Rams

Dieter Rams at his desk. Still from the film by Gary Hustwit.

By arrangement with the director, we show our audience Gary Hustwit’s “Rams”—a documentary about product design icon Dieter Rams—during the extended lunch hour on Day II of our three-day UX & front-end conference event. I just finished watching it for the fifth time.

We’ve shown Gary’s film in every city of our tour this year, and each time I’ve watched it with our attendees, I’ve seen new things in the film, and been ever more deeply moved by it.

Rams’s work, and his message to designers seems more important now than ever before. Not only should every designer see this film; I wish every human being would see it.

Brian Eno’s ambient minimalist score feels like an audio correlative to Rams’s design principles. Although it’s used sparingly, every sound counts.

The film’s final shot, where Dieter walks off into the woods, always makes me tear up.


You can watch Gary Hustwit’s film at special events worldwide, on Vimeo, at upcoming An Event Apart San Francisco (our last show of 2019 and the last time we’ll screen Gary’s film), or by ordering it from the director’s company.

There goes your afternoon

In the OUR FILMS ONLINE section of A/V Geeks, you can enjoy films like Condoms: A Responsible Option (1987), which dramatizes the proposition that having sex with someone means having sex with all their previous partners, and Let’s Make a Sandwich (1950) sponsored by Your Gas Company. (Hat tip: Pete Z.)

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[tags]film, video, training, psychotronic, proganda, a/v, geeks, avgeeks, sex ed[/tags]