I HIGHLIGHTED so many passages in this brief, well-focused design argument, it’s almost embarrassing. Read it (it takes about three minutes), and you’ll wear out your virtual highlighter, too:
Material Design is a design language introduced by Google a year ago, and represents the company’s bold attempt at creating a unified user experience across all devices and platforms. It’s marked with bold colours, a liberal but principled use of shadows to indicate UI layers, and smooth animations that provide a pretty pretty user experience on Android (and some Google apps on iOS).
One thing about Material Design, however, has bugged me ever since it was introduced last year: Floating Action Buttons.
FABs are circular buttons that float above the UI and are “used for a promoted action,” according to Google. They act as call to action buttons, meant to represent the single action users perform the most on that particular screen.
And because of the bold visual style of Material Design, FABs are strikingly hard to ignore and stand out?—?and herein lies the problem.
While FABs seem to provide good UX in ideal conditions, in actual practice, widespread adoption of FABs might be detrimental to the overall UX of the app. Here are some reasons why.
AN INSPIRING STORY of content creation, which is also, although this particular tale ends happily, a warning about the hazards of building in someone else’s sandbox.
Stampylongnose? makes wonderful videos about Minecraft? (among other things) and is the first independent content creator in my young daughter’s world. She follows him like you followed your first favorite blogger.
In “1 Million Subscribers Special – From Then To Now,” he shares how he became an independent video producer on the web—how he lost everything when Google arbitrarily pulled the plug—and how the community that loved him, and one great Google admin, fought to restore his work.
“The independent content producer refuses to die.”
A VIRUS spoofing my return email address has apparently been emailing many people. I know this because some of these viral email messages bounce back to my Gmail account as undeliverable. Mistaking these reports for actual messages sent by me, Gmail has decided I’m too active a user, and forbidden me to send any more mail today.
I’m a Google Apps user with a multi-gigabyte Gmail account and I’ve sent less than a dozen actual messages today because I am home sick with a cold. But Gmail doesn’t know that. And Gmail doesn’t care. Because Gmail isn’t real, not even in the David Sleight sense. It’s a set of equations programmed by fallible human beings, and it controls my life and yours.
There is no one to talk to at Google about my service problem because there is no there there. The services I pay for are delivered by robot magic in the cloud. When something goes wrong, it just goes wrong. There’s nobody to track down the virus’s origin and make it stop. There’s nobody to say, “This user hasn’t actually sent these messages.” (I keep marking the returned mails as “spam,” but Google hasn’t caught on, probably because customer service problems aren’t supposed to be reported by inference.)
My friend wears a shirt that says “The Cloud Is A Lie,” but that isn’t quite the truth. More like, the cloud is a customer service problem. One I just found myself on the wrong end of.
Google to customer: Go fuck yourself. In the cloud.
IN EPISODE 63 of Triangulation, Leo Laporte, a gracious and knowledgeable podcaster/broadcaster straight outta Petaluma, CA, interviews Your Humble Narrator about web standards history, responsive web design, content first, the state of standards in a multi-device world, and why communists sometimes make lousy band managers.
HI, [REDACTED]. Thanks for writing to express your concern about my failure to redeem my Google IO promo code. It’s kind of a funny story.
I received a Google IO invitation (copied and pasted below) but didn’t follow up on it because the invitation did not say anything about what Google IO is, who it is for, or why I would want to attend it (if it is an event) or use it (if it is software) or do something else with it (if it is something else).
The Google IO invitation merely gave me complicated directions to sign up for Google IO, no doubt on the assumption that I would gladly attend, download, or sign up for anything that comes from Google, even without knowing what it is; and that, as an unemployed millionaire, I would have plenty of free time to decipher and obey complicated sign-up directions without knowing anything about the product, service, or event.
One of the complexities Google mentions in their invitation letter which fails to explain anything about the product or service they want me to sign up for is that, to qualify for Google IO, I must start a Google+ account. They don’t explain what Google+ is, either, but as it happens, I already have a Google+ account.
My Google+ account is assigned to my Gmail address. But instead of writing to me there, Google wrote to me at my zeldman.com address. My zeldman.com address is actually managed via Gmail, so I should be able to log into my Google+ account whether I am signed in as my Gmail identity or my zeldman.com identity, but Google+ doesn’t work that way. Google+ only works for free Gmail accounts. It does not work for paid corporate accounts like mine. That has always seemed an odd decision to me: if you can only provide services to a subgroup of your users, why not choose the subgroup that pays? But I am not Google.
So Google wrote to my zeldman.com address, which they won’t allow me to associate with my Google+ address, to invite me to start a Google+ account (which I already have) on my zeldman.com account, which they won’t support. And if I do that (which I can’t), and some other complicated stuff, they promise that I will then be able to participate in Google IO, whatever that is.
And now they have written to warn me that my Google IO, whatever it is, will stop being offered if I don’t sign up (which I can’t) right away. And they even convinced you, my friend, to send a personal note ensuring that I don’t miss the opportunity to sign up for their unspecified product or service with the account they don’t support before the unexplained offer is terminated.
While I should be curious about Google IO and what I will miss if I fail to take advantage of the cumbersome offer, what I’m actually far more curious about is how an organization that can’t write an effective direct marketing email message has managed to become one of the most powerful corporations of the 21st century.
We recently sent you an invitation to register for Google I/O 2012 and noticed that you have not redeemed your promo code, which will expire at midnight PDT on March 25.
[ How to register ]
1. Make sure you have a Google+ account as it is required to register. Get Google+ at http://www.google.com/+
2. Visit the registration page at
3. Use Promo Code: [REDACTED]. This code can only be used once.
[ Tips to Ensure Successful Payment With Google Wallet ]
1. Make sure your Google Wallet account is tied to the same Google+ account you use to register.
2. In case your bank declines your purchase through Google Wallet, you may need to call the bank that issued your credit card and let them know that you want to make a large purchase. Some banks may decline large purchases that appear to be out of your normal purchase behavior.
3. If Google Wallet is not available in your country, please email firstname.lastname@example.org to have our support team process your payment.
[ Tips to Ensure Successful Registration With Google+ ]
1. Sign into your Google+ account before you try to redeem your code.
2. To ensure you have created a Google+ account, log into your Google account and go to https://plus.google.com/. If you land on a page asking you “To join, create a public Google profile.” then you don’t yet have a Google+ account and follow the instructions to create one.
3. If you have multiple Google accounts, be sure to sign out of all Google accounts and sign in with only your Google+ enabled account.
4. You can use a personal or company managed Google+ enabled account to complete your registration.
If you have any questions, please email email@example.com.
WHILE VIEWING STATS on TweetMeme, I noticed a banner ad that said, “New York—explore it again like you used to.” Intrigued, I clicked the ad. It took me to the web page shown above. (Click to view full size.) At the top was a message thanking me for subscribing. Ouch! I had not subscribed, I had merely clicked a link. Opt-in subscription without notice or warning is about as dark as a user experience pattern can get and still be legal.
Beneath the notice was an ad for a women’s strip tease class. I don’t think I’m the intended demographic. Facebook would know that. Why doesn’t Google?
The offer had a time limit; the script on the time limit froze my browser, prompting a force-quit and restart.
If “Don’t Be Evil” is still Google’s slogan, I wonder if folks who work there say it with a straight face.
Update! Episode 14 is now available for your listening and viewing pleasure at 5by5.tv.
Josh Williams, founder of Gowalla, is our guest at 1:00 PM ET today, July 29, in Episode 14 of The Big Web Show. Whether you’re a social media user/creator, an entrepreneur, an application developer, an iconist or illustrator, a freelancer with big dreams, an API wizard, a devotee of marketing 2.0, a web designer, a Gowalla fan, or what, you won’t want to miss this episode.
The Big Web Show is taped in front of a live internet audience, and you can be part of it. Join co-host Dan Benjamin and me at 1:00 PM ET today to participate in the live taping of Episode 14.
If you miss the live taping, you can watch the show on our website or via iTunes later tonight.
The Big Web Show (“Everything Web That Matters”) is taped live in front of an internet audience every Thursday at 1:00 PM ET on live.5by5.tv. Edited episodes can be watched afterwards (often within hours of taping) via iTunes (audio feed | video feed) and the web.
THE long-planned inevitable has now been announced. With open-source-licensed web fonts, web font hosting, and add-a-line-to-your-header ease of configuration, Google has joined Typekit, Font Squirrel, Ascender, Font Bureau and others in forever changing the meaning of the phrase, “typography on the web.”
The Google Font Directory lets you browse all the fonts available via the Google Font API. All fonts in the directory are available for use on your website under an open source license and served by Google servers.
Presumably in order to avoid having to pay the child model and secure a release, Google deliberately blurred the Gap Kid model’s face on the giant outdoor Gap Kids poster before uploading this photo (and hundreds of seamlessly interwoven related photos) to Google Maps Street View.
It’s hard to say if the human beings on the street have had their features blurred as well.
Does Google go to this kind of trouble with every poster on every block of every city in the world? They must.
I bet their arms get tired.
Related: Recently, some friends and I have noticed news photos, and TV news video, where people’s faces are perfectly clear, but corporate logos have been deliberately blurred or pixelated. This is the world we live in.