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The Beauty Trap in Design [Automattic.Design]

I love a good page layout. I’m a chump for a visually well composed series of paragraphs. The proper degree of corner rounding for a given set of photos in relation to a box three columns over sets my little heart aflutter.

When great visual design occurs, I fall so in love with it that I can, if I’m not careful, forget my primary responsibility as a UX designer and creative director.

The Beauty Trap in Design

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.