“ITERATION isn’t just for visual design. It also helps you uncover insights. A List Apart found people are often commenting and re-tweeting articles before they read them. They learned this by iterating on where the share and comment links exist on the page.”—LukeW | An Event Apart: 10 Commandments of Web Design.
99designs, the Australian company that has made a fortune soliciting spec work (“crowd sourced graphic design”) from naive designers, and selling $99 logo customizations to small businesses, has just invested $460,000 in a new service:
Tweaky, “the marketplace for website customization,” is the ultimate connector between companies that need quick, simple adjustments to their websites, and designer/developers seeking extra income via no-brainer side work.
The premise is simple: Want to add a subscription come-on to your site but don’t know the first thing about HTML, and don’t have the budget to hire a designer or studio? Tweaky will change your site for $25. Need to update the copyright information in your footer, but don’t know how to do it? Tweaky will handle it for you for $25. Need to add a sidebar to your website? Tweaky will do it for $25. Cheeseburger, cheeseburger, cheeseburger.
Tweaky sounds like the perfect service for the harried small business owner who needs to make one or two quick adjustments to an existing website, has limited time and means, and needs the changes to be made professionally. The last bit is most important: there’s a difference between hiring a designer to make your logo bigger, and doing it yourself when you’re not a designer, don’t own Photoshop, aren’t expert in HTML and CSS, and so on. Tweaky’s promise is that only qualified designer/developers will be hired to make your $25 tweaks. My guess is that, at least initially, Tweaky will draw on the same community that currently participates in 99designs’s “design contests” (spec work), or at least it will solicit designers from that pool.
Crowd sourcing design is unethical (read Design Is A Job and Design Professionalism if you’re unfamiliar with the standards of conduct in a professional designer/client relationship—or, for now, just read this tweet, and read these two great books later), so I disapprove of 99designs, but its new child appears to have been born sinless. While some designers, possibly including the authors of the aforementioned texts, will dislike the notion of Tweaky on principle, I don’t think designers or studios will lose customers to a $25 tweak service. I don’t think it’s exploitation to accept $25 to change a link in a footer (assuming the designer gets the bulk of the fee). And I don’t think a client with an existing website should have to pay several thousand dollars engaging a designer simply to make a wee adjustment to her site. Tweaky offers customers access to real designers for quick jobs, and offers designers a work and revenue stream. That seems okay to me.
Caveat emptor: I haven’t hired Tweaky (no need), don’t know how they evaluate designer/developers before admitting them to their freelance labor pool, don’t know how much of a customer’s $25 ends up in a designer’s pocket, and can’t speak to the quality of their concierge service and follow-through. But I find their business model unobjectionable and intelligent—it fills a designer’s need for extra work and a customer’s need for quick turnaround on no-brainer mini-projects. Truth to tell, I’ve heard talk of similar networks in the works, and would not be surprised to see competitors to Tweaky sprout up soon enough. It’s the economy, smarty.
Currently web standards lead at Mozilla, Tantek is one of the founders of both the microformats.org open standards community and the Global Multimedia Protocols Group, and an invited expert to the World Wide Web Consortium (W3C) Cascading Style Sheets working group.
Tantek has played a key role in the development and popularization of practical social network portability technologies such as the hCard and XFN microformats. In 2003, Tantek collaborated with Eric Meyer and Matt Mullenweg in the invention of the XHTML Friends Network (XFN), which has since become the most popular decentralized social relationship format in the history of the Web. In 2004 Tantek proposed hCard for representing people and organizations, which has since similarly become the most popular user profile format on the web.
During his years as Technorati’s Chief Technologist, Tantek played an active role in refining and evangelizing hCard, bringing it from a wiki proposal to one that’s endorsed and supported by individuals, numerous small organizations, major companies ranging from AOL to Yahoo, and implemented for over a hundred million user identities and business listings on the web.
At Microsoft, Tantek led the development of Internet Explorer 5 for Macintosh and its Tasman rendering engine, which was the most standards-compliant layout engine of its time. He was also an early member of The Web Standards Project, and is the creator of the Box Model Hack, the first IE hack that let developers work around the incorrect box model in old versions of Internet Explorer.
Listen to Episode 68: Tantek Çelik on Mozilla and Microformats.
Links in this episode
- BrowserID: a better way to sign in
- IndieWebCamp: Own Your Data!
- “Gangbang Interviews” and “Bikini Shots”: Silicon Valley’s Brogrammer Problem
- Restyle W3C: Towards a More Usable Spec Template
- hCard 1.0 Specification (rewritten to be human friendly)
- The Vendor Prefix Predicament: ALA’s Eric Meyer Interviews Tantek Çelik
- Responsive Images: How they Almost Worked and What We Need
- Mozilla WIKI
- CNET: Mozilla hires open-standards guru Celik
- hacks.mozilla.org: Interview – Tantek on the importance of web standards
- Why IE5/Mac Matters
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TUESDAY, 3 APRIL 2012, was Day II of An Event Apart Seattle, a sold-out, three-day event for people who make websites. If you couldn’t be among us, never fear. The amazing Luke Wroblewski (who leads a day-long seminar on mobile web design today) took excellent notes throughout the day, and shares them herewith:
The (CSS) Future is Now – Eric Meyer
In his The Future is Now talk at An Event Apart in Seattle, WA 2012 Eric Meyer talked about some of the visual effects we can achieve with CSS today. Create shiny new visual elements with no images using progressive enhancement and CSS that is available in all modern browsers.
A Philosophy of Restraint
– Simon Collison
In his A Philosophy of Restraint talk at An Event Apart in Seattle, WA 2012 Simon Collison outlined his design philosophy and how he applies it to web projects. Embrace constraints; simplicity and complexity; design aesthetic; design systems as foundations that prepare us for future projects and complexity; affordances and type; focus and content; audit and pause — prevent catastrophic failures and shine a new light on what you’ve learned with each project.
Touch Events – Peter-Paul Koch (PPK)
In his Touch Events talk at An Event Apart in Seattle, WA 2012 Peter-Paul Koch talked about touch support in mobile browsers and how to handle touch events in web development. Includes a ranking of current mobile browsers; interaction modes in mobile versus desktop (mouse) and keyboard — how do we adjust scripts to work with touch?; touch events; supporting modes; event cascade; and “stick with click.”
Mobile to the Future – Luke Wroblewski
Alas, Luke could not take notes on his own presentation. Here’s what it was about: When something new comes along, it’s common for us to react with what we already know. Radio programming on TV, print design on web pages, and now web page design on mobile devices. But every medium ultimately needs unique thinking and design to reach its true potential. Through an in-depth look at several common web interactions, Luke outlined how to adapt existing desktop design solutions for mobile devices and how to use mobile to expand what’s possible across all devices.Instead of thinking about how to reformat your websites to fit mobile screens, attendees learned to see mobile as way to rethink the future of the web.
What’s Your Problem? – Whitney Hess
In her What’s Your Problem? Putting Purpose Back into Your Projects talk at An Event Apart in Seattle, WA 2012 Whitney Hess outlined the value of learning about opportunities directly from customers. Understand the problem before designing the solution. Ask why before you figure out how. There is no universal solution for all our projects, we need to determine which practices are “best” through our understanding of problems. Our reliance on best practices is creating a world of uniform websites that solve no one’s problem. Leave the desk and interact with people. Rather than the problem solver, be the person who can see the problem.
Properties of Intuitive Pages
– Jared Spool
At An Event Apart in Seattle WA 2012, Jared Spool walked through what makes a design intuitive, why some users need different treatment, and the role of design. Current versus acquired knowledge and how to bridge the gap (how to train users, thus making your site or app “intuitive”). Redesigns and how to avoid disaster. Design skills. The gap between current knowledge and target knowledge is where design happens. Why intuitive design is only possible in small, short iterations.
Day III begins in 90 minutes. See some of you there.
Photos: AEA Seattle Flickr pool or hashtags #aea and #aeasea on Instagram.
A LIST APART strongly opposes USHR 3261 AKA the Stop Online Piracy Act (SOPA), an ill-conceived lobbyist-driven piece of legislation that is technically impossible to enforce, cripplingly burdensome to support, and would, without hyperbole, destroy the internet as we know it.
SOPA approaches the problem of content piracy with a broad brush, lights that brush on fire, and soaks the whole web in gasoline. Learn why SOPA must not pass, and find out what you can do to help stop it.
Illustration by Kevin Cornell for A List Apart Magazine.
“SHARE YOUR MEMORIES of Steve Jobs” read the email from Faith Korpi, producer of the 5by5 network to which I contribute a podcast. I thought she meant memories of actually interacting with the guy. I had one such experience: Steve fired me from a freelance project. That being my only “memory” of Steve Jobs, I responded to the assignment by telling that story.
5by5 created a beautiful audio tribute to Steve Jobs. The other contributors, who understood the assignment correctly, carefully crafted personal tributes to Steve Jobs and his legacy. Listening to this series of heartfelt recollections, you get a sense of the contribution Steve Jobs made to all our lives. The testimonials of my colleagues make me feel awe, wonder, hope, and terrible sadness.
A little over twenty minutes into this love fest for a giant of our time, my little story comes along and quickly sinks like a stone. I didn’t write it out in advance (no time, I was chaperoning my daughter’s second grade field trip) and I didn’t record it in my pristine podcasting studio (same excuse). The gist of it is, Steve Jobs fired me and another guy from a project before we did a lick of work, paid us anyway, and afterwards, for nearly ten years, Apple hardware and software that worked perfectly well for everyone in the world misbehaved for me — as if the aborted project had left me cursed.
I admire and marvel at Steve Jobs every bit as much as my better spoken, better prepared colleagues. Not only did he understand that computing is about people, not technology; he also had the will to unapologetically demand perfection from the human beings who worked for him. If I live to be one thousandth the creative director he was, I will tell myself, “Well done.”
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!
Speakers, attendees, parties, and the wonders of Boston, captured by those who were there.
Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.
Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.
“In his opening keynote … Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.” Luke Wroblewski’s write-up.
“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.
Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.
Luke’s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk.
See also: funky dance moves with Luke Wroblewski, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson’s “Thriller.”
“The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.”
Ethan’s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.
“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.
Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”
Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.
Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”
Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!
“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.
The “Mad Men” opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)
Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.
Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte’s Day 3 session on exploring CSS3.
Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)
Ethan Marcotte: “Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.”
Like it says.
By the incomparable John Allsopp.
These sessions were not captured
Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:
- Eric Meyer: CSS Anarchist’s Cookbook
- Mark Boulton: Outing the Mind: Designing Layouts That Think for You
- Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web
It’s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)
There are also no notes on the two half-day workshop sessions, “Understand HTML5 With Jeremy Keith,” and “Explore CSS3 With Ethan Marcotte.”
What have I missed?
Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I’ve missed here. Thanks!
From the floor of An Event Apart Seattle 2011:
“Mobile is huge. The iPhone, iPad, and Android are huge. On the one hand, they are standards-facing, because they all support HTML5 and CSS3, so you can create great mobile experiences using web standards. You can create apps using web standards. On the other hand, there is also the temptation to go a proprietary route. In a strange way, although the browsers are much more standards compliant, it seems like we are redoing the browser war. Only now, it’s not the browser wars, it’s platform wars.”
Video interview, plus transcript: Interview with Jeffrey Zeldman on the State of Web Design. Thank you, Michael Slater.
HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.
Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.
Comments are off here so you’ll post your questions on Twitter.
The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.
BECAUSE FACEBOOK LIMITS USERS to 5,000 contacts, I had to migrate from a conventional user account to what used to be called a “fan” page and is now called an “Artist, Band or Public Figure” page. (Page, not account, notice.)
There’s a page on Facebook called “Create a Page” that is supposed to seamlessly migrate from a conventional user account to a public figure (aka “fan”) page.
The page says it will only migrate your connections—it will lose all your content, photos, apps, and so on—and Facebook means it. After migrating, all my stuff is gone. Years of photos, wall posts, blog posts, tweets, you name it. Even the “help” page link is gone once you’ve migrated, so you can’t refer to any help documentation to find out where all your stuff went and if any of it can be saved.
Custom URL breaks on migration
Because of an idiocy in the database, you can’t keep your existing custom URL, since, when you request it, Facebook tells you it is “taken.” My Facebook page was “jzeldman,” but that URL is “taken” by a fellow named “Jeffrey Zeldman,” so I can’t use it on my Jeffrey Zeldman page. So I had to change to a new URL (“JeffreyZeldman”) and now all my admin links (for instance at facebook.com/happycog) are broken, as they point to the old user page instead of the new fan page. At the very least, Facebook should seamlessly redirect from facebook.com/jzeldman (my old URL) to facebook.com/JeffreyZeldman (the new one), but it does not.
So all my other social media sites that point to the old Facebook account need to be updated by hand, and any third-party links will now be broken because Facebook doesn’t let you keep your custom URL during a migration.
Third-party apps disappear completely
Likewise, none of the third-party functionality (Twitter, Tumblr, Flickr, RSS, and so on) has migrated from the user page to the fan page, and there is no information explaining how to reconnect these apps.
No reasonable app like the ones I’ve mentioned appears in the “apps” section of the sidebar on my new page. When I look for additional apps, I get treated to a bloated browse of crappy apps nobody on earth uses, whose creators probably made deals with Facebook in hopes that newbies would be persuaded to hook up these contraptions. You can find “PhotoMyButt” but not Flickr.
I, however, use Flickr.
So, since I can’t find it in the big dull browse, I resort to Facebook’s Apps’ “Search” box. Typing Flickr in that box is exciting. Instead of being taken to the Flickr apps on Facebook, I’m treated to endless redirects courtesy of a broken PHP script that loops infinitely forever suffering like Christ on the cross world without end amen while never actually resolving. Each new partial page that loads for an instant before being replaced by the next is undesigned and unbranded and contains only the sentence fragment, “Please stand by, redirecting…”
The devil will see you now.
So much for content
My photos are gone. My existing writing is gone. Facebook does seem to be migrating human beings who were “friends” on my old page, but nothing else works.
Oh my God, I can’t Admin my own page
I can’t Admin my new Facebook page because the “Admin” is “jzeldman” (me at the old account, which Facebook deleted). Perhaps this is why it’s impossible to post content, no apps work, etc. Nice.
Kids, don’t try this at home
All these bugs are probably known to Facebook, and there are probably nice people at Facebook whose job is to execute known secret internal workarounds when helping an actual “celebrity” migrate his or her page. I’m just guessing of course, but it stands to reason that Ashton K or Lady Gaga, if they want a Facebook page, probably don’t have to deal with all this frustrating brokenness. They have people for that.
But I don’t. I’m a web guy. And web stuff should just work.
WHAT A YEAR 2010 has been. It was the year HTML5 and CSS3 broke wide; the year the iPad, iPhone, and Android led designers down the contradictory paths of proprietary application design and standards-based mobile web application design—in both cases focused on user needs, simplicity, and new ways of interacting thanks to small screens and touch-sensitive surfaces.
It was the third year in a row that everyone was talking about content strategy and designers refused to “just comp something up” without first conducting research and developing a user experience strategy.
Even outside the newest, best browsers, things were better than ever. Modernizr and eCSStender brought advanced selectors and @font-face to archaic browsers (not to mention HTML5 and SVG, in the case of Modernizr). Tim Murtaugh and Mike Pick’s HTML5 Reset and Paul Irish’s HTML5 Boilerplate gave us clean starting points for HTML5- and CSS3-powered sites.
Web fonts were everywhere—from the W3C to small personal and large commercial websites—thanks to pioneering syntax constructions by Paul Irish and Richard Fink, fine open-source products like the Font Squirrel @Font-Face Generator,
open-source liberal font licensing like FontSpring’s, and terrific service platforms led by Typekit and including Fontdeck, Webtype, Typotheque, and Kernest.
Print continued its move to networked screens. iPhone found a worthy adversary in Android. Webkit was ubiquitous.
Insights into the new spirit of web design, from a wide variety of extremely smart people, can be seen and heard on The Big Web Show, which Dan Benjamin and I started this year (and which won Video Podcast of the Year in the 2010 .net Awards), on Dan’s other shows on the 5by5 network, on the Workers of the Web podcast by Alan Houser and Eric Anderson, and of course in A List Apart for people who make websites.
Zeldman.com: The Year in Review
A few things I wrote here at zeldman.com this year (some related to web standards and design, some not) may be worth reviewing:
- iPad as the New Flash 17 October 2010
- Masturbatory novelty is not a business strategy.
- Flash, iPad, and Standards 1 February 2010
- Lack of Flash in the iPad (and before that, in the iPhone) is a win for accessible, standards-based design. Not because Flash is bad, but because the increasing popularity of devices that don’t support Flash is going to force recalcitrant web developers to build the semantic HTML layer first.
- An InDesign for HTML and CSS? 5 July 2010
- Stop Chasing Followers 21 April 2010
- The web is not a game of “eyeballs.” Never has been, never will be. Influence matters, numbers don’t.
- Crowdsourcing Dickens 23 March 2010
- Like it says.
- My Love/Hate Affair with Typekit 22 March 2010
- Like it says.
- You Cannot Copyright A Tweet 25 February 2010
- Like it says.
- Free Advice: Show Up Early 5 February 2010
- Love means never having to say you’re sorry, but client services means apologizing every five minutes. Give yourself one less thing to be sorry for. Take some free advice. Show up often, and show up early.
A few things I wrote elsewhere might repay your interest as well:
- The Future of Web Standards 26 September, for .net Magazine
- Cheap, complex devices such as the iPhone and the Droid have come along at precisely the moment when HTML5, CSS3 and web fonts are ready for action; when standards-based web development is no longer relegated to the fringe; and when web designers, no longer content to merely decorate screens, are crafting provocative, multi-platform experiences. Is this the dawn of a new web?
- Style vs. Design written in 1999 and slightly revised in 2005, for Adobe
- When Style is a fetish, sites confuse visitors, hurting users and the companies that paid for the sites. When designers don’t start by asking who will use the site, and what they will use it for, we get meaningless eye candy that gives beauty a bad name.
Happy New Year, all!
The 10K Apart Challenge had a simple premise: Could you build a complete web application using less than 10 kilobytes? … A joint effort between An Event Apart and MIX Online, the 10K Apart reaped 367 web applications in 28 days—everything from casual games to RIAs—that demonstrate, even with their tiny footprints, what is truly possible with modern [web] standards.
Read about the winning entries: 10K Apart – IEBlog.
ATTENTION, web design geeks, contest fans, standards freaks, HTML5ophiles, CSSistas, grammarians, bookworms, UXers, designers, developers, and budding Haikuists. Can you do this?
Do not tell me I
Am source of your browser woes.
Write a web standards haiku (like that one), and post it on Twitter with the hashtag
#bbd4 between now and November 30th—which happens to be the fourth international Blue Beanie Day in support of Web Standards.
Enter as many haikus as you like. Sorry, only one winning entry per person. Now get out there and haiku your heart out!
See you on Blue Beanie Day.
P.S. An ePub version of Designing With Web Standards 3rd Edition is coming soon to a virtual bookstore near you. Watch this space.