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Content Strategy for Mobile three ways from Sunday

IT’S A Karen McGrane world! Today, as A Book Apart unveils Karen McGrane’s amazing new Content Strategy for Mobile, the entirety of A List Apart Issue No. 364 is dedicated to Karen and her vision for future-friendly web content:

Uncle Sam Wants You (to Optimize Your Content for Mobile)

Thirty-one percent of Americans who access the internet from a mobile device say that’s the way they always or mostly go online. For this group, if your content doesn’t exist on mobile, it doesn’t exist at all. The U.S. government has responded with a broad initiative to make federal website content mobile-friendly. Karen McGrane explains why this matters—and what you can learn from it.

Your Content, Now Mobile

Making your content mobile-ready isn’t easy, but if you take the time now to examine your content and structure it for maximum flexibility and reuse, you’ll have stripped away all the bad, irrelevant bits, and be better prepared the next time a new gadget rolls around. This excerpt from Karen McGrane’s new book, Content Strategy for Mobile, will help you get started.

Help Hurricane Sandy relief efforts

Fifteen percent of sales of Karen McGrane’s Content Strategy for Mobile and other A Book Apart books sold today will go to the Red Cross in its effort to aid victims of Hurricane Sandy.

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business businessweek client management client services clients content Content First CSS3 Curation Dan Benjamin Design E-Books Ethan Marcotte findability Google Happy Cog™ HTML HTML5 Jeremy Keith Microsoft podcasts Publishing Real type on the web Redesigns Responsive Web Design Standards State of the Web The Big Web Show Usability User Experience UX Web Design Web Design History Web Standards Zeldman

Leo Laporte interviews JZ

IN EPISODE 63 of Triangulation, Leo Laporte, a gracious and knowledgeable podcaster/broadcaster straight outta Petaluma, CA, interviews Your Humble Narrator about web standards history, responsive web design, content first, the state of standards in a multi-device world, and why communists sometimes make lousy band managers.

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A List Apart news

Presenting Sara Wachter Boettcher, ALA’s new editor-in-chief.

WITH THE RELEASE on July 10, 2012 of the A List Apart Summer Reading Issue (a collection of favorite articles from 355 issues of the magazine), ALA’s editor-in-chief Krista Stevens has hung up her spurs and moved on.

Over six significant web years, Krista’s passion for great writing led to such extraordinary articles as More Meaningful Typography by Tim Brown, Orbital Content by Cameron Koczon, In Defense of Readers by Mandy Brown, Responsive Web Design by Ethan Marcotte, and many others.

She helped ALA anticipate the important ideas in the rapidly changing fields of web design, web development, user experience, and content strategy, and continued the magazine’s tradition of pioneering and promoting best practices, while also broadening the kinds of stories we covered. Behind the scenes, she also updated our processes; coaxed the best work possible out of authors and staff; remembered birthdays and anticipated conflicts before feelings could get hurt; and more. She led us and mothered us, and she will be missed. You can follow Krista on Twitter, benefit from her user advocacy at Automattic, and continue to be enlightened by her via Contents Magazine. Thank you, Krista.


New editor-in-chief Sara Wachter Boettcher is a content strategist and writer who recently moved to Lancaster, PA, where she bucks the local Amish tradition by spending her days making, reading, and writing things on the web. She is the author of the upcoming Rosenfeld Media book Content Everywhere, a frequent conference speaker, and has contributed articles and essays to A List Apart (Future-Ready Content) and Contents (On Content and Curiosity).

Currently a consultant under her own shingle, Sara previously spent a half-dozen years working in agencies, mainly at Off Madison Ave, where she started as a web writer and became the director of interactive content and marketing strategy. Although her A List Apart editorship does not officially begin until August, Sara has already dived in behind the scenes. She is whip-smart and a pleasure to know.

Welcome, Sara!

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An Event Apart conferences content Content First HTML Responsive Web Design

Interacting Responsively (and Responsibly!)

AT AN EVENT APART Boston, “Scott Jehl discussed ways we can improve web performance by qualifying capabilities and being smart about how assets are loaded in browsers [and] shared a … new tools he helped create that can help address these issues.”

Enjoy Luke Wroblewski’s notes on Scott’s talk.

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apps Code content content strategy CSS Design HTML HTML5 W3C Web Design Web Design History Web Standards

Designing Apps With Web Standards (HTML is the API)

The Web OS is Already Here… Luke Wroblewski, November 8, 2011

Mobile First Responsive Web Design, Brad Frost, June, 2011

320 and up – prevents mobile devices from downloading desktop assets by using a tiny screen’s stylesheet as its starting point. Andy Clarke and Keith Clark.

Gridless, HTML5/CSS3 boilerplate for mobile-first, responsive designs “with beautiful typography”

HTML5 Boilerplate – 3.02, Feb. 19, 2012, Paul Irish ,Divya Manian, Shichuan, Matthias Bynens, Nicholas Gallagher

HTML5 Reset v 2, Tim Murtaugh, Mike Pick, 2011

CSS Reset, Eric Meyer, v 2.0b1, January 2011

Less Framework 4 – an adaptive CSS grid system, Joni Korpi (@lessframework)

Responsive Web Design by Ethan Marcotte, 2011

Adaptive Web Design by Aaron Gustafson, 2011

Web Standards Curriculum – Opera

Getting Started With Sass by David Demaree, 2011, A List Apart

Dive into Responsive Prototyping with Foundation by Jonathan Smiley, A List Apart, 2012

Future-Ready Content Sara Wachter-Boettcher, February 28, 2012, A List Apart

For a Future Friendly Web Brad Frost, March 13, 2012, A List Apart

Orbital Content Cameron Koczon, April 19, 2011, A List Apart

Web standards win, Windows whimpers in 2012, Neil McAllister, InfoWorld, December 29, 2011

Thoughts on Flash – Steve Jobs, April, 2010

Did We Just Win the Web Standards Battle? ppk, July 2006

Web Standards: Wikipedia

The Web Standards Project: FAQ (updated), February 27, 2002

To Hell With Bad Browsers, A List Apart, 2001

The Web Standards Project: FAQ, 1998

The Web Standards Project: Mission, 1998

HTML5 at A List Apart

Mobile at A List Apart

Browsers at A List Apart

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A List Apart content content strategy Design

Web Governance: Becoming an Agent of Change – A List Apart

SHIPPING IS EASY, making real change is hard. To do meaningful web work, we need to educate clients on how their websites influence their business and the legal, regulatory, brand, and financial risks they face without strong web governance. Learn why web governance is important to us as web professionals and how to influence your clients to think carefully about how to align their websites to their business strategy. A List Apart: Articles: Web Governance: Becoming an Agent of Change.

Illustration by Kevin Cornell for A List Apart.

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Acclaim content content strategy Design Interviews

A Design Apart: Q&A with Jeffrey Zeldman | On Redesigns and the Inseparable Link Between Design and Content

REDESIGNS REQUIRE STRATEGY, otherwise they are merely reskinning. We don’t do reskinning. We do strategic redesigns that help the people who use your website achieve their goals. Strategic redesign starts with research. The notion that a design is ‘dull’ and needs to be ‘freshened up’ by a ‘burst of creative inspiration’ reveals a lack of understanding of, and disrespect for, design.

via A Design Apart: Q&A with Jeffrey Zeldman | Sparksheet.

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content content strategy Design Usability User Experience UX

Dueling messages (or, content strategy matters)

“UPDATED SERVICE ADVISORY – EAST RIVER FERRY CAPACITY LIMITS – PLEASE CLICK HERE TO READ,” the top banner on the East River Ferry’s website nervously advises. Immediately below this warning comes the gentle and slightly vacuous headline, “Relax. We’ll Get You There.” The two headlines tell contrasting stories that completely contradict each other. No print art director would place these two messages on the same page, let alone in such close proximity or with treatments that compete for the reader’s attention. Yet this is how we treat content on the web.

Elsewhere on the page, care has been taken. An interactive map! With rollovers! Be still, my heart.

But when it came time to determine a content strategy, no one was in charge (or the wrong people were). Instead of the kind of headline that actually works on the web, a committee approved a soft print advertising headline—the kind that might appear in a quarter-page ad in the back of the playbill for a regional theater company’s production of Guys and Dolls. No thought was given to how that headline would play if the ferry developed service problems. Apparently no substitute, contingency headline was created. And not much thought (if any) was given to how the design might change if a problem arose.

Thus at the last minute a slightly hysterical “over capacity” headline that makes the “Relax” headline look ridiculous was jammed on top of the primary headline, using design techniques that give the warning primacy of place, and add shrillness by using all caps, only to defeat their own urgency with a low-contrast teal-on-blue color scheme that is difficult for people with normal vision to read and may be invisible to people with certain kinds of color-blindness.

This is what we do. We have meetings, we reach consensus, we make templates, we approve inoffensive headlines and copy, and we fumble contingencies. Avoiding these problems is what content strategy and user experience design are all about.

Dueling messages | Flickr – Photo Sharing!.

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An Event Apart conferences content content strategy

A Content Strategy Roadmap – An Event Apart

IN HER PRESENTATION at An Event Apart in Atlanta, GA 2011 Kristina Halvorson talked about how to integrate content strategy into a typical Web design worksflow. Here’s my notes from her talk: LukeW | An Event Apart: A Content Strategy Roadmap.

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An Event Apart Announcements Appearances apps Atlanta Authoring Best practices business cities client services clients Code Community Compatibility conferences content content strategy creativity CSS CSS3 Design Designers development editorial Education eric meyer events Fonts Formats glamorous Happy Cog™ HTML HTML5 Ideas industry Information architecture interface IXD Jeremy Keith Platforms Real type on the web Redesigns Responsive Web Design Scripting speaking spec Standards State of the Web The Profession Usability User Experience UX W3C Web Design Web Design History Web Standards webfonts webkit webtype work Working Zeldman

An Event Apart Atlanta 2011

YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.

Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.

The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.

Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.

I will see several hundred of you for the next three days. Those not attending may follow along:

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An Event Apart Archiving Boston Career cities Code Community conferences content creativity CSS CSS3 Design Designers development Education events Fonts glamorous Happy Cog™ HTML HTML5 Ideas industry Information architecture IXD Layout Marketing Markup people photography Real type on the web The Profession This never happens to Gruber Typekit Usability User Experience UX W3C Web Design Web Design History Web Standards webfonts Websites webtype Zeldman

HTML5, CSS3, UX, Design: Links from An Event Apart Boston 2011

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.

Meeting of the Minds: Ethan Marcotte and AEA attendee discuss the wonders of CSS3. Photo by the incomparable Jim Heid.

THE SHOW IS OVER, but the memories, write-ups, demos, and links remain. Enjoy!

An Event Apart Boston 2011 group photo pool

Speakers, attendees, parties, and the wonders of Boston, captured by those who were there.

What Every Designer Should Know (a)

Jeremy Keith quite effectively live-blogs my opening keynote on the particular opportunities of Now in the field of web design, and the skills every designer needs to capitalize on the moment and make great things.

The Password Anti-Pattern

Related to my talk: Jeremy Keith’s original write-up on a notorious but all-too-common practice. If your boss or client tells you to design this pattern, just say no. Design that does not serve users does not serve business.

What Every Designer Should Know (b)

“In his opening keynote … Jeffrey Zeldman talked about the skills and opportunities that should be top of mind for everyone designing on the Web today.” Luke Wroblewski’s write-up.

Whitney Hess: Design Principles — The Philosophy of UX

“As a consultant, [Whitney] spends a lot of time talking about UX and inevitably, the talk turns to deliverables and process but really we should be establishing a philosophy about how to treat people, in the same way that visual design is about establishing a philosophy about how make an impact. Visual design has principles to achieve that: contrast, emphasis, balance, proportion, rhythm, movement, texture, harmony and unity.” In this talk, Whitney proposed a set of 10 principles for UX design.

Veerle Pieters: The Experimental Zone

Live blogging by Jeremy Keith. Veerle, a noted graphic and interaction designer from Belgium, shared her process for discovering design through iteration and experimentation.

Luke Wroblewski: Mobile Web Design Moves

Luke’s live awesomeness cannot be captured in dead written words, but Mr Keith does a splendid job of quickly sketching many of the leading ideas in this key AEA 2011 talk.

See also: funky dance moves with Luke Wroblewski, a very short video I captured as Luke led the crowd in the opening moves of Michael Jackson’s “Thriller.”

Ethan Marcotte: The Responsive Designer’s Workflow (a)

“The next talk here at An Event Apart in Boston is one I’ve really, really, really been looking forward to: it’s a presentation by my hero Ethan Marcotte.”

Ethan Marcotte: The Responsive Designer’s Workflow (b)

Ethan’s amazing talk—a key aspect of design in 2011 and AEA session of note—as captured by the great Luke Wroblewski.

An Event Apart: The Secret Lives of Links—Jared Spool

“In his presentation at An Event Apart in Boston, MA 2011 Jared Spool detailed the importance and role of links on Web pages.” No writer can capture Jared Spool’s engaging personality or the quips that produce raucous laughter throughout his sessions, but Luke does an outstanding job of noting the primary ideas Jared shares in this riveting and highly useful UX session.

An Event Apart: All Our Yesterdays—Jeremy Keith

Luke W: “In his All Our Yesterdays presentation at An Event Apart in Boston, MA 2011 Jeremy Keith outlined the problem of digital preservation on the Web and provided some strategies for taking a long term view of our Web pages.”

Although it is hard to pick highlights among such great speakers and topics, this talk was a highlight for me. As in, it blew my mind. Several people said it should be a TED talk.

An Event Apart: From Idea to Interface—Aarron Walter

Luke: “In his Idea to Interface presentation at An Event Apart in Boston, MA 2011 Aarron Walter encouraged Web designers and developers to tackle their personal projects by walking through examples and ways to jump in. Here are my notes from his talk.”

Links and Resources from “From Idea to Interface”

Compiled by the speaker, links include Design Personas Template and Example, the story behind the illustrations in the presentation created by Mike Rhode, Dribble, Huffduffer, Sketchboards, Mustache for inserting data into your prototypes, Keynote Kung Fu, Mocking Bird, Yahoo Design Patterns, MailChimp Design Pattern Library, Object Oriented CSS by Nicole Sullivan and more!

An Event Apart: CSS3 Animations—Andy Clarke

“In his Smoke Gets In Your Eyes presentation at An Event Apart in Boston, MA 2011 Andy Clarke showcased what is possible with CSS3 animations using transitions and transforms in the WebKit browser.” Write-up by the legendary Luke Wroblewski.

Madmanimation

The “Mad Men” opening titles re-created entirely in CSS3 animation. (Currently requires Webkit browser, e.g. Safari, Chrome.)

CSS3 Animation List

Anthony Calzadilla, a key collaborator on the Mad Men CSS3 animation, showcases his works.

Box Shadow Curl

Pure CSS3 box-shadow page curl effect. Mentioned during Ethan Marcotte’s Day 3 session on exploring CSS3.

Multiple CSS Transition Durations

Fascinating article by Anton Peck (who attended the show). Proposed: a solution to a key problem with CSS transitions. (“Even now, my main issue with transitions is that they use the same time-length value for the inbound effect as they do the outbound. For example, when you create a transition on an image with a 1-second duration, you get that length of time for both mousing over, and mousing away from the object. This type of behavior should be avoided, for the sake of the end-user!”)

Everything You Wanted to Know About CSS3 Gradients

Ethan Marcotte: “Hello. I am here to discuss CSS3 gradients. Because, let’s face it, what the web really needed was more gradients.”

Ultimate CSS3 Gradient Generator

Like it says.

Linear Gradients Generator

By the incomparable John Allsopp.

These sessions were not captured

Some of our best talks were not captured by note-takers, at least not to my knowledge. They include:

  1. Eric Meyer: CSS Anarchist’s Cookbook
  2. Mark Boulton: Outing the Mind: Designing Layouts That Think for You
  3. Jeff Veen: Disaster, DNA, and the Fathomless Depth of the Web

It’s possible that the special nature of these presentations made them impossible to capture in session notes. (You had to be there.)

There are also no notes on the two half-day workshop sessions, “Understand HTML5 With Jeremy Keith,” and “Explore CSS3 With Ethan Marcotte.”

What have I missed?

Attendees and followers, below please add the URLs of related educational links, write-ups, and tools I’ve missed here. Thanks!

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A List Apart conferences content Design Publishing

A List Apart No. 326: Orbital content is the next big thing; empowering audiences via the backchannel

A List Apart No. 326

In Issue No. 326 of A List Apart for people who make websites: liberate your content to get ahead of the curve in 21st century publishing, and empower live audiences with backchannel wizardry.

Orbital Content

by CAMERON KOCZON

Bookmarklet apps like Instapaper and Readability point to a future where content is no longer stuck in websites, but floats in orbit around users. And we’re halfway there. Content shifting lets a user take content from one context (e.g. your website) to another (e.g. Instapaper). Before content can be shifted, it must be correctly identified, uprooted from its source, and tied to a user. But content shifting, as powerful as it is, is only the beginning. Discover what’s possible when content is liberated.

Conversation is the New Attention

by CHRISTOPHER FAHEY, TIMOTHY MEANEY

Baby’s got backchannel! If everybody at the conference is staring at their Twitter stream instead of at the person who’s doing the speaking, maybe the speaker should meet them halfway. Migrating speaker presentations to the backchannel can empower the audience while enabling the speaker to listen carefully to their responses. The broadcast model of presentations is dead! Long live the conversation model.

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Complete Audio: Jeffrey Zeldman’s Awesome Internet Design Panel from SXSW Interactive 2011

Jeffrey Zeldman's Awesome Internet Design Panel

Mandy Brown, Roger Black, Daniel Mall and I discuss the state of web design and publishing at SXSW Interactive, Sunday March 13, 2011.

Photos courtesy Adactio. Audio element courtesy HTML5. Sorry, no transcript is available at this time.

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An Event Apart Seattle 2011

I’m enjoying An Event Apart Seattle 2011 and you’re not. Despair not, help is available:

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Big Web Show 43: Krista Stevens of Automattic & A List Apart

Krista Stevens

KRISTA STEVENS (@kristastevens) is our guest on The Big Web Show Episode 43, recording today, March 24, before a live internet audience on 5by5.tv/live at 3:00 PM Eastern. (New time!)

Krista is an Automattician. A reader, writer, editor. Geek. Four-eyed bookworm. Hopeless introvert. True believer.

The Big Web Show (“Everything Web That Matters”) records live every Thursday at 3:00 PM Eastern. Edited episodes can be watched afterwards, often within hours of recording, via iTunes (audio feed | video feed) and the web. Subscribe and enjoy!

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