I have a full day’s work to do, but I’m home watching my four-year-old. Thus, this morning, Noggin was on.
“Daddy, what’s that black?” my daughter asked, pointing to the TV.
A black crawl eating 20% of the screen announced that Time Warner Cable, New York City’s virtual monopoly cable provider, will stop broadcasting Noggin at midnight tonight.
Comedy Central (home of Jon Stewart’s The Daily Show), MTV, and other Viacom-owned channels will also be lost, the crawl said. But as the parent of a child under five, you’re asleep before The Daily Show comes on, and you haven’t cared about MTV since Run DMC walked this way with Aerosmith.
Time Warner Cable can do what it likes where your personal entertainment needs are concerned. But if they stop broadcasting Noggin, your four-year-old won’t shrug it off. It will be like when great grandma died.
Your mission is clear. You have to save Noggin.
The crawl and the websites of the soon-to-be-cancelled channels list a toll-free 800 number where customers can demand that Time Warner Cable keep Noggin on.
When you call the number, Time Warner announces that it cannot take your call due to “technical difficulties” and hangs up on you.
In its way, it’s kind of brilliant. By not answering their customer feedback number, Time Warner can claim not to have heard from their customers.
Although I subscribe to their overpriced service, I’m no fan. Since I described my frustrations with their fast, high-speed access, Time Warner Cable’s RoadRunner Turbo has continued to pile on the incompetence. This month they sent me a new modem and told me I needed to manually replace my old one. Beside the fact that nothing’s wrong with my old one, the new one isn’t compatible with my set-up, which is wireless.
Time Warner set up the wireless network using their wireless modem, and charges a monthly surcharge for the wireless activity they provide. But they sent me a non-wireless modem as a replacement. A two-man shop in Kazakhstan’s smallest town would not send a non-wireless modem to replace a wireless one. But Time Warner Cable does, because they are a monopoly and under no pressure to offer competent service.
And yet, although Time Warner Cable’s uncountable levels of existential suckage could induce vomiting in a giraffe, reality is never as clear-cut as a crawl on Noggin.
It is obvious that Time Warner Cable and Viacom are playing hardball in a price negotiation. Time Warner wants the Viacom channels cheaper than Viacom wants to sell them. Instead of working out a deal like mensches, the companies are taking their impasse to the public, and playing on the anxieties of parents with young children. Indeed, Viacom appears the guiltier company, since it is Viacom that is running crawls on its channels and popups on its websites, using the kind of language and typography more properly reserved for fake terror threat alerts.
Although Time Warner doesn’t answer its customer feedback number, some of the company’s phone numbers still work, and if you loop your way through a sufficient number of audio menus, you soon hear the company’s claim to be negotiating with Viacom.
If it were only about me, both companies could stuff it.
Will no one think of the children?
[tags]Viacom, Time Warner Cable, Noggin, high-speed access[/tags]