This new presentation examines the seemingly ever-deepening complexity of designing for our medium today—a complexity that has driven some longtime web designers I know to declare that web design has become “too hard,” or that “the fun has gone out of it”—and asks what our traditions of designing with web standards can teach us about crafting web experiences for a multi-device, mobile-first world.
Given that my original (unpublished) title for Designing With Web Standards was going to be Forward Compatibility—and given that Forward Compatibility is not so different in concept from today’s phrase, Future-Friendly—I’m guessing that structured, semantically marked-up content, progressive enhancement, and the separation of style from structure and behavior still have a huge role to play in today’s day-to-day web design work.
Oh, dear, I hope that wasn’t a spoiler.
I look forward to sharing these ideas with you in greater detail at An Event Apart. Now celebrating our tenth year of bringing great ideas to our community, and creating a space where the smartest folks in web design and development can meet, mingle, bond, network, and learn together. Follow @aneventapart for show announcements, links to useful web resources, and free giveaways on the 10th of every month in 2016. (This month’s giveaway, ten beautiful fleece comforters monogrammed with the A Decade Apart logo, went to ten lucky winners on February 10th. Keep watching the skies.)
Sharing is Caring: the Shopify Partner Studio Program
THE INTERNET, as we all know, makes it possible to work from anywhere. Back in 1999, I started Happy Cog studio from a desk in my bedroom. I shouldn’t even call it a desk. It was a door on top of two filing cabinets. But that, a Mac, and an internet connection were enough to launch my web design business.
But creative people thrive by rubbing shoulders with other creative people, which is why I opened a studio as soon as the business I was doing justified the expense.
It’s no secret that coworking spaces have exploded in the past five to ten years, and the communal setting they offer helps freelancers, remote workers, and other independent professionals work better and more happily. But, as good as coworking spaces are, I believe designers and developers do even better in a shared studio where the same talented folks come in day after day, sitting at the same desks every day. That’s why I opened A Space Apart in 2012, and it’s why I’m delighted to open my studio to the Shopify Partner Studio Program.
If you’re a qualifying designer or developer just starting your career, we want you here. Besides rubbing shoulders with each other, and with some of the smartest designers and developers I know, you’ll gain mentorship experience from Shopify execs, web design/development industry icons, and me. (Never fear, I’ll learn more from you than you will from me.)
So kickstart your freelance business with free office space and mentorship from Shopify and me. If you haven’t already done so, apply now!
CSS Grid Layout with Rachel Andrew: Big Web Show
RACHEL ANDREW—longtime web developer and web standards champion, co-founder of the Perch CMS, and author of Get Ready For CSS Grid Layout—is my guest on today’s Big Web Show. We discuss working with CSS Grid Layout, how Grid enables designers to “do something different” with web layout, why designers need to start experimenting with Grid Layout now, how front-end design has morphed into an engineering discipline, learning HTML and CSS versus learning frameworks, and the magic of David Bowie, RIP.
IN “CONTENT Display Patterns” (which all front-end folk should read), Dan Mall points to a truth not unlike the one Ethan Marcotte shared last month on 24 ways. It is a truth as old as standards-based design: Construct your markup to properly support your content (not your design).
Modular/atomic design doesn’t change this truth, it just reinforces its wisdom. Flexbox and grid layout don’t change this truth, they just make it easier to do it better. HTML5 doesn’t change this truth, it just reminds us that the separation of structure from style came into existence for a reason. A reason that hasn’t changed. A reason that cannot change, because it is the core truth of the web, and is inextricably bound up with the promise of this medium.
Separating structure from style and behavior was the web standards movement’s prime revelation, and each generation of web designers discovers it anew. This separation is what makes our content as backward-compatible as it is forward-compatible (or “future-friendly,” if you prefer). It’s the key to re-use. The key to accessibility. The key to the new kinds of CMS systems we’re just beginning to dream up. It’s what makes our content as accessible to an ancient device as it will be to an unimagined future one.
Every time a leader in our field discovers, as if for the first time, the genius of this separation between style, presentation, and behavior, she is validating the brilliance of web forbears like Tim Berners-Lee, Håkon Wium Lie, and Bert Bos.
Every time a Dan or an Ethan (or a Sara or a Lea) writes a beautiful and insightful article like the two cited above, they are telling new web designers, and reminding experienced ones, that this separation of powers matters.
And they are plunging a stake into the increasingly slippery ground beneath us.
Why is it slippery? Because too many developers and designers in our amnesiac community have begun to believe and share bad ideas—ideas, like CSS isn’t needed, HTML isn’t needed, progressive enhancement is old-fashioned and unnecessary, and so on. Ideas that, if followed, will turn the web back what it was becoming in the late 1990s: a wasteland of walled gardens that said no to more people than they welcomed. Let that never be so. We have the power.
As Maimonides, were he alive today, would tell us: he who excludes a single user destroys a universe. Web standards now and forever.
The Year in Design
Mobile is today’s first screen. So design responsively, focusing on content and structure first.
Websites and apps alike should remove distractions and let people interact as directly as possible with content.
90 percent of design is typography. And the other 90 percent is whitespace.
Boost usability and pleasure with progressive disclosure: menus and functions that appear only when needed.
One illustration or original photo beats 100 stock images.
Design your system to serve your content, not the other way around.
Remove each detail from your design until it breaks.
Style is the servant of brand and content. Style without purpose is noise.
Nobody waits. Speed is to today’s design what ornament was to yesterday’s.
Don’t design to prove you’re clever. Design to make the user think she is.
THE WORLD has finally caught up with Been, Inc. Three years ago, this tiny start-up company shared my studio space in New York. Their product idea was remarkably original: instead of passively accepting the data collection and loss of privacy that comes with most ad networks on the web, what if people had a choice—to either block ads and third-party trackers entirely, or earn rewards for letting ads through?
The initial web-based product, playfully designed by Monkey Do, took the scariness and complexity out of tracking issues, and returned the decision making power to the consumer. Unfortunately, the mainstream web wasn’t ready for ad blocking, and consumers en masse either weren’t ready to think about privacy, or simply didn’t know the company’s value proposition because of its nonexistent marketing budget. (The only thing that kills products faster than no marketing is poor execution—although a handful of products have survived both.)
To stay afloat in the face of mass indifference, the company temporarily pivoted, using a portion of their technology to facilitate sharing of web content between consumers, much like the late lamented Ma.gnolia or Pocket’s new Recommended section. But where Ma.gnolia and Pocket were/are text-powered, the pivoted Been app was primarily visual, which helped it gain traction in the eduation market. Grade-school teachers and kids loved using the app for research projects—and their support helped the company stay in business long enough for the internet to catch up with their ideas.
Version 2.0 of their Choice app for iOS is the product of years of work on user privacy, data ownership, and control. iOS fans can download it at www.been.mobi/getv2edu.
The company’s site explains the push-button mechanics through which you can choose to block ads and third-party trackers in your apps and Safari, or earn rewards by letting ads through and sharing (strictly non-personal) information with Been. (Earn Mode is limited to US users for now.)
When I foolhardily put down my deposit on a New York studio that was larger and more costly than what I needed, my hope was that it would attract a like-minded community of designers and tech companies from whom I would learn and be inspired. That was certainly the case with my friends at Been! I wish them great success at helping to bring the changes our web needs.
Progressive Enhancement FTW with Aaron Gustafson
LONGTIME developer, lecturer, and web standards evangelist Aaron Gustafson and I discuss the newly published update to Aaron’s best-selling industry classic “love letter to the web,” Adaptive Web Design: Crafting Rich Experiences With Progressive Enhancement, 2nd Edition (New Riders, 2015) in Episode № 140 of The Big Web Show—everything web that matters.
Topics covered include: Aaron’s superhero origin story as a creator of progressively enhanced websites and applications; “we’re not building things we haven’t built on the web before;” “creating opportunities for people outside your comfort zone;” development in the world of Node.js; “every interface is a conversation;” “visual design is an enhancement;” “interaction is an enhancement;” nerding out over early web terminal interfaces; Microsoft, Opera, and more.
Sponsored by DreamHost, Braintree, and Thankful.
Save 35% off Aaron Gustafson’s Adaptive Web Design: Crafting Rich Experiences With Progressive Enhancement, 2nd Edition when you enter discount code AARON35 at checkout.
№ 139: Every Time We Touch—Josh Clark, author of “Designing For Touch”
TOUCH introduces physicality to designs that were once strictly virtual, and puts forth a new test: How does this design feel in the hand? Josh Clark’s new book, Designing For Touch, guides designers through this new touchscreen frontier, and is the launchpad for today’s Big Web Show conversation.
In a fast-paced, freewheeling conversation, Josh and I discuss why game designers are some of our most talented and inspiring interaction designers; the economy of motion; perceptions of value when viewing objects on touchscreen versus desktop computer; teaching digital designers to think like industrial designers (and vice-versa); long press versus force touch; how and when to make gestures discoverable; and much more.
Sponsored by DreamHost and BrainTree. Big Web Show listeners can save 15% when ordering Designing For Touch at abookapart.com with discount code DFTBIGWEB. Discount valid through the end of January 2016.
Responsive times two: essential new books from Ethan Marcotte & Karen McGrane
IT WAS the early 2000s. The smoke from 9/11 was still poisoning my New York.
Karen McGrane was a brilliant young consultant who had built the IA practice at Razorfish while still in her early 20s, and was collaborating with my (now ex-)wife on some large, exciting projects for The New York Public Library. Ethan Marcotte was a Dreadlocks-hat-sporting kid I’d met in Cambridge through Dan Cederholm, with whom he sometimes collaborated on tricky, standards-based site designs. The first edition of my Designing With Web Standards was in the can. I figured that, like my previous book, it would sell about 10,000 copies and then vanish along with all the other forgotten web design books.
Nothing happened as I expected it to. The only thing I got right besides web standards was the desire to some day work with Karen, Ethan, and Dan—three dreams that, in different ways, eventually all came true. But nothing, not even the incredible experience of working with these luminaries, could have prepared me for the effect Ethan and Karen and Dan would have on our industry. Even less could I have guessed back then the announcement it’s my pleasure to make today:
It was thrilling to bring you Ethan and Karen’s first industry-changing A Book Apart books. Being allowed to bring you a second set of absolutely essential works on responsive design from these two great minds is a gift no publisher deserves, and for which I am truly grateful.
Building on the concepts in his groundbreaking Responsive Web Design, Ethan now guides you through developing and using design patterns so you can let your responsive layout reach more devices (and people) than ever before.
Karen McGrane effortlessly defined the principles of Content Strategy for Mobile. She’s helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. Now, she pulls it all together to help you go responsive—wherever you are in the process.
TWENTY years or so ago, Adobe Photoshop was, as its name suggests, primarily a tool for professional commercial photographers. Strange though it may seem for a company that now sells its software via a “Cloud” subscription service, the web was not at all on Adobe’s radar in those days. “Save For Web” was not even a widely held concept, let alone a Photoshop menu option.
This vacuum created an opportunity for independent developers and designers. Which is how the very talented Craig Hockenberry of Iconfactory and I came to release Furbo Filters, an indie shareware product that let designers prepare images for the web. It did a few other things as well, such as offering garish, psychedelic treatments you could apply to any image—not unlike the far more expensive (and also far, far more developed) Kai’s Power Tools. (And you know what they say: if you’re old enough to remember Kai’s Power Tools, there’s a Drop Shadow in your closet. But I digress.) Some of you may have used DeBabelizer to manage your web color palettes in those days when Adobe and Photoshop ignored the web. Some may even have used Furbo Filters.
Then Adobe created a “Save For Web” option (in Photoshop 5.5), and Furbo Filters’s beautiful market was gone in a moment. All that remains as a memento of that time and that product is the domain name furbo.org, which is where Craig keeps his blog.
I was reminded of this during a workplace discussion about the seeming disappearance of “Save For Web” from modern Photoshop.
To be clear, “Save For Web” still exists in Photoshop CC 2015. But it has been rather awkwardly deprecated, as revealed through both UX (“Save For Web” no longer appears in the part of the interface where we’ve been trained to look for it for the past twenty years) and language: when we stumble onto “Save For Web” hiding under Export, after not finding it where we expect it, we’re presented with the words “Save For Web (Legacy),” clearly indicating that the feature is no longer a recommended part of today’s workflow.
Adobe explains: “Because Save for Web is built on the former ImageReady product (now discontinued), the code is too antiquated to maintain and develop new features.” (If Furbo Filters and DeBabelizer didn’t resurrect dead brain cells for some of you, I bet “ImageReady” did. Remember that one? Also, how scary is it for me that half the tools I’ve used in my career only exist today as Wikipedia entries?)
Instead of Save For Web, we’re to use Export: Export As…, which Adobe has built on its Generator platform. Stephen Nielson, writing on Jeff Tranberry’s blog for Adobe, explains:
Adobe Generator is a new, modern, and more efficient platform for exporting image assets from Photoshop. We have been building new capabilities on top of this platform for the past two years, including the new Export As and Device Preview features. The Generator platform allows us to build new, streamlined workflows and incorporate more efficient compression algorithms like PNGQuant into Photoshop.
The new Export As workflows are a complete redesign of how you export assets out of Photoshop. Export As has new capabilities like adding padding to an image and exporting shapes and paths to SVG. We also introduced the Quick Export option, which allows you to export an entire document or selected layers very quickly with no dialog.
Going forward, we will no longer develop new features in Save for Web, which is why it now is labeled as “Legacy”. Don’t worry; no features have been removed from it and we know there are critical workflows that still require Save for Web. However, Save for Web does not support, for example, new Artboard documents.
While I believe the Export As function is built on newer code, and I get that Adobe is committed to it, after months of use, I still spend a tremendous amount of time searching for Save For Web whenever I use Photoshop. And when I make myself use Export As, I still don’t feel that I’m getting the speed, power, and options I loved and came to depend on in Save For Web. This is a subjective reaction, of course, and “users hate change” is not a truth to which designers are immune—but I’ve yet to meet a designer who prefers the new tool and doesn’t feel confused, frustrated, and bummed out about the switch.