Looking for a few good tee shirt vendors.
In a double issue of A List Apart, for people who make websites:
Misunderstood genius Rob Weychert, creator of Virtual Stan, has relaunched robweychert.com. Let joy reign. Let columns multipy. Let haikus based on dictionary.com’s Word of the Day flourish.
Another favorite panel at this year’s SXSW Interactive was “How to Build Your Brand With Blogs,” hosted by Blog Business Summit’s DL Byron (AKA the Clip-n-Seal® guy). What made this panel for me was a comment by Jim Coudal, founder and chief macher of Coudal Partners, who said:
The question isn’t, “Should your business have a blog?” Of course your business should have a blog. The much more interesting question is, “Should your blog have a business?”
He ought to know. Coudal Partners, a design agency, launched its blog so as to speak more directly with its customers. Soon the blog’s audience grew beyond the agency’s customer base. Creative folks turned to Coudal.com, not because they were working with Coudal Partners, but simply for the pleasure of reading it.
When Coudal Partners, frustrated by the limited options available for custom CD and DVD packaging, solved their problem by inventing Jewelboxing, it occured to them that people who read their blog might like the product as well. They guessed right. Coudal Partners now develops multiple products and is well on its way toward abandoning client services altogether.
Likewise, panelist Jason Fried, whose user experience consultancy developed a blog which begat a readership which began buying the user experience consultancy’s first product, which freed Fried and his friends to pretty much quit the client services racket in favor of product development.
If your web content attracts people like you, you might be able to create something they want. Do it right, and you might be free to quit your day job.
Among my favorite panels at this year’s SXSW Interactive was one I’d expected not to love. “The Flash vs. HTML Game Show” sounded as fresh as an old gym sock. I knew the participants to be extremely accomplished, creatively as well as executionally. That’s why I went. I expected to see skilled work. But I didn’t reckon I’d learn much.
Wrong.
Here’s the panel in a nutshell: At the start of Round 3, Google’s Chris Wetherell showed how he’d used web standards to design the Gmail online mail application. (Note, it was web standards, not merely HTML, that powered the “HTML” team.) Next, SpireMedia’s Kevin Conboy showed how he had re-engineered Gmail using Flash instead of HTML, JavaScript, and CSS. The audience then clapped for the efforts of each side. The side we clapped louder for won that round.
I’ve mentioned Chris and Kevin but could have highlighted any of the combatants. You would kill to work with the likes of Eris Free, Vera Fleischer, Jaxxon Repp, and Dunstan Orchard. Everyone on the panel, not least moderator Jane Wells, had a high level of expertise coupled with an engagingly dynamic (or adorably shy) personality. The work was creatively inspiring; the “behind the design” discussions were to the point. But the surprise kick of the panel came from someplace completely different.
What was fresh and unexpected was the way panelists approached their tasks as users. Over and over, from the Flash and the “HTML” side, one heard comments like the following:
“I thought, as a user, what would I like to see here?”
For instance, when both teams reimagined Ludicorp Research’s Yahoo’s Flickr, the panelists in charge began by talking about why they loved the Flickr application — and then discussed (and executed) changes that could make Flickr even better from a user’s perspective. As a bonus surprise, on the night before the panel, the folks at Ludicorp implemented some of the changes made by the HTML team. (Digital) life imitates (virtual) game show.
Thinking like a user. It seems so obvious. But it is not.
When I think back to the many bleeding-edge CSS, DHTML, and Flash presentations I’ve seen or participated in over the years, the motivation was inevitably, “How hard can I push Flash?” or “How many objects can I move on this page?” or “What else can I show you in Firefox that won’t work in IE?”
It was never, “What would the user like?”
Yet in The Flash vs. HTML Game Show, designers with cutting edge skills were more interested in creating great user experiences than in manipulating their chosen technology for its own sake. Nobody on the panel and nobody in the audience thought twice about this user orientation. That is a profound change, and I hope it continues to spread.
Our little crew is off to Austin TX for another joyous installment of SXSW Interactive. See some of you there!
Fashion illustrations and illuminated manuscripts. Civil War photos and Japanese prints. The NYPL Digital Gallery, launched today, provides free access to over 275,000 images (soon to be 500,000) digitized from primary sources and printed rarities in the world-renowned New York Public Library collections.
Four years in the making, the project shows how a great cultural institution can use the internet to distribute its richest and rarest content to all comers. Covering the launch in The New York Times, Sarah Boxer writes:
Let the browser beware. The New York Public Library’s collection of prints, maps, posters, photographs, illuminated manuscripts, sheet-music covers, dust jackets, menus and cigarette cards is now online. If you dive in today without knowing why, you might not surface for a long, long time.
Visitors can use the images any way they choose:
You can collect ’em, enlarge ’em, download ’em, print ’em and hang ’em on your wall at home. All are free, unless, of course, you plan to make money on them yourself. (Permission is required.)
Barbara Taranto of the Digital Library Program headed the effort. (The full credits rival those of a major motion picture.) Carrie Bickner Zeldman, who, among other things, managed the technical team that built the software, briefly describes how the publishing system uses XML to ensure fast public delivery.
The Daily Report’s longtime pal Tim Murtaugh — he of Cloud King and Pirated Sites fame — informs us that his company is looking to hire standards-aware front end web experts:
IconNicholson, a Manhattan-based web shop, has openings for full-time client-side developers with strong, standards-driven HTML and CSS skills. Experience with JavaScript and server-side languages (ASP, PHP, etc) a plus, but not required. Must have an eye for both design and clean code. Send your resume to Tim Murtaugh [tmurtaugh AT iconnicholson.com] for more information.
IconNicholson has a strong design sensibility, to which Tim and his hires have added a respect for the user’s time and needs. As if that weren’t enough, the agency is housed on the eighth floor of the famous Puck Building, where Soho meets Nolita. Which means you will never lack for a good place to have lunch or a funky bar or gym in which to decompress after work.