Everyone a writer, everyone a publisher, everyone a citizen journalist.
Everything that could be digital would be. Content wanted to be free. Then we had to get paid. But animated smack-the-monkey ads were so declassé. Ch-ching, Google AdSense, ch-ching, The Deck advertising network, ch-ching your ad network here.
Everyone a writer, everyone a publisher, everyone a citizen journalist, ch-ching.
First the writers and designers did the writing. Then the non-writers who had something to say did it. Then the people with nothing to say got a MySpace page and the classy ones switched to Facebook.
And ch-ching was heard in the land. And the (not citizen) journalists heard it, and it got them pecking into their Blackberries and laptops.
And then the writers and designers, ashamed at rubbing shoulders with common humanity, discovered the 140-character Tweet and the Tumblr post. No stink of commerce, no business model, nothing that could even charitably be called content, and best of all, no effort. Peck, peck, send.
When you’ve flown that far from Gutenberg, the only place to travel is back.
Enter Lulu, all slinky hips and clodhoppers. Self-publishing is the new blogging. No more compromises. No more external deadlines. No more heavy-handed editors and ham-fisted copyeditors. No more teachers, lots more books.
You don’t need distribution, you’ve got PayPal. You don’t need stores: there’s only two left, and nobody buys books there, anyway. You don’t need traditional marketing. Didn’t we already prove that?
[tags]blogging, editing, publishing, self-publishing, writing, writers[/tags]