Why I am letting my Google IO invitation expire

HI, [REDACTED]. Thanks for writing to express your concern about my failure to redeem my Google IO promo code. It’s kind of a funny story.

I received a Google IO invitation (copied and pasted below) but didn’t follow up on it because the invitation did not say anything about what Google IO is, who it is for, or why I would want to attend it (if it is an event) or use it (if it is software) or do something else with it (if it is something else).

The Google IO invitation merely gave me complicated directions to sign up for Google IO, no doubt on the assumption that I would gladly attend, download, or sign up for anything that comes from Google, even without knowing what it is; and that, as an unemployed millionaire, I would have plenty of free time to decipher and obey complicated sign-up directions without knowing anything about the product, service, or event.

One of the complexities Google mentions in their invitation letter which fails to explain anything about the product or service they want me to sign up for is that, to qualify for Google IO, I must start a Google+ account. They don’t explain what Google+ is, either, but as it happens, I already have a Google+ account.

My Google+ account is assigned to my Gmail address. But instead of writing to me there, Google wrote to me at my zeldman.com address. My zeldman.com address is actually managed via Gmail, so I should be able to log into my Google+ account whether I am signed in as my Gmail identity or my zeldman.com identity, but Google+ doesn’t work that way. Google+ only works for free Gmail accounts. It does not work for paid corporate accounts like mine. That has always seemed an odd decision to me: if you can only provide services to a subgroup of your users, why not choose the subgroup that pays? But I am not Google.

So Google wrote to my zeldman.com address, which they won’t allow me to associate with my Google+ address, to invite me to start a Google+ account (which I already have) on my zeldman.com account, which they won’t support. And if I do that (which I can’t), and some other complicated stuff, they promise that I will then be able to participate in Google IO, whatever that is.

And now they have written to warn me that my Google IO, whatever it is, will stop being offered if I don’t sign up (which I can’t) right away. And they even convinced you, my friend, to send a personal note ensuring that I don’t miss the opportunity to sign up for their unspecified product or service with the account they don’t support before the unexplained offer is terminated.

While I should be curious about Google IO and what I will miss if I fail to take advantage of the cumbersome offer, what I’m actually far more curious about is how an organization that can’t write an effective direct marketing email message has managed to become one of the most powerful corporations of the 21st century.


Hello,

We recently sent you an invitation to register for Google I/O 2012 and noticed that you have not redeemed your promo code, which will expire at midnight PDT on March 25.

[ How to register ]
1. Make sure you have a Google+ account as it is required to register. Get Google+ at http://www.google.com/+
2. Visit the registration page at
https://developers.google.com/events/register/promocode?code=[REDACTED]
3. Use Promo Code: [REDACTED]. This code can only be used once.

[ Tips to Ensure Successful Payment With Google Wallet ]

1. Make sure your Google Wallet account is tied to the same Google+ account you use to register.

2. In case your bank declines your purchase through Google Wallet, you may need to call the bank that issued your credit card and let them know that you want to make a large purchase. Some banks may decline large purchases that appear to be out of your normal purchase behavior.

3. If Google Wallet is not available in your country, please email googleio2012@google.com to have our support team process your payment.

[ Tips to Ensure Successful Registration With Google+ ]

1. Sign into your Google+ account before you try to redeem your code.

2. To ensure you have created a Google+ account, log into your Google account and go to https://plus.google.com/. If you land on a page asking you “To join, create a public Google profile.” then you don’t yet have a Google+ account and follow the instructions to create one.

3. If you have multiple Google accounts, be sure to sign out of all Google accounts and sign in with only your Google+ enabled account.

4. You can use a personal or company managed Google+ enabled account to complete your registration.

If you have any questions, please email googleio2012@google.com.

Sincerely,
The Google I/O Team

Selling Design – an online reading list

TOMORROW, WHICH IS also my birthday, I begin teaching “Selling Design” to second-year students in the MFA Interaction Design program at School of Visual Arts, New York. Liz Danzico and Steve Heller created and direct the MFA program, and this is my second year teaching this class, whose curriculum I pull out of my little blue beanie.

In this class we explore collaboration and persuasion for interaction designers. Whether you work in a startup, studio, or traditional company; whether you design print, products, purely digital experiences, or any combination thereof; whether you’re the sole proprietor, part of a tightly focused team, or a link in a long chain of connected professionals, it is only by collaborating skillfully with others—and persuading them tactfully and convincingly when points of view differ and yours is right—that you can hope to create designs that make a dent in the universe.

During this spring semester, we’ll explore collaboration and persuasion from many points of view, and hear from (and interact with) many accomplished designers who will serve as special guest speakers. For our opening get-acquainted session, we’ll focus on texts that explore the some of the most basic, traditional (and rarely taught) aspects of design professionalism from the worlds of web, interaction, and print design:

Demystifying Design

by Jeff Gothelf – A List Apart

  1. Draw together
  2. Show raw work (frequently)
  3. Teach the discipline
  4. Be transparent
  5. Take credit for your wins

Design Criticism and the Creative Process

by Cassie McDaniel – A List Apart

  • Critique as collaborative tool
  • Presenting designs
  • What is good feedback?
  • Negotiate criticism
  • The designer as collaborator

Personality in Design

by Aarron Walter – A List Apart

  • Personality is the platform for emotion
  • A history of personality in design
  • Personas
  • Creating a design persona for your website [or other project]
  • Tapbots: Robot love
  • Caronmade: octopi, unicorns, and mustachios
  • Housing Works: a name with a face
  • The power of personality

Design Professionalism

by Andy Rutledge

You should read this entire brief book, but for now, sample these bits:

Do You Suck at Selling Your Ideas?

by Sam Harrison – HOW Magazine

Dyson is used as an example of a product that currently dominates the market, even though nobody initially believed in the inventor’s idea. Lessons:

  1. Tell a personal story
  2. Create emotional experiences for decision makers
  3. See what’s behind rejections

How to sell your design effectively to the client

by Arfa Mirza, Smashing Magazine

  1. Understand the nature of your client
  2. Have a rationale for every part of your design
  3. Show the best design options only
  4. Defend your design, but don’t become defensive
  5. Solicit good feedback and benefit from it

Money: How to sell the value of design – an email conversation

by Jacob Cass – Just Creative

Narrative of standing up to new-client pressure to do something against the designer’s self-interest, or which devalues design. Story told here is about money but it could be about any designer/client conflict in which the designer needs to gently educate the client. (Some designer/client conflicts require the client to educate the designer, but that’s another matter.)

How to choose a logo designer

by Jacob Cass – Just Creative

Basic article outlines ten background materials any designer (not just logo designers) should prepare to encourage confidence on the client’s part:

  1. Experience
  2. Positive testimonials
  3. A thorough design process
  4. Awards won/published work
  5. A strong portfolio
  6. Price
  7. Design affiliations
  8. Great customer service
  9. Business Professionalism
  10. Appropriate questions

The maker makes: on design, community, and personal empowerment

THE FIRST THING I got about the web was its ability to empower the maker. The year was 1995, and I was tinkering at my first website. The medium was raw and ugly, like a forceps baby; yet even in its blind, howling state, it made me a writer, a designer, and a publisher — ambitions which had eluded me during more than a decade of underachieving desert wanderings.

I say “it made me” but I made it, too. You get the power by using it. Nobody confers it on you.

I also got that the power was not for me alone: it was conferred in equal measure on everyone with whom I worked, although not everyone would have the time or desire to use the power fully.

The luckiest makers

Empowerment and desire. It takes extraordinary commitment, luck, and talent to become a maker in, say, music or film, because the production and distribution costs and risks in these fields almost always demand rich outside investors and tightly controlling corporate structures. (Film has held up better than music under these conditions.)

Music and film fill my life, and, from afar, I love many artists involved in these enterprises. But they are mostly closed to you and me, where the web is wide open, and always has been. We all know gifted, hard working musicians who deserve wide acclaim but do not receive it, even after decades of toil. The web is far kinder to makers.

To care is to share

Not only does the web make publishers of those willing to put in the work, it also makes most of us free sharers of our hard-won trade, craft, and business secrets. The minute we grab hold of a new angle on design, interaction, code, or content, we share it with a friend — or with friends we haven’t met yet. This sharing started in news groups and message boards, and flowered on what came to be called blogs, but it can also slip the bounds of its containing medium, empowering makers to create books, meet-ups, magazines, conferences, products, you name it. It is tough to break into traditional book publishing the normal way but comparatively easy to do it from the web, provided you have put in the early work of community building.

The beauty is that the community building doesn’t feel like work; it feels like goofing off with your friends (because, mostly, it is). You don’t have to turn your readers into customers. Indeed, if you feel like you’re turning your readers into customers, you’re doing it wrong.

If you see a chance, take it

The corollary to all this empowerment is that it’s up to each of us to do something positive with it. I sometimes become impatient when members of our community spend their energy publicly lamenting that a website about cats isn’t about dogs. Their energy would be so much better spent starting bow-wow.com. The feeling that something is missing from a beloved online resource (or conference, or product) can be a wonderful motivator to start your own. I created A List Apart because I felt that webmonkey.com wasn’t enough about design and highfive.com was too much about it. If this porridge is too hot and that porridge is too cold, I better make some fresh, eh?

I apologize if I sometimes seem snippy with whiners. My goal is never to make anyone feel bad, especially not anyone in this community. My message to my peers since the days of “Ask Dr Web” has always been: “you can do this! Go do it.” That is still what I say to you all.

Migrate if you like, but Touristeye is not a Gowalla partner.

RECENTLY A COMPANY CALLED Touristeye has been emailing Gowalla users, encouraging them to migrate their data to Touristeye now that the Gowalla service is closing down. The emails tell you how a Gowalla friend (who is named) has just migrated her/his data to Touristeye and invite you to join her or him. Although Touristeye does not claim to be a Gowalla partner, there is a strong implication that the migration is seamless and that it was authorized by Gowalla. Not so.

Gowalla has not created a migration tool for Touristeye or released any migration tool as yet; the Austin-based check-in tool has no affiliation with Touristeye, and did not authorize Touristeye to reach out to Gowalla customers.

I can’t fault Touristeye for trying to increase its customer base by reaching out to the abandoned Gowalla community, and I have no opinion on Touristeye’s service, as I haven’t tried it. If Touristeye appeals to you, by all means check it out. Personally, I have replaced my Gowalla fix with (yes, four) four apps: Foursquare (for social check-ins and tips about places), Instagram (for photos and seamless Foursquare integration), Path (for the aesthetic rush I miss), and Facebook (because my people who don’t know from Foursquare, Instagram, and Path are there; and Facebook’s new Timeline even makes it fun).

An official Gowalla migration tool is coming is coming soon.

The Big Web Show No. 61: Khoi Vinh of Mixel and NYTimes.com

NOW ONLINE for your pleasure! In Episode No. 61 of The Big Web Show (“everything web that matters”), I interview Khoi Vinh, co-creator of Mixel, former NYTimes.com Design Director, co-founder of NYC design studio Behavior, and more.

In this episode we discuss Khoi’s career, including his fine-art background, art school, and design classes, his time at AIGA, how he came to love the grid, why he joined the NYTimes.com and why he left, and more. We also explore the inspiration that led Khoi to combine social with collage, and talk about the choice every design studio faces as it begins to succeed: get bigger, or get more selective? Don’t miss this free-ranging exchange of ideas with one of webdom’s nicest and most influential designers.

The Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. This episode is sponsored by Happy Cog Hosting, TinyLetter, and Uncle Slam.

Other recent Big Web Show episodes:

Freelance Nation

IT’S BEEN CALLED the Gig Economy, Freelance Nation, the Rise of the Creative Class, and the e-conomy, with the “e” standing for electronic, entrepreneurial, or perhaps eclectic. Everywhere we look, we can see the U.S. workforce undergoing a massive change. No longer do we work at the same company for 25 years, waiting for the gold watch, expecting the benefits and security that come with full-time employment. We’re no longer simply lawyers, or photographers, or writers. Instead, we’re part-time lawyers-cum- amateur photographers who write on the side.

Today, careers consist of piecing together various types of work, juggling multiple clients, learning to be marketing and accounting experts, and creating offices in bedrooms/coffee shops/coworking spaces. Independent workers abound. We call them freelancers, contractors, sole proprietors, consultants, temps, and the self-employed.

And, perhaps most surprisingly, many of them love it.

via The Freelance Surge Is the Industrial Revolution of Our Time – Sara Horowitz – Business – The Atlantic.

Advanced web design links

FROM MY TWITTER STREAM of late:

Okay, that last one isn’t a web design link and the Apple comment could go either way, but that’s how I roll. Follow me on Twitter for more snarkeractive funucation!