FROM A LUKE Wroblewski-led mobile workshop currently in progress at An Event Apart San Francisco:
There are more mobile devices than there are people in the world.
1.3 billion mobile page views a year.
Facebook says a few years form now “almost everyone at Facebook will focus exclusively on mobile.”
1 in 10 mobile smartphones are iPhones. But one iPhone is responsible for twice the traffic of an Android phone (its nearest competitor).
27% of all Yelp usage currently comes from mobile.
Web vs. Native: Facebook has 350 Million mobile users. 50% of that access is via the web. The other 50% is native (all platforms). All native apps put together equal the same usage as web.
“People will do stuff on the closest screen near them that is good enough.”
50% of Africa and Asia only access the internet on mobile.
“Clinging to desktop experience and ignoring mobile is like a record company clinging to CDs while digital passes them by.” Luke W.
An entire generation of people starting to use the internet on mobile in Asia, Africa, etc. Kenya 20% of GDP happens on mobile devices. Mobile phones will overtake desktops as the most common web access devices worldwide by 2013.
And why mobile web (vs. native)?
Rapidly growing “real” businesses.
Access across multiple platforms and without apps.
Instant updates, fixes, and testing.
No plying in anyone else’s backyard.
Great way to get started with mobile.
A Book Apart: Designing for Emotion & Mobile First
WE ARE THRILLED to present the two newest volumes from A Book Apart (“brief books for people who make websites”):
Make your users fall in love with your site or application via the precepts packed into Aarron Walter’s new Designing for Emotion. From classic psychology to case studies, highbrow concepts to common sense, DfE demonstrates accessible strategies and memorable methods to help you make a human connection through design.
Learn data-driven techniques that will make you a master of mobile with Mobile First. Former Yahoo! design architect and co-creator of Bagcheck, Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook.
For a limited time, save 15% when you buy both together!
A List Apart: Organizing Mobile by Luke Wroblewski
THE ORGANIZATION OF MOBILE web experiences must align with how people use their mobile devices and why; emphasize content over navigation; provide relevant options for exploration and pivoting; maintain clarity and focus; and align with mobile behaviors. In this excerpt from his brand new A Book Apart book, Luke Wroblewski explains how.
A Day Apart: Live Notes on Mobile Web Design with Luke Wroblewski
A FEW QUICK NOTES from the first hour of A Day Apart: Mobile Web Design, an all-day learning session led by Luke Wroblewski (aka Day III of An Event Apart Seattle), Bell Harbor Conference Center, Seattle, WA:
Audience questions for Luke
How to take a website for desktop to mobile?
Do we need to care about non-Webkit?
Trade-offs between native and web
How to navigate differences between different versions of Webkit?
Mobile e-commerce: best practices
Challenges with different cultures/languages
If no budget, what can focus on web to make mobile ok?
How to take a website for desktop to mobile?
Mobile e-commerce best practices
Multiple screen sizes and pixel densities
Time for one project: go mobile or tablet (in e-commerce)
CMSes and mobile—sigh
Best practices for page load
WHY MOBILE? Convincing clients/bosses to care
Of the 50% of total mobile commerce in the US, 70% of it is coming from one iPhone application (eBay).
eBay: global mobile sales $2 billion in 2010, $600 million in 2009. Real commercial opportunities emerging on mobile.
Best Buy: mobile web users doubling every year: 30M (2010), 17M (2009), 6M (2008).
PayPal: mobile transactions increased six-fold in 2009: $25M to $141M.
Double-digit (28%) rise in social networking on mobile web.
Twitter: 40% of tweets sent via mobile, 16% of new users start on mobile.
Facebook: 200 million active mobile users.
Instagram: iPhone only app took three months to hit one million users. Six weeks later they hit two million users.
Mixi (Japan): 85% of page views on mobile vs. 14% 4.5 years ago.
PRODUCTIVITY AND MEDIA
Google: mobile searches grew 130% in Q3 2010
Pandora: 50% of total user base subscribes to the service on mobile
Email: 70% of smartphone users have accessed email on mobile device
“I don’t want to be the record executive clinging to CD sales.”
Yelp: every other second a consumer calls a local business and generates driving directions from a Yelp mobile app.]]27% of all Yelp searches come from their iPhone application, which had 1.4 million unique users in May 2010.
Zillow.com: Viewing active listings 45% more often from mobile devices (audience is primarily active buyers, on location or scoping out neighborhoods)
Facebook: People who use Facebook on their mobile devices (200M active) are twice as active on Facebook as non-mobile users.
Shift in Usage
Let’s look at Gmail:
Visitors to web-based emails sites declined 7%.
Visitors accessing email on mobile devices increased 36%.
But what about mobile web usage?
40% of tweets sent via mobile.
16% of new users start on mobile.
Mobile web usage
Mobile phones will overtake PCs as the most common web access devices worldwide by 2013.
600% growth in traffic to mobile websites in 2010.
Facebook and Twitter access via mobile browser grows by triple digits in 2010.
Average smartphone user visits up to 24 websites per day.
Top 50 websites constitute only 40% of mobile visits.
USERS EXPECT WEBSITES to work on their mobile phones. In two to three years, mobile support will become standard for any site. Web developers must add mobile web development to their skill set or risk losing clients. How do you make websites mobile compatible? The simple answer is to test on all mobile devices and fix any problems you encounter. But with at least ten operating systems and fifteen browsers out there, it is impossible to do that. Nor can we test only in iPhone and Android and expect to serve our market. PPK surveys the mobile web market, as well as phone platforms and their browsers, and shows how to set up a mobile test bed that works.
When kids interact with software they explore and engage with anything that looks interesting. Especially if it looks like content. Graphical user interface components don’t.
Consider the example of Dr. Seuss’s ABC book on the iPad. The intro screen uses colorful blobs to bring attention to large hit targets. But tap on one of these elements and up pops a standard modal menu asking you to select from one of three options. Modal menu dialogs and kids don’t mix.
Update! Episode 14 is now available for your listening and viewing pleasure at 5by5.tv.
Josh Williams, founder of Gowalla, is our guest at 1:00 PM ET today, July 29, in Episode 14 of The Big Web Show. Whether you’re a social media user/creator, an entrepreneur, an application developer, an iconist or illustrator, a freelancer with big dreams, an API wizard, a devotee of marketing 2.0, a web designer, a Gowalla fan, or what, you won’t want to miss this episode.
The Big Web Show is taped in front of a live internet audience, and you can be part of it. Join co-host Dan Benjamin and me at 1:00 PM ET today to participate in the live taping of Episode 14.
If you miss the live taping, you can watch the show on our website or via iTunes later tonight.
The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards (often within hours of taping) via iTunes (audio feed | video feed) and the web.