“LONDON, ONTARIO Digital Interactive Game and Web Conference Day 1. Jeffrey Zeldman delivered the keynote in the Web stream downstairs at London Convention Centre. Later that day, SxSW announced his upcoming Hall of Fame Induction March 13, 2012!”
YOU FIND ME ENSCONCED in the fabulous Buckhead, Atlanta Intercontinental Hotel, preparing to unleash An Event Apart Atlanta 2011, three days of design, code, and content strategy for people who make websites. Eric Meyer and I co-founded our traveling web conference in December, 2005; in 2006 we chose Atlanta for our second event, and it was the worst show we’ve ever done. We hosted at Turner Field, not realizing that half the audience would be forced to crane their necks around pillars if they wanted to see our speakers or the screen on which slides were projected.
Also not realizing that Turner Field’s promised contractual ability to deliver Wi-Fi was more theoretical than factual: the venue’s A/V guy spent the entire show trying to get an internet connection going. You could watch audience members twitchily check their laptops for email every fourteen seconds, then make the “no internet” face that is not unlike the face addicts make when the crack dealer is late, then check their laptops again.
The food was good, our speakers (including local hero Todd Dominey) had wise lessons to impart, and most attendees had a pretty good time, but Eric and I still shudder to remember everything that went wrong with that gig.
Not to jinx anything, but times have changed. We are now a major three-day event, thanks to a kick-ass staff and the wonderful community that has made this show its home. We thank you from the bottoms of our big grateful hearts.
I will see several hundred of you for the next three days. Those not attending may follow along:
Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW
“WE KICKED OFF WITH a discussion on web platforms, perhaps the most widely-changing aspect of the web in the past 18 months. Zeldman began with a story about his efforts to check in to his upcoming flight to SXSW from a taxi cab in New York. He entered his details into his airline’s mobile app and clicked the ‘log in’ button, only to be taken to their desktop website which required Flash to log in, which inevitably, his iPhone didn’t support. How did this kind of user experience failure occur? …
“Moving on, the panel began to discuss publishing. The advent of plugins like Readability and a new product Roger Black is working on called TreeSaver allow readers to specify how they want to see content, and the advent of web standards means that content is generally separated from presentation, to the benefit of the reader. Zeldman made the point that the entire platform is for content, which makes it odd when some products are designed with the content being the last thing in mind.”
“The paywall quickly came up and the overwhelming ethos from the panel was “if you have exclusive great stuff, people will pay for it”. Dan Mall suggested that traditional publishers didn’t understand alternative modes of publishing and were attempting to price them at the same rate as their paper-and-ink versions. Mandy Brown joked that many publishers saw the iPad as their saviour, just like they did with the CD-ROM back in the 90s. She also made the point that despite its web-savvy audience, the A Book Apart project’s sales were 75% print. …
Paul MacInnes is the editor of the Guardian Guide and Matt Andrews is a client side web developer at the Guardian. Full coverage of SXSW 2011 at guardian.co.uk/sxsw
10am America/New_York
You are all in publishing!
ON SUNDAY, while leading a discussion on the future of web design and publishing, I noticed a slightly confused look appearing on some faces in the audience. The discussion had been billed as “Jeffrey Zeldman’s Awesome Internet Design Panel,” and I thought perhaps there was a disconnect for some in the audience between “design” and such topics as where content comes from and who pays for it.
So I asked, “Who here is in publishing?”
A few hands were gently raised.
Uh-huh. “And how many of you work on the web?”
Every right hand in the room shot up.
“You are all in publishing,” I explained.
Now, I like a good rounded corner talk as much as the next designer. I’ve given my share of them. Also of line height and measure, color and contrast, how to design things that don’t work in old versions of Internet Explorer, and so on. In the practice of web and interaction design, there will always be a place for craft discussions—for craft is execution, and ideas without execution are songs without music, meaningless.
But right now (and always) there is a need for design to also be about the big strategic issues. And right now, as much as design is wrestling with open vs. proprietary formats and the old challenges of new devices, design is also very much in the service of applications and publishing. Who gets content, who pays for it, how it is distributed (and how evenly), the balance between broadcast and conversation, editor and user—these are the issues of this moment, and it is designers even more than editors who will answer these riddles.
12pm America/New_York
Questions, Please: Jeffrey Zeldman’s Awesome Internet Design Panel today at SXSW Interactive
HEY, YOU WITH THE STARS in your eyes. Yes, you, the all too necessary SXSW Interactive attendee. Got questions about the present and future of web design and publishing for me or the illustrious panelists on Jeffrey Zeldman’s Awesome Internet Design Panel at SXSW Interactive 2011? You do? Bravo! Post them on Twitter using hashtag #jzsxsw and we’ll answer the good ones at 5:00 PM in Big Ballroom D of the Austin Convention Center.
Topics include platform wars (native, web, and hybrid, or welcome back to 1999), web fonts, mobile is the new widescreen, how to succeed in the new publishing, responsive design, HTML5, Flash, East Coast West Coast beefs, whatever happened to…?, and many, many more.
Comments are off here so you’ll post your questions on Twitter.
The panel will be live sketched and live recorded for later partial or full broadcast via sxsw.com. In-person attendees, arrive early for best seats. Don’t eat the brown acid.
1pm America/New_York
See me at the DIBI conference, UK
HEY, KIDS! GUESS WHO’s the keynote speaker at DIBI (pronounced “dibby”), the two-track Design It Build It web conference, June 7–8, 2011 at The Sage Gateshead venue in the Northeast of England? That’s right, it’s little old me. Join me for two tracks of design and development pleasure:
Design It track speakers include Faruk Ates, Jared Spool, Mike Kus, Inayaili de Leon, Jeremy Keith, and Brian Suda.
Speakers for the Build It track are Corey Donohoe, Blaine Cook, Lorna Mitchell, Bradley Wright, Rich Thornett and Jake Archibald.
There’s also “An Afternoon With…” half-day session focused on start-ups. The afternoon session is free to all conference pass-holders.
Tickets go on sale 13 January 2011. Follow dibiconf for announcements.
Keep up with my comings and goings on Lanyard and this site’s new Appearances page (in progress), follow me on Twitter (@zeldman), and keep watching the skies at An Event Apart, the design conference for people who make websites.
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel.
You, the people, have spoken. We will not let you down.
7am America/New_York
Of Thee I Sing
According to Lanyrd and this Amtrak ticket, I’m on my way to Washington, DC, home of the 9:30 Club, Embassy Row, museums and monuments, and the site of An Event Apart DC—three days of design, code, and content for people who make websites.
I love DC the way someone who used to live there loves a town. In DC I fell in love, played in some little-known but great bands, wrote for City Paper and The Washington Post, and started an advertising career that would take me to New York and lead me to web design.
And now, in the very neighborhood where I once struggled to pay rent, a place haunted by a friend’s ghost and memories of ordinary madness, I’m co-hosting a three-day celebration of a profession that didn’t exist fifteen years ago and that is only now coming to maturity. (I can relate.)
I’m truly looking forward to this conference and to meeting some of you there. For those who can’t attend, there’s A Feed Apart, An Event Apart’s official aggregator of live tweets, and, of course, the Flickr group. These should start filling with content shortly after the conference begins on Thursday morning.