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Click My Lit Panel

In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.

Topics covered will include:

  1. What is content strategy?
  2. For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
  3. For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
  4. How can traditional book publishers harness the energy and talent of the online community?
  5. What new forms are made possible by the intersection of traditional publishing and social networking?
  6. How can design facilitate reading?
  7. How can design encourage readers to become writers and publishers?
  8. What is the future of magazines and newspapers?
  9. What is the future of books?
  10. How can editors and publishers survive and thrive in this new climate?

If this sounds like a panel you’d enjoy seeing, vote for New Publishing and Web Content via the SXSW Interactive Panel picker.

ShortURL: zeldman.com/x/55

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Applications architecture art direction books business client services Code Community content creativity Design development editorial Happy Cog™ launches links people Publications Publishing social networking software Web Design Websites

The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

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business content editorial Education ForHire Freelance Happy Cog™ Internship jobs work Working writing Zeldman

Editorial Intern Wanted

Update: The position is now closed. Thanks to all who applied.

We’re looking for one good intern. If you love web design, writing, and publishing, this is the gig for you. You’ll work with Aaron Gustafson, Erin Kissane, Ethan Marcotte, and Jeffrey Zeldman on the new edition of the industry-changing Designing With Web Standards, and possibly another great publishing project as well.

NYC area location is ideal, but not required—what matters most is your commitment and professionalism. Must be willing to work with Microsoft Word, have access to one of the latest versions of it, and be a Word styles ninja. We’re looking for 6–8 hours per week through September or mid-October. The right person will see this as an opportunity to experience the publication process from first draft through galleys and launch, and to learn from industry and community leaders who are funny, smart, and nice.

Apply by e-mail to internquest at happycog dot com. Send a short note selling us on you. All queries will be handled with discretion.

[tags]jobs, internerships, intern, wanted, webstandards, designingwithwebstandards, DWWS3e, 3rdEdition, HappyCog, ErinKissane, AaronGustafson, EthanMarcotte, zeldman, JeffreyZeldman, employment[/tags]

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Applications Brighter Planet bugs business Career Code Community content Design ethics glamorous homeownership parenting work Zeldman

In-Box Twenty

Found in my in-box on this gloriously muggy morning:


  • E-mail from a neighborhood mom interested in hiring our child’s nanny in September, when the girl enters kindergarten. Would our nanny work part-time? (No, she would not.)
  • Invitation to speak.
  • Account status message from American Express, freezing my business account.
  • Personal letter from a co-author of CSS.
  • Correspondence from one half of a feud, demanding that A List Apart delete “libelous” comments made by the other half.
  • QA correspondence on Brighter Planet beta.
  • Photo of kid on general store porch-front rocking horse, sent by ex, from mini-vacation they’re taking together.
  • Responses from speakers selected to present at An Event Apart in 2010.
  • Discussion of “send to friend” links in context of COPPA compliance.
  • Raw personal truth from my dear sponsee.
  • Notes from a developer whose web fonts platform I’m beta testing.
  • Query from a mom whose friend is expecting: what do we pay our nanny? Would she take less? (I hope not.)
  • Basecamp notifications concerning Chapters 7, 9, 2, and 4 of Designing With Web Standards, 3rd Edition.
  • Invitation from a social media network’s director of strategic relationships.
  • Milestone reminder.
  • Note from my brother about the release of his CD.
  • Case study for review.
  • Notice of Credit Limit Reduction on my personal account from American Express. “In this difficult economic environment, we all need to make choices about how we spend and save.”
  • Discussions of Happy Cog new business activities in various stages of ripeness.
  • Note about a magic berry that will make me look like a princess.

Typical day.

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Advocacy Applications art direction Blogs and Blogging Browsers business Code Compatibility conferences content creativity CSS Design development Fonts HTML HTML5 Ideas industry Real type on the web software spec Standards State of the Web stealing style Tools Typography W3C Web Design Web Standards webfonts webtype wordpress

Web fonts, HTML 5 roundup

Over the weekend, as thoughtful designers gathered at Typecon 2009 (“a letterfest of talks, workshops, tours, exhibitions, and special events created for type lovers at every level”), the subject of web fonts was in the air and on the digital airwaves. Worthwhile reading on web fonts and our other recent obsessions includes:

Jeffrey Zeldman Questions The “EOT Lite” Web Font Format

Responding to a question I raised here in comments on Web Fonts Now, for Real, Richard Fink explains the thinking behind Ascender Corp.’s EOT Lite proposal . The name “EOT Lite” suggests that DRM is still very much part of the equation. But, as Fink explains it, it’s actually not.

EOT Lite removes the two chief objections to EOT:

  • it bound the EOT file, through rootstrings, to the domain name;
  • it contained MTX compression under patent by Monotype Imaging, licensed by Microsoft for this use.

Essentially, then, an “EOT Lite file is nothing more than a TTF file with a different file extension” (and an unfortunate but understandable name).

A brief, compelling read for a published spec that might be the key to real fonts on the web.

Web Fonts—Where Are We?”

@ilovetypography tackles the question we’ve been pondering. After setting out what web designers want versus what type designers and foundries want, the author summarizes various new and old proposals (“I once heard EOT described as ‘DRM icing on an OpenType cake.’”) including Tal Leming and Erik van Blokland‘s .webfont, which is gathering massive support among type foundries, and David Berlow’s permissions table, announced here last week.

Where does all of this net out? For @ilovetypography, “While we’re waiting on .webfont et al., there’s Typekit.”

(We announced Typekit here on the day it debuted. Our friend Jeff Veen’s company Small Batch, Inc. is behind Typekit, and Jason Santa Maria consults on the service. Jeff and Jason are among the smartest and most forward thinking designers on the web—the history of Jeff’s achievements would fill more than one book. We’ve tested Typekit, love its simple interface, and agree that it provides a legal and technical solution while we wait for foundries to standardize on one of the proposals that’s now out there. Typekit will be better when more foundries sign on; if foundries don’t agree to a standard soon, Typekit may even be the ultimate solution, assuming the big foundries come on board. If the big foundries demur, it’s unclear whether that will spell the doom of Typekit or of the big foundries.)

The Power of HTML 5 and CSS 3

Applauding HTML 5’s introduction of semantic page layout elements (“Goodbye div soup, hello semantic markup”), author Jeff Starr shows how HTML 5 facilitates cleaner, simpler markup, and explains how CSS can target HTML 5 elements that lack classes and IDs. The piece ends with a free, downloadable goodie for WordPress users. (The writer is the author of the forthcoming Digging into WordPress.)

Surfin’ Safari turns up new 3-D HTML5 tricks that give Flash a run for its money

Just like it says.

Read more

  • Web Fonts Now, for Real: David Berlow of The Font Bureau publishes a proposal for a permissions table enabling real fonts to be used on the web without binding or other DRM. — 16 July 2009
  • Web Fonts Now (How We’re Doing With That): Everything you ever wanted to know about real fonts on the web, including commercial foundries that allow @font-face embedding; which browsers already support @font-face; what IE supports instead; Håkon Wium Lie, father of CSS, on @font-face at A List Apart; the Berlow interview at A List Apart; @font-face vs. EOT; Cufón; SIFR; Cufón combined with @font-face; Adobe, web fonts, and EOT; and Typekit, a new web service offering a web-only font linking license on a hosted platform; — 23 May 2009
  • HTML 5 is a mess. Now what? A few days ago on this site, John Allsopp argued passionately that HTML 5 is a mess. In response to HTML 5 activity leader Ian Hickson’s comment here that, “We don’t need to predict the future. When the future comes, we can just fix HTML again,” Allsopp said “This is the only shot for a generation” to get the next version of markup right. Now Bruce Lawson explains just why HTML 5 is “several different kind of messes.” Given all that, what should web designers and developers do about it? — 16 July 2009
  • Web Standards Secret Sauce: Even though Firefox and Opera offered powerfully compelling visions of what could be accomplished with web standards back when IE6 offered a poor experience, Firefox and Opera, not unlike Linux and Mac OS, were platforms for the converted. Thanks largely to the success of the iPhone, Webkit, in the form of Safari, has been a surprising force for good on the web, raising people’s expectations about what a web browser can and should do, and what a web page should look like. — 12 July 2009
  • In Defense of Web Developers: Pushing back against the “XHTML is bullshit, man!” crowd’s using the cessation of XHTML 2.0 activity to condescend to—or even childishly glory in the “folly” of—web developers who build with XHTML 1.0, a stable W3C recommendation for nearly ten years, and one that will continue to work indefinitely. — 7 July 2009
  • XHTML DOA WTF: The web’s future isn’t what the web’s past cracked it up to be. — 2 July 2009

[tags]@font-face, berlow, davidberlow, CSS, permissionstable, fontbureau, webfonts, webtypography, realtypeontheweb, HTML5, HTML4, HTML, W3C, WHATWG, markup, webstandards, typography[/tags]

Categories
Accessibility Advocacy content copyright creativity CSS Design development DWWS Fonts Ideas industry links Real type on the web Standards State of the Web Tools Web Design Web Standards webfonts webtype

Web fonts now (how we’re doing with that)

THE WEB Fonts Wiki has a page listing fonts you can legally embed in your site designs using the CSS standard @font-face method. Just as importantly, the wiki maintains a page showing commercial foundries that allow @font-face embedding. Between these two wiki pages, you may find just the font you need for your next design (even if you can’t currently license classics like Adobe Garamond or ITC Franklin and Clarendon).

The advantages of using fonts other than Times, Arial, Georgia, and Verdana have long been obvious to designers; it’s why web design in the 1990s was divided between pages done in Flash, and HTML pages containing pictures of fonts—a practice that still, bizarrely, continues even in occasionally otherwise advanced recent sites.

Using real fonts instead of pictures of fonts or outlines of fonts provides speed and accessibility advantages.

Currently the Webkit-based Apple Safari browser supports @font-face. The soon-to-be-released next versions of Opera Software’s Opera browser, Google’s Webkit-based Chrome, and Mozilla Firefox will do likewise. When I say “soon-to-be-released,” I mean any day now. When this occurs, all browsers except IE will support @font-face.

IE has, however, offered font embedding since IE4 via Embedded OpenType (.EOT), a font format that enables real fonts to be temporarily embedded in web pages. That is, the reader sees the font while reading the page, but cannot download (“steal”) the font afterwards. Microsoft has “grant[ed] to the W3C a perpetual, nonexclusive, royalty-free, world-wide right and license under any Microsoft copyrights on this contribution, to copy, publish and distribute the contribution under the W3C document licenses,” in hopes that EOT would thereby become a standard. But so far, only Microsoft’s own browsers support EOT.

Thus, as we consider integrating real fonts into our designs, we must navigate between browsers that support @font-face now (Safari), those that will do so soon (Opera, Chrome, Firefox), and the one that possibly never will (IE, with a dwindling but still overwhelming market share).

The person who figures out a designer-friendly solution to all this will either be hailed as a hero/heroine or get rich. Meanwhile, near-complete solutions of varying implementation difficulty exist. Read on:

CSS @ Ten: The Next Big Thing

“Instead of making pictures of fonts, the actual font files can be linked to and retrieved from the web. This way, designers can use TrueType fonts without having to freeze the text as background images.” An introduction to @font-face by Håkon Wium Lie, father of CSS.

Real Fonts on the Web: An Interview with The Font Bureau’s David Berlow

Is there life after Georgia? To understand issues surrounding web fonts from the type designer’s perspective, I interview David Berlow, co-founder of The Font Bureau, Inc, and the ?rst TrueType type designer.

The W3C: @font-face vs. EOT

A discussion that shows why the W3C may not be able to resolve this conflict. (It’s kind of like asking the Montagues and Capulets to decide whether the Montagues or the Capulets should rule Verona.)

sIFR 2.0: Rich Accessible Typography for the Masses

Mike Davidson’s scalable and accessible remix of Shaun Inman’s pioneering use of Flash and JavaScript to replace short passages of HTML text with Flash movies of the same text set in a real font. The Flash movies are created on the fly. If JavaScript or images are turned off, the user “sees” the HTML text; text set in sIFR can also be copied and pasted. sIFR was a great initial solution to the problem of real fonts on the web, but it’s only for short passages (which means the rest of the page must still be set in Georgia or Verdana), and it fails if the user has a Flash block plug-in installed, as half of Firefox users seem to. It’s also always a pain to implement. I don’t know any designer or developer who has an easy time setting up sIFR. In short, while sIFR is an awesome stop-gap, real fonts on the web are still what’s needed. Which also leads us to…

Cufón – Fonts for the People

Simo Kinnunen’s method of embedding fonts, regardless of whether or not a browser supports @font-face.

Combining Cufón And @Font-Face

Kilian Valkhof: “Everyone wants @font-face to work everywhere, but as it stands, it only works in Safari and the upcoming versions of Firefox and Opera. In this article I’ll show you how to use Cufón only if we can’t load the font through other, faster methods.”

Adobe, Web Fonts, and EOT

Why Adobe supports Microsoft’s EOT instead of @font-face.

Introducing Typekit

Update May 28, 2009: Working with Jason Santa Maria, Jeff Veen’s company Small Batch Inc. introduces Typekit:

We’ve been working with foundries to develop a consistent web-only font linking license. We’ve built a technology platform that lets us to host both free and commercial fonts in a way that is incredibly fast, smoothes out differences in how browsers handle type, and offers the level of protection that type designers need without resorting to annoying and ineffective DRM.

Read more

  • Web Fonts, HTML 5 Roundup: Worthwhile reading on the hot new web font proposals, and on HTML 5/CSS 3 basics, plus a demo of advanced HTML 5 trickery. — 20 July 2009
  • Web Fonts Now, for real: David Berlow of The Font Bureau has proposed a Permissions Table for OpenType that can be implemented immediately to turn raw fonts into web fonts without any wrappers or other nonsense. If adopted, it will enable type designers to license their work for web use, and web designers to create pages that use real fonts via the CSS @font-face standard. — 16 July 2009

[tags]fonts, webfonts, webdesign, embed, @font-face, EOT, wiki, css, layout, safari, opera, firefox, chrome, browsers[/tags]

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An Event Apart Appearances Browsers Career client services Code Community content creativity CSS Design eric meyer events Happy Cog™ HTML HTML5 Ideas Images industry Information architecture jobs Redesigns Seattle speaking Standards State of the Web Surviving The Profession tweets twitter Working Zeldman

AEA Seattle after-report

Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.

When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.

Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.

Wonder what people said about the event? Check these Twitter streams: AEA and AEA09.

And here are Luke W’s notes on the show.

Our thanks to the photographers, sketchers, speakers, and all who attended.

[tags]aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com[/tags]

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A List Apart An Event Apart Appearances better-know-a-speaker cities Code Community conferences content creativity CSS Design development Education eric meyer events HTML industry Information architecture Seattle Web Design Web Standards

Seattle-bound

City of Puget Sound, Jimi Hendrix, and the space needle, here I come for An Event Apart Seattle 2009—two days of peace, love, design, code, and content.

[tags]seattle, aneventapart, webdesign, webstandards, design, conference, conferences, webdesign conference, webdesign conferences, standards, IA, UX, ericmeyer, jeffreyzeldman, zeldman, meyerweb[/tags]

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Appearances Browsers content creativity CSS Design Fonts HTML Layout Web Design Web Standards Websites wordpress work Working XHTML Zeldman zeldman.com

Redesign in progress

Here’s a little something for a Wednesday evening. (Or wherever day and time it is in your part of the world.)

The body and bottom of the next zeldman.com design are now finished. Tomorrow I start working on the top.

Have a look.

Looks extra sweet in iPhone.

I’m designing from the content out. Meaning that I designed the middle of the page (the part you read) first. Because that’s what this site is about.

When I was satisfied that it was not only readable but actually encouraged reading, I brought in colors and started working on the footer. (The colors, I need not point out to longtime visitors, hearken back to the zeldman.com brand as it was in the 1990s.)

The footer, I reckoned, was the right place for my literary and software products.

I designed the grid in my head, verified it on sketch paper, and laid out the footer bits in Photoshop just to make sure they fit and looked right. Essentially, though, this is a design process that takes place outside Photoshop. That is, it starts in my head, gets interpreted via CSS, viewed in a browser, and tweaked.

Do not interpret this as me dumping on Photoshop. I love Photoshop and could not live or work without it. But especially for a simple site focused on reading, I find it quicker and easier to tweak font settings in code than to laboriously render pages in Photoshop.

If you view source, I haven’t optimized the CSS. (There’s no sense in doing so yet, as I still have to design the top of the page.)

I thought about waiting till I was finished before showing anything. That, after all, is what any sensible designer would do. But this site has a long history of redesigning in public, and the current design has been with us at least four years too long. Since I can’t snap my fingers and change it, sharing is the next best thing.

A work in progress. Like ourselves.

[tags]zeldman, zeldman.com, redesign, webdesign, css, code[/tags]

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art direction books Community content creativity CSS Design downloads Free Happy Cog™ HTML Ideas industry Information architecture jobs Layout Publications Publishing reprints State of the Web The Essentials The Profession Tools Typography Usability User Experience UX W3C Web Design Web Standards Websites Working writing Zeldman

“Taking Your Talent to the Web” is now a free downloadable book

Taking Your Talent To The Web, a guide for the transitioning designer, by L. Jeffrey Zeldman. Hand model: Tim Brown.

RATED FIVE STARS at Amazon.com since the day it was published, Taking Your Talent to the Web (PDF) is now a free downloadable book from zeldman.com:

I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.

Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.

The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.

It’s yours. Enjoy.

Oh, yes, here’s that ancient Amazon page.


Short Link

Update – now with bookmarks

Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!

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A List Apart An Event Apart art direction Boston Chicago cities Code conferences content CSS Design development eric meyer events Happy Cog™ links Redesigns San Francisco Seattle Standards User Experience UX Web Design work Zeldman

An Event Apart redesigned

There’s a new aneventapart.com in town, featuring a 2009 schedule and a reformulated design. I designed the new site and Eric Meyer coded. (Validation freaks, only validator.nu is up to the task of recognizing the HTML 5 DOCTYPE used and validating against it; the validator.w3.org and htmlhelp.com validators can’t do this yet. Eric chose HTML 5 because it permits any element to be an HREF, and this empowered him to solve complex layout problems with simple, semantic markup. Eric, I know, will have loads more to say about this.)

Family branding concerns drove the previous design. Quite simply, the original An Event Apart site launched simultaneously with the 2005 redesign of A List Apart. Jason Santa Maria‘s stripped-down visual rethink was perfect for the magazine and is imitated, written about, and stolen outright to this day. It was a great design for our web magazine because it was created in response to the magazine’s content. It didn’t work as well for the conference because its design wasn’t driven by the kind of content a conference site publishes. But it was the right conference design for 2005 because the goal at that time was to create a strong brand uniting the long-running web design magazine with the new web design conference that sprang from it.

New goals for a new environment

In 2009, it’s less important to bolt the conference to the magazine by using the same layout for both: by now, most people who attend or have thought about attending An Event Apart know it is the A List Apart web design conference. What’s important in 2009 is to provide plenty of information about the show, since decisions about conference-going are being made in a financially (and psychologically) constricted environment. In 2005, it was enough to say “A List Apart has a conference.” Today more is needed. Today you need plenty of content to explain to the person who controls the purse strings just what you will learn and why a different conference wouldn’t be the same or “just as good.”

The redesign therefore began with a content strategy. The new design and new architecture fell out of that.

Action photos and high contrast

The other thing I went for—again, in conscious opposition to the beautifully understated previous design—was impact. I wanted this design to feel big and spacious (even on an iPhone’s screen) and to wow you with, for lack of a better word, a sense of eventfulness. And I think the big beautiful location images and the unafraid use of high contrast help achieve that.

Reinforcing the high contrast and helping to paint an event-focused picture, wherever possible I used action shots of our amazing speakers holding forth from the stage, rather than the more typical friendly backyard amateur head shot used on every other conference site (including the previous version of ours). I wanted to create excitement about the presentations these brilliant people will be making, and live action stage photos seemed like the way to do that. After all, if I’m going to see Elvis Costello perform, I want to see a picture of him onstage with his guitar—not a friendly down-to-earth shot of him taking out the garbage or hugging his nephews.

So that’s a quick overview of the redesign. The store is now open for all four shows and the complete Seattle show schedule is available for your viewing pleasure. I hope to see some of you in 2009 at our intensely educational two-day conference for people who make websites.

[tags]aneventapart, design, redesign, relaunch, webdesign, conference, events, HTML5, ericmeyer, zeldman[/tags]

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A List Apart business client services content User Experience UX Websites work Working writing

ALA 274: The emerging content strategist

In Issue No. 274 of A List Apart, for people who make websites: a website without a content strategy is like a speeding vehicle without a driver. Learn why content matters and how to do it right.

Content-tious Strategy

by JEFFREY MACINTYRE

Every website faces two key questions: 1. What content do we have at hand? 2. What content should we produce? Answering those questions is the domain of the content strategist. Alas, real content strategy gets as little respect today as information architecture did in 1995. MacIntyre defines the roles, tools, and value of this emerging user experience specialist.

The Discipline of Content Strategy

by KRISTINA HALVORSON

It’s time to stop pretending content is somebody else’s problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch—time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.

And, in EDITOR’S CHOICE, from July 31, 2007:

Better Writing Through Design

by BRONWYN JONES

How is it that the very foundation of the web, written text, has taken a strategic back seat to design? Bronwyn Jones argues that great web design is not possible without the design of words.

[tags]contentstrategy, content, strategy, content strategy, web, webcontent, webdesign, userexperience, writing, editorial, Kristina Halvorson, Jeffrey Macintyre, Bronwyn Jones, alistapart[/tags]

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Accessibility Applications architecture art direction Browsers bugs business Code Community content copyright creativity Fonts Ideas industry Layout links spec Standards stealing Tools Typography Usability User Experience W3C Working

Real type on the web?

A proposal for a fonts working group is under discussion at the W3C. The minutes of a small meeting held on Thursday 23 October include a condensed, corrected transcription of a discussion between Sampo Kaasila (Bitstream), Mike Champion (Microsoft), John Daggett (Mozilla), Håkon Wium Lie (Opera), Liam Quin (W3C), Bert Bos (W3C), Alex Mogilevsky (Microsoft), Josh Soref (Nokia), Vladimir Levantovsky (Monotype), Klaas Bals (Inventive Designers), and Richard Ishida (W3C).

The meeting started with a discussion of Microsoft’s EOT (Embedded OpenType) versus raw fonts. Bert Bos, style activity lead and co-creator of CSS, has beautifully summarized the relevant pros and cons discussed.

For those just catching up with the issue of real type on the web, here’s a bone-simple intro:

  1. CSS provides a mechanism for embedding real fonts on your website, and some browsers support it, but its use probably violates your licensing agreement with the type foundry, and may also cause security problems on an end-user’s computer.
  2. Microsoft’s EOT (based on the same standard CSS mechanism) works harder to avoid violating your licensing agreement, and has long worked in Internet Explorer, but is not supported in other browsers, is not foolproof vis-a-vis type foundry licensing rules, and may also cause PC security problems.

The proposed fonts working group hopes to navigate the technical and business problems of providing real fonts on the web, and in its first meeting came up with a potential compromise proposal before lunch.

Like everyone these days, the W3C is feeling a financial pinch, which means, if a real fonts working group is formed, its size and scope will necessarily be somewhat limited. That could be a good thing, since small groups work more efficiently than large groups. But a financial constraint on the number of invited experts could make for tough going where some details are concerned—and with typography, as with web technology, the details are everything.

I advise every web designer who cares about typography and web standards—that’s all of you, right?—to read the minutes of this remarkable first gathering, and to keep watching the skies.

[tags]web typography, typography, standards, webstandards, W3C, fonts, embedded, @fontface, EOT, workinggroup[/tags]

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An Event Apart Chicago cities conferences content CSS Design development Standards User Experience Web Design

An Event Apart Chicago sells out

An Event Apart Chicago, the final AEA event of 2008, has sold out. If you’ve already secured a seat for this remarkable two-day web design conference, we look forward to seeing you October 13–14 at the Sheraton Towers Chicago—along with Andy Clarke, Sarah Nelson, Robert Hoekman Jr., Jason Fried, Cameron Moll, Rob Weychert, Derek Powazek, Curt Cloninger, Jason Santa Maria, Jeffrey Veen, and your hosts, Eric Meyer and Jeffrey Zeldman (that’s me).

If you’ve missed the opportunity to join us this year, we’ll announce An Event Apart’s 2009 schedule on Wednesday, October 1, 2008. Stay tuned.

Update: An Event Apart has announced the first cities in its 2009 schedule.

[tags]aneventapart, webdesign, conference, conferences[/tags]

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A List Apart content Design development Publications Publishing Standards style work writing

ALA 266: next generation sprites, metaphors

In Issue No. 266 of A List Apart, for people who make websites:

CSS Sprites2 – It’s JavaScript Time

by DAVE SHEA

In 2004, Dave Shea took the CSS rollover where it had never gone before. Now he takes it further still—with a little help from jQuery. Say hello to hover animations that respond to a user’s behavior in ways standards-based sites never could before.

Mapping Memory: Web Designer as Information Cartographer

by AARON RESTER

The rise of the social web demands that we rethink our traditional role as builders of digital monuments, and turn our attention to the close observation of the spaces that our users are producing around us. It’s time for a new metaphor. Consider cartography.

[tags]daveshea, aaronrester, alistapart, webdesign, webdevelopment, informationarchitecture, userexperience, css, sprites, jquery, animation, navigation[/tags]