LIZZIE VELASQUEZ, age 25, weighs 64 pounds. Born with a rare syndrome that prevents her from gaining weight, she was not expected to survive. Her parents took her home, raised her normally, and, when she turned five, sent her to kindergarten, where she discovered, through bullying, that she was different.
The bullying peaked when an adult male posted a photo of thirteen-year-old Lizzie labeled “World’s Ugliest Woman” on YouTube. The video got four million views. The uniformly unkind comments included sentiments like, “Do the world a favor. Put a gun to your head, and kill yourself.”
Rather than take the advice of anonymous cowards, Lizzie determined not to let their cruelty define her. Instead, as she reveals in this inspiring video captured at TEDxAustinWomen, Lizzie channeled the experience into a beautiful and fulfilling life.
FROM THE HOME PAGE of today’s newly announced, totally disruptive, completely free product powered by Readability: “What’s a Readlist? A group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone.”
For some time now, people who miss the point have seen Readability as an app that competes in the read-it-later space. That’s like viewing Andy Warhol as a failed advertising art director. Readability is a platform that radically rethinks how we consume, and who pays for, web content. It monetizes content for authors and its technology is available to all via the API. It scares designers, angers some advertisers. Its transformative potential is huge. Readlists are the latest free product to manifest some of that potential.
With Readlist, anyone can create ebooks out of existing web content. It’s easy. Sign in with your Readability account or sign up for one, and start making books of your favorite web articles.
There are still some bugs being worked out, but hey.
I was honored to beta test the product and create one of the first Readlists, along with Erin Kissane, Anil Dash, Aaron Lammer, David Sleight, and Chris Dary.
Disclaimer: I am on the advisory board of Readability and cofounded The Deck advertising network with Jim Coudal and Jason Fried. Readability removes clutter (including ads) from the reading experience; The Deck sells ads. Conflict of interest? Here’s another: I design content websites so as to make Readability unnecessary (because I design for readers); yet I strongly support Readability as a platform and above all as a web idea that is at least 15 years overdue. Either designers will design for their end-users, or third-party apps will remove designers from the transaction. As a designer, I’m not afraid of that. Rather, it inspires me.
THE FIRST THING I got about the web was its ability to empower the maker. The year was 1995, and I was tinkering at my first website. The medium was raw and ugly, like a forceps baby; yet even in its blind, howling state, it made me a writer, a designer, and a publisher — ambitions which had eluded me during more than a decade of underachieving desert wanderings.
I say “it made me” but I made it, too. You get the power by using it. Nobody confers it on you.
I also got that the power was not for me alone: it was conferred in equal measure on everyone with whom I worked, although not everyone would have the time or desire to use the power fully.
The luckiest makers
Empowerment and desire. It takes extraordinary commitment, luck, and talent to become a maker in, say, music or film, because the production and distribution costs and risks in these fields almost always demand rich outside investors and tightly controlling corporate structures. (Film has held up better than music under these conditions.)
Music and film fill my life, and, from afar, I love many artists involved in these enterprises. But they are mostly closed to you and me, where the web is wide open, and always has been. We all know gifted, hard working musicians who deserve wide acclaim but do not receive it, even after decades of toil. The web is far kinder to makers.
To care is to share
Not only does the web make publishers of those willing to put in the work, it also makes most of us free sharers of our hard-won trade, craft, and business secrets. The minute we grab hold of a new angle on design, interaction, code, or content, we share it with a friend — or with friends we haven’t met yet. This sharing started in news groups and message boards, and flowered on what came to be called blogs, but it can also slip the bounds of its containing medium, empowering makers to create books, meet-ups, magazines, conferences, products, you name it. It is tough to break into traditional book publishing the normal way but comparatively easy to do it from the web, provided you have put in the early work of community building.
The beauty is that the community building doesn’t feel like work; it feels like goofing off with your friends (because, mostly, it is). You don’t have to turn your readers into customers. Indeed, if you feel like you’re turning your readers into customers, you’re doing it wrong.
If you see a chance, take it
The corollary to all this empowerment is that it’s up to each of us to do something positive with it. I sometimes become impatient when members of our community spend their energy publicly lamenting that a website about cats isn’t about dogs. Their energy would be so much better spent starting bow-wow.com. The feeling that something is missing from a beloved online resource (or conference, or product) can be a wonderful motivator to start your own. I created A List Apart because I felt that webmonkey.com wasn’t enough about design and highfive.com was too much about it. If this porridge is too hot and that porridge is too cold, I better make some fresh, eh?
I apologize if I sometimes seem snippy with whiners. My goal is never to make anyone feel bad, especially not anyone in this community. My message to my peers since the days of “Ask Dr Web” has always been: “you can do this! Go do it.” That is still what I say to you all.
WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.
It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.
Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.
Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.
Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.
Zeldman.com: The Year in Review
A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:
Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.
A few things I wrote elsewhere might repay your interest as well:
Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.
GARY VAYNERCHUK is our guest on Episode #26 of The Big Web Show, taped live before an internet audience at 1:00 PM ET Thursday 4 November at live.5by5.tv. Gary is the creator of Wine Library TV, the author of the New York Times bestselling book Crush It!, and the co-founder with his brother AJ of VaynerMedia, a boutique agency that works with personal brands, consumer brands, and startups.
The Big Web Show (“Everything Web That Matters”) is recorded live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!
Editor Michael Nolan walks writer Aarron Walter through the fine points. Photo: Ari Stiles.
All our Big Web Show interviews are personal to me and feature people who make a difference in our community, but this week’s guest is especially special. Michael J. Nolan (@mikaln) is the acquisitions editor who “discovered” me, and who has brought to light (or should I say brought to print) more web leaders with distinctive voices and visions than just about anyone out there.
Michael works as a senior editor for Pearson’s New Riders and Peachpit imprints, focusing on web design and development. His first book in the genre, David Siegel’s Creating Killer Websites, was a mega success and jump-started discussion on how to design the web. It was followed by a long list of books from a Who’s Who of digerati, including Jeffrey Veen, Clement Mok, Richard Saul Wurman, Derek Powazek, Jesse James Garrett, Christina Wodtke, Dan Cederholm, Garr Reynolds, Joshua Porter, Dan Brown, Kristina Halvorson, Marty Neumeier, and Jeffrey Zeldman (that’s me!).
Michael is proud of the positive impact books these Voices That Matter have had on the medium, which he sees as humankind’s best last chance to survive and prosper. I’m proud to know Michael and to be his friend.
As always, Big Web Show co-host Dan Benjamin will join me for this special hour of insights into how publishing really works, where it’s going, and how it will survive—plus, I hope, plenty of stories about your favorite authors and designers, and tips on how to identify talent for those who are hiring, and how present yourself as a talented and desirable catch for those who are trying to boost their visibility and career prospects.
Please join us this Thursday, July 22, at 1:00 PM Eastern for the live taping of Episode 13.
The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards (often within hours of taping) via iTunes (audio feed | video feed) and the web.
I have known 37signals CEO Jason Fried since he was a young copywriter who reminded me of me, only smarter and more confident. Like many of you, with a mixture of awe and pleasure, I have watched him change our industry, along with book publishing and business generally. Dan Benjamin and I are delighted to announce the mercurial Mr Fried as our guest on The Big Web Show. Join us today, 1 July 2010, for the live taping at 1:00 PM ET.
Jason’s official bio is brief, but he can write at length when he wishes: see Rework, Getting Real, and Defensive Web Design, each a classic, and to each of which he was principal co-writer and guiding force. Besides saying no to meetings, contracts, and VC money, Jason and 37signals are famous for godfathering a speedy, iterative form of web application design; for gifting the industry with Ruby on Rails; for creating a suite of beloved (yes, really) business productivity web apps; for mastering and then abandoning client services in favor of making stuff; for somehow, in the midst of all that busyness, churning out tons of fine content on their popular blog; and for being roommates with the equally fantastic Coudal Partners.
Can’t wait to interview Jason Fried in front of a live internet audience today. Hope you’ll join us.
The Big Web Show is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards (often within hours of taping) via iTunes (audio feed | video feed) and the web.
As an experiment in new new media thinking, I recently crowdsourced a new new literature version of Charles Dickens’s musty old old old lit chestnut, Great Expectations—the familiar tale of Pip, Ms Havisham, the convict Magwitch, et al.
Creative excellence and spin-worthy results required a pool of 10,000 people who had never read Great Expectations. Fortunately, I had access to 10,000 recent American college graduates, so that was no problem.
To add a dab of pseudoscience and appeal obliquely to the copyleft crowd, I remixed the new work’s leading literary themes with the top 20 Google search queries, using an algorithm I found in the mens room at Penn Station.
The result was a work of pure modern genius, coming soon to an iPad near you. (Profits from the sale will be used to support Smashing Magazine’s footer and sidebar elements.)
Gone was the fusty old title. Gone were the cobwebbed wedding cake and other dare I say emo images. It was goodbye to outdated characters like Joe the blacksmith and the beautiful Estella, farewell to the love story and the whole careful parallel between that thing and that other thing.
Gone too was the tired old indictment of the Victorian class system, and by implication of all economic and social systems that separate man from his brothers in Christ, yada yada. As more than one of my young test subjects volunteered in a follow-up survey, “Heard it.”
In place of these obsolete narrative elements, the students and the prioritized Google searches created, or dare I say curated, a tale as fresh as today’s algorithmically generated headlines.
The results are summarized in the table below.
Old Great Expectations
New Great Expectations
On Christmas Eve, Pip, an orphan being raised by his sister, encounters the convict Magwitch on the marshes.
The convict compels Pip to steal food from his sister’s table, and a file from her husband the blacksmith’s shop. Pip thereby shares the convict’s guilt and sin—but his kindness warms the convict’s heart.
Guy on girl
Pip’s sister, Mrs. Joe, abuses him. Her husband loves Pip but is unable to protect him or offer him a future beyond blacksmithing.
Girl on girl (multiple entries)
Pip meets Miss Havisham, an old woman abandoned on her wedding day, who sits in her decrepit house, wearing a yellowing wedding gown, her only companion the beautiful and mysterious girl Estella. Pip falls in love with Estella, but Miss Havisham has trained the girl to break men’s hearts.
Guy on guy
Pip visits Miss Havisham until his apprenticeship with Joe the blacksmith begins. Pip hates being a blacksmith and worries that Estella will see him as common.
Two girls, one guy
Mrs Joe suffers a heart attack that leaves her mute. A kind girl named Biddy comes to take care of Mrs Joe. After Mrs Joe’s death, Biddy and Joe will marry. Meanwhile, Pip comes into an unexpected inheritance and moves to London, where he studies with a tutor and lives with his friend Herbert.
Pip believes Miss Havisham is his benefactor and that she intends him to marry Estella, whom he still adores. Day by day, Estella grows more cruel. Pip never tells her of his love for her.
One stormy night, Pip discovers that his benefactor is not Miss Havisham but the convict Magwitch. The news crushes Pip, but he dutifully allows Magwitch to live with him—worrying, all the while, because Magwitch is a wanted man who will be hanged if discovered.
Miss Havisham repents having wasted her life and perverted Estella. She is caught in a fire. Pip heroically saves her but she later dies from her burns. Soon afterwards, Pip and Herbert try to help Magwitch escape, but Magwitch’s old enemy Compeyson—who happens to be the man who abandoned Miss Havisham at the altar—betrays Magwitch to the authorities. Magwitch and Compeyson struggle. Compeyson dies and Magwitch is taken to prison.
Pip now realizes that Magwitch is a decent man and tries to make Magwitch’s last years happy ones. He also discovers that Magwitch is Estella’s father. Magwitch dies in prison shortly before he was to be executed. Pip tells the dying Magwitch of his love for Estella.
Pip becomes ill and is nursed back to health by Joe, whom Pip recognizes as a good man in spite of his lack of education and “class.” Pip goes into business overseas with Herbert. Eventually he returns to England and visits Joe, who has married Biddy. They have a child named Pip. As the book ends, the middle-aged Pip makes one last visit to Miss Havisham’s house, where he discovers an older and wiser Estella. There is the implication that Pip and Estella may finally be together.
GEORGIA and Verdana, Lucida and (to a lesser extent) Arial and Times New Roman have served us well. For fifteen years, these cross-platform default fonts have been faithful stewards of our desire to read, write, design, and publish web pages. Yet we designers have always wanted more. As far back as 1994, we hoped for the day when we could brand our layouts as magazine and poster designers do, by setting our pages in Franklin or Garamond, our headlines in Futura or Rosewood. And since 1998, CSS2 has provided a standard way to embed any typeface, not just the fab five, on a web page.
In August, 2007, CSS co-creator and Opera Software CTO Håkon Wium Lie wrote CSS At Ten, reminding us that CSS provided a mechanism by which actual font files could be linked to and retrieved from the web. Soon after the article was published, “web fonts” discussions started popping up at interactive design festivals and my friend Jeffrey Veen got the idea for a product that would get web fonts happening without running afoul of inconsistent browser support, multiple format hangups, or type designer licensing agreements and piracy concerns.
Speeding up design acceptance
While browser improvements and web standards alone provided multiple partial solutions, Typekit offered a complete solution that just worked. And the people behind Typekit (including Bryan Mason and Jason Santa Maria) did everything right: they reached out to the type design, graphic design, and standards-based web design communities; they worked with vendor after vendor to offer as many fonts as possible; they spoke everywhere, marketing their venture one lecture and even one designer at a time.
Typekit excited the web design community about type and proved that licensing and hosting web type was a viable business, providing options and convenience for designers and their clients, while bringing new revenue to type designers and protecting their intellectual property.
Typekit is the tipping point
Publicly and truly, I support Typekit because it is getting us to the world of web fonts faster. We could wait indefinitely for type vendors to agree to industry-standard licensing terms and font formats. We could wait far longer for IE, Firefox, Safari, Chrome, Opera, Opera Mini, Mobile Safari, and the rest to support the same font formats. (Currently Firefox supports WOFF and TrueType, Safari and Chrome support TrueType, MobileSafari supports SVG, IE supports EOT, and on, and on.)
But with Typekit, we don’t have to bother our pretty little heads worrying about these inconsistencies, and we don’t have to sit on the sidelines, waiting for all font makers and all browser makers to support a single standard format.
Platforms and performance
Typekit works, and that helps web designers and type designers take “web fonts” seriously. Typekit’s success is even helping to make web designers and type designers more aware of platform problems that can make fonts hideous on various platforms. Georgia was designed for the screen. Garamond was not. Moreover, platforms vary the way they hint fonts (Apple throws out hinting altogether, Microsoft over-hints) and the way they render them (from purely pixellated to at least three varieties of sub-pixel anti-aliasing), making a font’s appearance on a given user’s system hard to predict.
If not for Typekit, we might have had to wait years for most or all type designers to license web fonts. Only then would we have discovered that body text set in anything other than Georgia and Verdana pretty much blows on many Windows OS, browser, and monitor combinations.
Thanks to Typekit, we all know about the problem, and type designers are re-hinting their fonts, and in some cases redesigning them for the screen.
For all this I and all of us can be grateful to Typekit.
They also understand that designers will only use “web fonts” if they have access to the fonts they need. Just as a huge selection enabled iTunes to dominate online music, Typekit’s makers know their service must offer pretty much every good typeface out there—and they are working on it.
Renting versus “owning”
All this said in Typekit’s favor, I have mixed feelings about their product because I’d rather buy a web-licensed font than rent it—and Typekit’s success at establishing the viability of a rental model means that individual type foundries will also rent their fonts—and those who succeed at renting their fonts to web designers may not be inclined to sell.
Of course you never really own the fonts you buy—you simply license their use. So the analogy of owning versus renting doesn’t exactly hold true. But a one-time font purchase as a line item in a design budget is easier to explain and sell to a client than an ongoing rental charge.
Web Standards and @font-face
My other qualm has to do with a preference for pure web standards over product-assisted web standards. I don’t know if my preference is ideological or just the way my mind works (or fails to). But, given my druthers, I’d rather see millions of websites using standard @font-face to link to self-hosted web-licensed fonts than see that same number of fonts using a service—even a brilliant service created by friends for whom I wish continued, deserved, great success. It must be a quirk of mind; there’s no other logical explanation for this preference.
For those who share this bias, possess the properly licensed fonts, and don’t mind using FTP and writing a little code, the CSS @Font-Face Generator by Font Squirrel provides an exceptionally easy way to automatically generate the font formats necessary to take all browsers (including mobile) into account—complete with automated Cufón backup and your choice of best-practice @font-face code strings.
THE DEATHS of Leslie Harpold and Brad Graham, in addition to being tragic and horrible and sad, have highlighted the questionable long-term viability of blogs, personal sites, and web magazines as legitimate artistic and literary expressions. (Read this, by Rogers Cadenhead.)
Cool URIs don’t change, they just fade away. When you die, nobody pays your hosting company, and your work disappears. Like that.
Now, not every blog post or “Top 10 Ways to Make Money on the Internet” piece deserves to live forever. But there’s gold among the dross, and there are web publications that we would do well to preserve for historical purposes. We are not clairvoyants, so we cannot say which fledgling, presently little-read web publications will matter to future historians. Thus logic and the cultural imperative urge us to preserve them all. But how?
The death of the good in the jaws of time is not limited to internet publications, of course. Film decays, books (even really good ones) constantly go out of print, digital formats perish. Recorded music that does not immediately find an audience disappears from the earth.
Digital subscriptions were supposed to replace microfilm, but American libraries, which knew we were racing toward recession years before the actual global crisis came, stopped being able to pay for digital newspaper and magazine descriptions nearly a decade ago. Many also (even fancy, famous ones) can no longer collect—or can only collect in a limited fashion. Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s, but can access only a comparative handful of papers covering the election of Barack Obama.
Thanks to budget shortfalls and format wars, our traditional media, literature, and arts are perishing faster than ever before. Nothing conceived by the human mind, except Heaven and nuclear winter, is eternal.
Still, when it comes to instant disposability, web stuff is in a category all its own.
Unlike with other digital expressions, format is not the problem: HTML, CSS, and backward-compatible web browsers will be with us forever. The problem is, authors pay for their own hosting.
(There are other problems: the total creative output of someone I follow is likely distributed across multiple social networks as well as a personal site and Twitter feed. How to connect those dots when the person has passed on? But let’s leave that to the side for the moment.)
A suggestion for a business. Sooner or later, some hosting company is going to figure out that it can provide a service and make a killing (as it were) by offering ten-, twenty-, and hundred-year packets of posthumous hosting.
A hundred years is not eternity, but you are not Shakespeare, and it’s a start.
That’s important because I don’t add a co-author to any book, let alone this book, lightly. In asking Ethan to help me bring the awesome to this substantially revised and rewritten edition, I chose not only on the basis of expertise and writing ability, but also on sheer karma.
In his new role, Ethan joins a SuperFriends™ line-up including technical editor Aaron Gustafson (Twitter), another honey of a guy, and truly one of the smartest, most innovative, and most knowledgeable voices in web standards, and editor Erin Kissane (Twitter), whose mastery of the subtlest details of voice consistency alone makes her the finest editor I have ever been blessed to work with. Behind it all, there’s Michael Nolan (Twitter), New Riders’ sagely seasoned acquisitions editor and a designer and author himself, who first took a chance on me as an author back in nineteen ninety humph.
Designing With Web Standards, 3rd Edition is coming this year to a bookstore near you. I thank my brilliant crew for making it possible. Onward!
Joshua Schachter explains how URL shorteners like TinyURL, bit.ly, etc., originally created to prevent long URLs from breaking in 1990s e-mail clients, and now used primarily as a means of monetizing someone else’s content, are bad:
They “add another layer of indirection to an already creaky system, [making what] used to be transparent … opaque,” slowing down web use by adding needless lookups, and potentially disguising spam.
Shorteners “steal search juice” from the original publishers. (For example, with the Digg bar and Digg short URL, your content makes Digg more valuable and your site less valuable; the more content you create, the richer you make Digg.)
“A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party.”
Anyone who creates web content should read Joshua’s post. I’m sold and will dial way back on my use of the zeldman.com short URL. The question remains, what to do when you need to paste a long, cumbersome link into a 140-character service like Twitter. (If you do nothing, Twitter itself will shorten the link via TinyURL.)
New at WebProfessional.org: in Careers in the Web Profession, WOW’s Bill Culver interviews your humble narrator and Scott Fegette, Technical Product Manager for Dreamweaver at Adobe about the joys, sorrows, challenges, and opportunities of a professional web career.
WebProfessional.org aims to promote the web professional by:
defining and promoting the title
providing resources that will assist Web professional to succeed
serving as a bridge between practitioners and those that teach, governments and industry