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The Beauty Trap in Design [Automattic.Design]

I love a good page layout. I’m a chump for a visually well composed series of paragraphs. The proper degree of corner rounding for a given set of photos in relation to a box three columns over sets my little heart aflutter.

When great visual design occurs, I fall so in love with it that I can, if I’m not careful, forget my primary responsibility as a UX designer and creative director.

The Beauty Trap in Design

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.