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Give HTML e-mail a chance

Ten years into the web standards revolution, e-mail client support for standards remains sketchy. A new group is doing something about it. They need your support.

Ten years into the web standards revolution, e-mail client support for standards remains sketchy. A new group is doing something about it. Launched today, The Email Standards Project “works with email client developers and the design community to improve web standards support and accessibility in email.”

Brainchild of Mathew Patterson of the Campaign Monitor, the newly launched site, like any good advocacy site, explains why web standards matter for e-mail.

But it does much more. Already the project uses a WaSP-style CSS test to judge the standards compliance of major e-mail clients from AOL to Yahoo! Mail and report on how they did. There’s also a blog and a list of things you can do to help promote standards awareness and persuade e-mail software makers to improve their support.

I started out hating HTML e-mail, but now I am a believer. I support The Email Standards Project.

[tags]email, e-mail, standards, webstandards, advocacy[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.