Books of Luke and Aarron

In Issue No. 255 of A List Apart, for people who make websites:

  • Findability, Orphan of the Web Design Industry – Aarron Walter, author of Building Findable Websites: Web Standards, SEO, and Beyond (New Riders, 2008), provides an overview of this essential web discipline, explains how it is like SEO but different, and tells how every member of your team can contribute to your site’s content’s findability. (See Aarron speak about findability and web standards live and in person at An Event Apart New Orleans, April 24–25, at the Hilton New Orleans Riverside.)
  • Sign Up Forms Must Die – Luke Wroblewski, Senior Principal of Product Ideation and Design at Yahoo! and author of Web Form Design: Filling in the Blanks (Rosenfeld Media, 2008), calls for the abolition of sign-up forms where web services are concerned. Via “gradual engagement,” says Luke, we can get people using and caring about our web services instead of frustrating them with forms. (Get more Luke live and in person at An Event Apart Boston, June 23–24, 2008 at the Boston Marriott Copley Plaza.)

As a glance at the masthead suggests, thought-provoking content about web form design and findability isn’t all that’s happening in this issue of A List Apart:

  • Deeply gifted and seriously experienced web design magazine editor Carolyn Wood finally joins the ALA staff as acquisitions editor, taking that post from …
  • … the witty and excellent Krista Stevens, who now becomes editor of the magazine.
  • For his profound contributions to branding and usability, art director Jason Santa Maria becomes creative director.
  • And after eight years at the magazine, Erin Kissane steps down as editor (but will stay with us as contributing editor). The improvements Erin has made to the magazine in her years with us cannot be counted, not even by the angels.

12 thoughts on “Books of Luke and Aarron”

  1. Good articles on A List Apart today. I especially like the philosophies in “Findability, Orphan of the Web Design Industry” – very intriguing; I’ll be sure to pass them along to my team.

    I actually just did a post on my site a couple days ago with the same theme as “sign up forms must die”. I think people are really getting tired of the generic social networking format, it’s the same for most sites and hard to manage all the accounts. Hopefully OpenID will come on a little strong in 2008.

    my2cents

  2. I have to take issue with the article “Sign Up Forms Must Die”

    Jump cut is not set up the way the article suggests. If you wish to create or do anything else you must have a Yahoo id.

    Google is represented out of context. That form has two parts.
    You sign up for a Google account which allows you access all of the services google has to offer then it offers access to Google Video.

    Gradual Engagement is nonsense. It obfuscates the sign up process and segments the conformation process so that the terms of service and or acceptable use policy is not ACCESSIBLE before the fact. Trial lawyers anyone?

  3. Big congratulations to all on the ALA staff front – sounds like quite a shuffle. Carolyn, wishing you continued success in this new position! Krista, Jason – I look forward to seeing your touch on ALA in new ways. And, Erin – as a long-time reader of ALA, I must simply say “thank you.”

  4. Yet another fine issue of ALA. I always find their articles fresh and inspiring, and this issue is no exception. I particularly loved the Sign Up Forms Must Die article and couldn’t agree more on the numerous annoying forms one has to fill throughout the day. Thanks.

  5. Sgn up forms must die is using a hammer to crack a nut – what Sign Up forms need to do is evolve so that we do’t have to worry about so many bloody passwords. Wouldn’t it be great to have a portal site to access those sites where we are members!

  6. I’m really sad to hear that Erin is stepping down as editor of ALA. I’ve only had the opportunity to work with her on two occasions, but both times she was responsive, brilliant, and careful. She’s what every editor should be–a guide and tutor. I always looked forward to her criticisms and suggestions, as they inevitably made my work shine that much brighter.

    So, Erin, thank you for everything.

  7. Great articles. I’d almost forgotten Luke W’s segment at AEA Chicago, which was a real eye-opener. Looking forward to his book hitting the shelves.

  8. I don’t know precisely what Erin did for A List Apart, but I can only imagine it is immeasurable. I have forwarded many an article of hers, both from ALA and her own personal site–mostly to deaf ears–and I continue to learn from her.

    All Hail, Erin!

  9. Google is represented out of context. That form has two parts.
    You sign up for a Google account which allows you access all of the services google has to offer then it offers access to Google Video.

  10. Given I am a political junkie in the electoral season of all seasons, I must say I’ve become addicted to polltrack.. while other polls I am familiar with need to be discounted to one extent or another due to bias, I find that polltrack is the first “call it as it is unfolding” website that I have found that I can rely on completely for unvarnished data and daily analysis. .. check it out

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