Three, count ’em, three days of design, code, and content. That’s what we’ve got lined up for you in beautiful Seattle, Washington. Including a special one-day workshop on HTML5 and CSS3, led by Jeremy Keith and Dan Cederholm (pictured above, extolling the virtues of caffeine and CSS).
The complete schedule for An Event Apart Seattle 2010—including A Day Apart with Jeremy Keith and Dan Cederholm—is now available online for your listening and dancing pleasure.
Today only, join Ethan Marcotte and yours truly at 3:00 PM EST for a live Q&A on standards-based design and Designing With Web Standards. Hurry, this free event is limited to the first 250 registered participants.
An Event Apart Chicago has sold out. If you wanted to join us in Chicago on October 12–13 for two days of design, code, and content, we’re sorry to announce that the show has completely sold out. There’s not a spare seat to be had.
That means, if you don’t already have a ticket, you won’t be able to watch Jason Santa Maria, Kristina Halvorson, Dan Brown, Whitney Hess, Andy Clarke, Aaron Gustafson, Simon Willison, Luke Wroblewski, Dan Rubin, Dan Cederholm, and your hosts Eric Meyer and Jeffrey Zeldman share the latest ideas in design, development, usability, and content strategy.
We’re sorry about that.
But, hey. If you can’t be with us in Chicago next week, please join us in San Francisco later this year. Or come see us in 2010 at any of these fine cities:
In “New Publishing and Web Content,” a proposed panel for SXSW Interactive, I will lead book and new media publisher and entrepreneur Lisa Holton, designer, writer, and W.W. Norton creative director Mandy Brown, novelist, web geek, and Harper’s editor Paul Ford, and writer, editor, and content strategist Erin Kissane in an honest and freewheeling exploration of the creative, strategic, and marketing challenges of traditional and online publishing—and how content strategy and design can help.
Topics covered will include:
What is content strategy?
For magazines that are born digital, what opportunities and challenges does the internet offer editors and publishers?
For traditional magazines, what opportunities and challenges does the internet offer editors and publishers?
How can traditional book publishers harness the energy and talent of the online community?
What new forms are made possible by the intersection of traditional publishing and social networking?
How can design facilitate reading?
How can design encourage readers to become writers and publishers?
What is the future of magazines and newspapers?
What is the future of books?
How can editors and publishers survive and thrive in this new climate?
Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.
When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.
I’m designing from the content out. Meaning that I designed the middle of the page (the part you read) first. Because that’s what this site is about.
When I was satisfied that it was not only readable but actually encouraged reading, I brought in colors and started working on the footer. (The colors, I need not point out to longtime visitors, hearken back to the zeldman.com brand as it was in the 1990s.)
The footer, I reckoned, was the right place for my literary and software products.
I designed the grid in my head, verified it on sketch paper, and laid out the footer bits in Photoshop just to make sure they fit and looked right. Essentially, though, this is a design process that takes place outside Photoshop. That is, it starts in my head, gets interpreted via CSS, viewed in a browser, and tweaked.
Do not interpret this as me dumping on Photoshop. I love Photoshop and could not live or work without it. But especially for a simple site focused on reading, I find it quicker and easier to tweak font settings in code than to laboriously render pages in Photoshop.
If you view source, I haven’t optimized the CSS. (There’s no sense in doing so yet, as I still have to design the top of the page.)
I thought about waiting till I was finished before showing anything. That, after all, is what any sensible designer would do. But this site has a long history of redesigning in public, and the current design has been with us at least four years too long. Since I can’t snap my fingers and change it, sharing is the next best thing.
Fred Gates interviews me and we take your calls, live, on Blog Talk Radio tonight.
Visit blogtalkradio.com/IGMRinFOCUS between 6:00 and 7:00 PM ET and phone in with your questions. Design. Writing. Client and career management. Web standards. DWWS 3e. Nothing’s off the table. Sound off and share. See you on (virtual) radio.