Over the past year, the content strategy chatter has been building. Jeffrey MacIntyre gave us its raison d’être. Kristina Halvorson wrote the call to arms. Panels at SXSW, presentations at An Event Apart, and regional meetups continue to build the drum roll. But how do you start humming the content strategy tune to your own team and to your prospective clients? Listen up and heed Aretha Franklin. No, really.
Click My Lit Panel
In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.
Topics covered will include:
What is content strategy?
For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
How can traditional book publishers harness the energy and talent of the online community?
What new forms are made possible by the intersection of traditional publishing and social networking?
How can design facilitate reading?
How can design encourage readers to become writers and publishers?
What is the future of magazines and newspapers?
What is the future of books?
How can editors and publishers survive and thrive in this new climate?
Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:
The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.
The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)
The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.
Happy Cog‘s New York office developed this project. The team:
Equally vital to the project’s success were Fourth Story’s leaders and partners, including:
Lorraine Shanley, Principal Advisor
Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
JillEllyn Riley, Editorial Director
Dale Robbins, Creative Director
David Stack, Director, Digital Partnerships
Melissa Kantor, Writer
Peter Silsbee, Writer
Polly Kanevsky, Art Director
Sam Gerstenzang, Technology Consultant
Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.
That’s important because I don’t add a co-author to any book, let alone this book, lightly. In asking Ethan to help me bring the awesome to this substantially revised and rewritten edition, I chose not only on the basis of expertise and writing ability, but also on sheer karma.
In his new role, Ethan joins a SuperFriends™ line-up including technical editor Aaron Gustafson (Twitter), another honey of a guy, and truly one of the smartest, most innovative, and most knowledgeable voices in web standards, and editor Erin Kissane (Twitter), whose mastery of the subtlest details of voice consistency alone makes her the finest editor I have ever been blessed to work with. Behind it all, there’s Michael Nolan (Twitter), New Riders’ sagely seasoned acquisitions editor and a designer and author himself, who first took a chance on me as an author back in nineteen ninety humph.
Designing With Web Standards, 3rd Edition is coming this year to a bookstore near you. I thank my brilliant crew for making it possible. Onward!
Is there life after Georgia? We ask David Berlow, co-founder of The Font Bureau, Inc, and the ﬁrst TrueType type designer, how type designers and web designers can work together to resolve licensing and technology issues that stand between us and real fonts on the web.
Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.
A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.
I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.
Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.
The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.
Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!
Tiny URL, Big Trouble
Joshua Schachter explains how URL shorteners like TinyURL, bit.ly, etc., originally created to prevent long URLs from breaking in 1990s e-mail clients, and now used primarily as a means of monetizing someone else’s content, are bad:
They “add another layer of indirection to an already creaky system, [making what] used to be transparent … opaque,” slowing down web use by adding needless lookups, and potentially disguising spam.
Shorteners “steal search juice” from the original publishers. (For example, with the Digg bar and Digg short URL, your content makes Digg more valuable and your site less valuable; the more content you create, the richer you make Digg.)
“A new and potentially unreliable middleman now sits between the link and its destination. And the long-term archivability of the hyperlink now depends on the health of a third party.”
Anyone who creates web content should read Joshua’s post. I’m sold and will dial way back on my use of the zeldman.com short URL. The question remains, what to do when you need to paste a long, cumbersome link into a 140-character service like Twitter. (If you do nothing, Twitter itself will shorten the link via TinyURL.)
What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.