Category: Typography

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Design Respect software Standards State of the Web The Essentials type Typography Usability Web Design Web Design History Web Standards Web Type Day Web Type Week webfonts webkit webtype

My Love/Hate Affair With Typekit

GEORGIA and Verdana, Lucida and (to a lesser extent) Arial and Times New Roman have served us well. For fifteen years, these cross-platform default fonts have been faithful stewards of our desire to read, write, design, and publish web pages. Yet we designers have always wanted more. As far back as 1994, we hoped for the day when we could brand our layouts as magazine and poster designers do, by setting our pages in Franklin or Garamond, our headlines in Futura or Rosewood. And since 1998, CSS2 has provided a standard way to embed any typeface, not just the fab five, on a web page.

In August, 2007, CSS co-creator and Opera Software CTO Håkon Wium Lie wrote CSS At Ten, reminding us that CSS provided a mechanism by which actual font files could be linked to and retrieved from the web. Soon after the article was published, “web fonts” discussions started popping up at interactive design festivals and my friend Jeffrey Veen got the idea for a product that would get web fonts happening without running afoul of inconsistent browser support, multiple format hangups, or type designer licensing agreements and piracy concerns.

Speeding up design acceptance

While browser improvements and web standards alone provided multiple partial solutions, Typekit offered a complete solution that just worked. And the people behind Typekit (including Bryan Mason and Jason Santa Maria) did everything right: they reached out to the type design, graphic design, and standards-based web design communities; they worked with vendor after vendor to offer as many fonts as possible; they spoke everywhere, marketing their venture one lecture and even one designer at a time.

Typekit excited the web design community about type and proved that licensing and hosting web type was a viable business, providing options and convenience for designers and their clients, while bringing new revenue to type designers and protecting their intellectual property.

Typekit is the tipping point

Publicly and truly, I support Typekit because it is getting us to the world of web fonts faster. We could wait indefinitely for type vendors to agree to industry-standard licensing terms and font formats. We could wait far longer for IE, Firefox, Safari, Chrome, Opera, Opera Mini, Mobile Safari, and the rest to support the same font formats. (Currently Firefox supports WOFF and TrueType, Safari and Chrome support TrueType, MobileSafari supports SVG, IE supports EOT, and on, and on.)

But with Typekit, we don’t have to bother our pretty little heads worrying about these inconsistencies, and we don’t have to sit on the sidelines, waiting for all font makers and all browser makers to support a single standard format.

Platforms and performance

Typekit works, and that helps web designers and type designers take “web fonts” seriously. Typekit’s success is even helping to make web designers and type designers more aware of platform problems that can make fonts hideous on various platforms. Georgia was designed for the screen. Garamond was not. Moreover, platforms vary the way they hint fonts (Apple throws out hinting altogether, Microsoft over-hints) and the way they render them (from purely pixellated to at least three varieties of sub-pixel anti-aliasing), making a font’s appearance on a given user’s system hard to predict.

If not for Typekit, we might have had to wait years for most or all type designers to license web fonts. Only then would we have discovered that body text set in anything other than Georgia and Verdana pretty much blows on many Windows OS, browser, and monitor combinations.

Thanks to Typekit, we all know about the problem, and type designers are re-hinting their fonts, and in some cases redesigning them for the screen.

For all this I and all of us can be grateful to Typekit.

They also understand that designers will only use “web fonts” if they have access to the fonts they need. Just as a huge selection enabled iTunes to dominate online music, Typekit’s makers know their service must offer pretty much every good typeface out there—and they are working on it.

Renting versus “owning”

All this said in Typekit’s favor, I have mixed feelings about their product because I’d rather buy a web-licensed font than rent it—and Typekit’s success at establishing the viability of a rental model means that individual type foundries will also rent their fonts—and those who succeed at renting their fonts to web designers may not be inclined to sell.

Of course you never really own the fonts you buy—you simply license their use. So the analogy of owning versus renting doesn’t exactly hold true. But a one-time font purchase as a line item in a design budget is easier to explain and sell to a client than an ongoing rental charge.

Web Standards and @font-face

My other qualm has to do with a preference for pure web standards over product-assisted web standards. I don’t know if my preference is ideological or just the way my mind works (or fails to). But, given my druthers, I’d rather see millions of websites using standard @font-face to link to self-hosted web-licensed fonts than see that same number of fonts using a service—even a brilliant service created by friends for whom I wish continued, deserved, great success. It must be a quirk of mind; there’s no other logical explanation for this preference.

For those who share this bias, possess the properly licensed fonts, and don’t mind using FTP and writing a little code, the CSS @Font-Face Generator by Font Squirrel provides an exceptionally easy way to automatically generate the font formats necessary to take all browsers (including mobile) into account—complete with automated Cufón backup and your choice of best-practice @font-face code strings.

See also FontSpring.

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Design Fonts type Typography

David Berlow Type Specimens

“A collection of David Berlow’s prolific typographic work as co-founder of Font Bureau is showcased in this impressive booklet, a celebration of him receiving the Society of Typographic Aficionados (SoTA) Typography Award in 2007. Specimen pages show styles of each family for easy comparison of weight, width, copyfit and aesthetic.”

From Does This Zeldman Make My Posterous Look Fat?

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Design Themes and Templates Tools Typography Web Design wordpress

60+ Free WordPress Themes

One of 60+ quality WordPress themes.

Via instantshift.com

Pulling the trigger just got easier. Now anyone can have a beautifully designed, standards-compliant WordPress site. The 60-plus recently created free WordPress themes (AKA template collections) listed by InstantShift’s Daniel Adams are categorized by function and style: “Clean and Minimal,” “Artistic and Fancy,” “Magazine Style,” “Portfolio Style,” “News and Social Media Style,” “Showcase and Galleries Style,” “E-Comerce and Shopping Cart Style,” “Domain Parking/Coming Soon Style,” and “Other.” Something for everyone.

Not everything here is a winner or will appeal to every taste, but there is plenty of great work to be had here. If WordPress is your CMS (it’s mine), even if you are a designer, you may ask yourself if you really need to perform that next site redesign from scratch.

Posted via the web from Does This Zeldman Make My Posterous Look Fat?

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Fonts Typography

FontShop 51

In Behance Gallery: Find the latest FontFont Releases at the FontShop (50 and 51) or download the 64-page FIFTY|1 Release Magazine.

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Design Fonts Genius Gifts Typography

Font Geek? There’s an app for that

The Font Game for iPhone

If the geek on your list loves playing The Rather Difficult Font Game by Kari Pätilä, and if that geek owns an iPhone or iPod Touch, she will adore The Font Game app, created by Kari Pätilä (game designer, web stuff), John Boardley (ilovetypography founder), and Justin Stahl (iPhone development). With 657 font samples, three levels of difficulty, and the ability to post your results to Twitter, it’s the perfect way to test or show off your type chops, or just learn.

Short URL: zeldman.com/?p=3309

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Design Fonts software Tools Typography Web Design Web Standards webfonts webtype widgets

Fab Font Favelet

This is a bookmarklet made for web designers who want to rapidly check how different fonts and font styles look on their screen without editing code and refreshing pages. 

Download the amazing and oh-so-practical Soma FontFriend bookmarklet.

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3e books CSS Design development DOM DWWS HTML5 javascript Publications Real type on the web Standards State of the Web Typography Usability User Experience Web Design Web Standards webfonts XHTML Zeldman

Am I Blue

Zeldman

Our classic orange avatar has turned blue to celebrate the release of Designing With Web Standards 3rd Edition by Jeffrey Zeldman with Ethan Marcotte. This substantial revision to the foundational web standards text will be in bookstores across the U.S. on October 19, 2009, with international stores to follow. Save 37% off the list price when you buy it from Amazon.com.

Short URL: zeldman.com/?p=2730

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An Event Apart creativity CSS Fonts Interviews photography Typography Web Design webfonts

Links for a Thursday

In this installment: a free tool to create EOT Lite webfonts; An Event Apart interviews CSS web comic creator; Apple is exonerated of censoring iPhone dictionary; and “a new breed of documentary photographers.”

“A New Breed of Documentary Photographers”
Curated by photographer/photo editor Geoffrey Hiller, Verve Photo presents “photos and interviews by the finest young image makers today.” Case in point: Joni Sternbach, and her amazing 8″ x 10″ Unique Tintypes of surfers.
Schiller Responds Re: Ninjawords and App Store

Daring Fireball follows up on its previous Ninjawords: iPhone Dictionary, Censored by Apple, exhonerating Apple of censorship and suggesting that “Apple’s leadership is trying to make the course correction that many of us see as necessary for the long-term success of the platform.”

An Interview With the Creator of “CSSquirrel”
CSSquirrel is both a person and a web comic. Both are profoundly geeky. Picture a comic where, to understand the punch line, you have to follow the politics of the development of the HTML 5 specification or be conversant with the details of RGBa color notation, and you’ll know why we love the subject of this interview.
Ascender Corp. introduces tool to create EOT Lite fonts

In their own words:

Ascender has made a proposal for a subset of the Embedded OpenType (EOT) format with two features removed:

  • MTX font compression
  • URL Binding (root strings)

…In order to help type designers, foundries and font vendors create an EOT font without these two features, Ascender has developed a simple software utility called the “EOT Lite Wrap Tool.”

This GUI-based tool is compiled to run under Windows, Mac OS X and Linux. Features in the tool include:

  • Wrap a single font or a batch of fonts
  • View the EOT font header information

Ascender is offering a free license to this tool to qualified type designers, foundries and font vendors for use to create EOT versions of their own fonts.

Please review the Read Me file and EULA before requesting a copy.

[tags]webfonts, apple, censorship, ascender, EOTLite, documentary, photographers, photographs, blog, CSS, CSSquirrel, webcomics, aneventapart, interviews[/tags]

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Advocacy Applications art direction Blogs and Blogging Browsers business Code Compatibility conferences content creativity CSS Design development Fonts HTML HTML5 Ideas industry Real type on the web software spec Standards State of the Web stealing style Tools Typography W3C Web Design Web Standards webfonts webtype wordpress

Web fonts, HTML 5 roundup

Over the weekend, as thoughtful designers gathered at Typecon 2009 (“a letterfest of talks, workshops, tours, exhibitions, and special events created for type lovers at every level”), the subject of web fonts was in the air and on the digital airwaves. Worthwhile reading on web fonts and our other recent obsessions includes:

Jeffrey Zeldman Questions The “EOT Lite” Web Font Format

Responding to a question I raised here in comments on Web Fonts Now, for Real, Richard Fink explains the thinking behind Ascender Corp.’s EOT Lite proposal . The name “EOT Lite” suggests that DRM is still very much part of the equation. But, as Fink explains it, it’s actually not.

EOT Lite removes the two chief objections to EOT:

  • it bound the EOT file, through rootstrings, to the domain name;
  • it contained MTX compression under patent by Monotype Imaging, licensed by Microsoft for this use.

Essentially, then, an “EOT Lite file is nothing more than a TTF file with a different file extension” (and an unfortunate but understandable name).

A brief, compelling read for a published spec that might be the key to real fonts on the web.

Web Fonts—Where Are We?”

@ilovetypography tackles the question we’ve been pondering. After setting out what web designers want versus what type designers and foundries want, the author summarizes various new and old proposals (“I once heard EOT described as ‘DRM icing on an OpenType cake.’”) including Tal Leming and Erik van Blokland‘s .webfont, which is gathering massive support among type foundries, and David Berlow’s permissions table, announced here last week.

Where does all of this net out? For @ilovetypography, “While we’re waiting on .webfont et al., there’s Typekit.”

(We announced Typekit here on the day it debuted. Our friend Jeff Veen’s company Small Batch, Inc. is behind Typekit, and Jason Santa Maria consults on the service. Jeff and Jason are among the smartest and most forward thinking designers on the web—the history of Jeff’s achievements would fill more than one book. We’ve tested Typekit, love its simple interface, and agree that it provides a legal and technical solution while we wait for foundries to standardize on one of the proposals that’s now out there. Typekit will be better when more foundries sign on; if foundries don’t agree to a standard soon, Typekit may even be the ultimate solution, assuming the big foundries come on board. If the big foundries demur, it’s unclear whether that will spell the doom of Typekit or of the big foundries.)

The Power of HTML 5 and CSS 3

Applauding HTML 5’s introduction of semantic page layout elements (“Goodbye div soup, hello semantic markup”), author Jeff Starr shows how HTML 5 facilitates cleaner, simpler markup, and explains how CSS can target HTML 5 elements that lack classes and IDs. The piece ends with a free, downloadable goodie for WordPress users. (The writer is the author of the forthcoming Digging into WordPress.)

Surfin’ Safari turns up new 3-D HTML5 tricks that give Flash a run for its money

Just like it says.

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  • Web Fonts Now, for Real: David Berlow of The Font Bureau publishes a proposal for a permissions table enabling real fonts to be used on the web without binding or other DRM. — 16 July 2009
  • Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009
  • HTML 5 is a mess. Now what? A few days ago on this site, John Allsopp argued passionately that HTML 5 is a mess. In response to HTML 5 activity leader Ian Hickson’s comment here that, “We don’t need to predict the future. When the future comes, we can just fix HTML again,” Allsopp said “This is the only shot for a generation” to get the next version of markup right. Now Bruce Lawson explains just why HTML 5 is “several different kind of messes.” Given all that, what should web designers and developers do about it? — 16 July 2009
  • Web Standards Secret Sauce: Even though Firefox and Opera offered powerfully compelling visions of what could be accomplished with web standards back when IE6 offered a poor experience, Firefox and Opera, not unlike Linux and Mac OS, were platforms for the converted. Thanks largely to the success of the iPhone, Webkit, in the form of Safari, has been a surprising force for good on the web, raising people’s expectations about what a web browser can and should do, and what a web page should look like. — 12 July 2009
  • In Defense of Web Developers: Pushing back against the “XHTML is bullshit, man!” crowd’s using the cessation of XHTML 2.0 activity to condescend to—or even childishly glory in the “folly” of—web developers who build with XHTML 1.0, a stable W3C recommendation for nearly ten years, and one that will continue to work indefinitely. — 7 July 2009
  • XHTML DOA WTF: The web’s future isn’t what the web’s past cracked it up to be. — 2 July 2009

[tags]@font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb, HTML5, HTML4, HTML, W3C, WHATWG, markup, webstandards, typography[/tags]

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Browsers CSS Design Fonts Real type on the web spec Standards Typography Web Design Web Design History Web Standards webfonts webtype

Web Fonts Now, for real

David Berlow of The Font Bureau has proposed a Permissions Table for OpenType that can be implemented immediately to turn raw fonts into web fonts without any wrappers or other nonsense. If adopted, it will enable type designers to license their work for web use, and web designers to create pages that use real fonts via the CSS @font-face standard.

My April 21, 2009 A List Apart interview with Berlow explains how a permissions table would enable type designers to support @font-face without DRM or intermediary hosted licensing. A press release provides more detail:

Future web users will not want their browsers clogging the workings of their Operating Systems with fonts, or the browsers’ presenting the users with web content that the user cannot read. In addition, web users do not want imprecisely or un-aesthetically presented content where a simple type-bearing graphic would suffice. Lastly, users do not want fonts to be able to give fraudulent users the unique corporate appearance of a genuine company.

So far, the browsers allowing use of the @Font-face font linking are installing and removing fonts in an invisible way, but future browsers may need to more intelligently manage web fonts for users as more sites employ them. Here, the proposed table can help by containing the links from which the fonts came, and determining their cacheability based on the user’s browsing history. More importantly, the recommendations section of the proposed table could allow a browser to offer reconcileablilty of any font treatment in conflict with a user’s ‘preferenced’ desires in areas such as sizing of type, presentation of line length and potentially dangerous type treatments such as rapid text blinking.

The Permissions Table proposal will be announced tomorrow on newsgroups and forums frequented by type designers.

Read more

  • Web Fonts, HTML 5 Roundup: Worthwhile reading on the hot new web font proposals, and on HTML 5/CSS 3 basics, plus a demo of advanced HTML 5 trickery. — 20 July 2009
  • Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009

[tags]@font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb[/tags]

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Design Desktops Typography

iPhone wallpapers

Download beautiful, free, type-themed & type-inspired iPhone and desktop wallpapers. Or create your own: submissions are welcomed. Visit iphone & desktop wallpapers for font freaks & typenuts.

[tags]design, typography, desktops, wallpapers, iphone[/tags]

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Design Fonts Ideas industry Typography Web Design Web Standards

Real fonts on the web, part 2

Introducing Typekit:

We’ve been working with foundries to develop a consistent web-only font linking license. We’ve built a technology platform that lets us to host both free and commercial fonts in a way that is incredibly fast, smoothes out differences in how browsers handle type, and offers the level of protection that type designers need without resorting to annoying and ineffective DRM.

See also: “Web Fonts Now: How We’re Doing With That” (23 May 2009) right here at zeldman.com.

[tags]webdesign, webstandards, @font-face, typekit, realfonts[/tags]

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Interviews Press Publications Publishing reportage reprints Standards Typography Usability User Experience UX Web Design Web Standards wisdom Zeldman zeldman.com

.net interview

There was a point in the 90s when I felt like a sucker for doing HTML and CSS.”

The .net Zeldman interview is available for your downloading pleasure (4.2 MB PDF). For more of the best in web design and development, visit netmag.co.uk.

Update, 27 May 2009

An HTML version of the interview has now been posted on .net’s website.

[tags]webdesign, webdevelopment, magazine, interview, .net, netmag, interview, interviews, zeldman, jeffreyzeldman[/tags]

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A List Apart Advocacy art direction business CSS Design development Fonts Happy Cog™ HTML Ideas industry Interviews Layout Publications Publishing Standards State of the Web Typography Usability User Experience UX Web Design Web Standards Working XHTML

ALA 282: Life After Georgia

In Issue No. 282 of A List Apart, For People Who Make Websites:

  • Can we finally get real type on the web?
  • Does beauty in design have a benefit besides aesthetic pleasure?

Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

by DAVID BERLOW, JEFFREY ZELDMAN

Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the ?rst TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.

In Defense of Eye Candy

by STEPHEN P. ANDERSON

Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.

A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

[tags]alistapart, type, typography, realtype, truetype, CSS, beauty, design, aesthetics[/tags]

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art direction books Community content creativity CSS Design downloads Free Happy Cog™ HTML Ideas industry Information architecture jobs Layout Publications Publishing reprints State of the Web The Essentials The Profession Tools Typography Usability User Experience UX W3C Web Design Web Standards Websites Working writing Zeldman

“Taking Your Talent to the Web” is now a free downloadable book

Taking Your Talent To The Web, a guide for the transitioning designer, by L. Jeffrey Zeldman. Hand model: Tim Brown.

RATED FIVE STARS at Amazon.com since the day it was published, Taking Your Talent to the Web (PDF) is now a free downloadable book from zeldman.com:

I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.

Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.

The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.

It’s yours. Enjoy.

Oh, yes, here’s that ancient Amazon page.

Short Link

Update – now with bookmarks

Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!