrey Zeldman just announced that his book “Taking Your Talent to the Web: A Guide for the Transitioning Designer” [...]
Wonderful. Thank you!
[...] tussen drukwerk en websites, enzovoort. Het boek is nu gratis te downloaden op onderstaand adres: http://www.zeldman.com/2009/04/16/taking-your-talent-to-the-web-is-now-a-free-downloadable-book-from… Mitch Design : websites en interactieve toepassingen : [...]
I can only imagine where I was in 2001. Just going into high-school, I guess!
I look forward to reading it.
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Two years ago at An Event Apart Boston I sat next to you and asked you to do this. And now you’ve done it! Thank you!
Thank YOU, Dale Cruse. It was a brilliant idea. :)
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Thank you, Jeffrey. It’s really nice of you to do that.
Thanks so much! Great book to read.
[...] en 5 sterren bij Amazon. Het goede nieuws is dat dit boek nu gratis is te downloaden, je kan het hier vinden. Mitch Design : websites en interactieve toepassingen : [...]
Thanks for the free download, I’m intereted by this !
Wow thanks very much!!!
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Long live the king!
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Thanks Jeff!
Though I never did design for printed media, this will surely come in handy whenever I need to make associates with a background in print understand the basics of web think.
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Thanks for this.
Could be a useful piece of reading for clients.
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Your site fails validation! Professional?
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[...] [...]
I bought this book a few years ago. And still quote it!
Very, very good book!
I read this book a few months back and it’ worth the $, some really good stuff in there. I think my local B&N still sells it.
-Jesse – Denver Web Design
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I just dl’d it, but when I tried to open it with Acrobat Reader, I got a message that the file is damaged, and cannot be repaired.
Thanks Jeffrey! I’ve been looking forward to reading this but never got to see a copy available here in the Philippines. I’m sure this will be a worthy read. =)
Can’t beat that!! Thanks Jeffrey :D
[...] Yesterday, web standards guru, Jeff Zeldman, made available a pdf copy of his 2001 book, “Taking Your Talent to the Web”. From his blog: “I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding. Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design. The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true. ” – The URL: http://www.zeldman.com/2009/04/16/taking-your-talent-to-the-web-is-now-a-free-downloadable-book-from… [...]
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thanks for the book
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Thank you so much for this. I already read ‘Designing with web standards’ 1 and 2 and they both brought me so much. Now this, how can you say you failed as a writer?? well, they read like a novel.
Thank you!
Yesterday I finally bought another great book: “Designing with Web Standards”. I consider this as a discount: buy one book and get another one for free! ;)
You are God Jeffrey!
Re: allowing people to annotate each page of the book online wiki style – as a test I put the pdf onto A.nnotate.com so readers can attach comments to particular highlighted text and images, e.g.:
a link to a note on a page
index of comments on the book
Jeffrey – let me know if you want me to kill the links – I thought it might be an interesting way for readers to add their comments to the text.
[...] “Taking Your Talent to the Web” is now a free downloadable book from zeldman.com [Jeffre... - Rated Five Stars at Amazon.com since the day it was published, “Taking Your Talent to the Web” is now a free downloadable book from zeldman.com. [...]
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Thanks for sharing this. Much appreciated.
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this might be a useful book for some “web” designers I know.
great it’s interesting ill read it soon.
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Ta muchly, looking forward to reading this.
[...] “Taking Your Talent to the Web” is now a free downloadable book from zeldman.comI wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding. [...]
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@jose cheung
I also got that message when using my favorite (old) version of Acrobat. It opened fine in a newer version.
Thank you Jeffery!
You rock!
You the man señor Zeldman.
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Wa, I have downloaded it ! SO Great!
Thanks! Even though this isfrom 2001, I know it will be just as relevant and useful today (especially for someone with as much to learn as I do!) as the first Designing With Web Standards book still is. I mean, it’s from Zeldman! :P I eagerly await Designing With Web Standards third installment as well. Sincerely, ~Lauren
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Thank you. This is priceless.
I bought your book from a local bookstore when I was just starting this web design gig, and it was the best book on web design. I still have it among the books on my table, and refer to it once in a while. Thanks for putting it up for download. God bless!
Just… Thanks!
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Thanks Sir !
Wow, this book is amazing, it’s nice to see that is free for download, I just took it no time to think about :)
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