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The Cult of the Complex

Illustration by Kevin Cornell.
“IN AN INDUSTRY that extols innovation over customer satisfaction, and prefers algorithm to human judgement (forgetting that every algorithm has human bias in its DNA), perhaps it should not surprise us that toolchains have replaced know-how.”

Our addiction to complicated toolchains and overbuilt frameworks is out of control. Web-making has lately become something of a dick-measuring competition. It needn’t stay that way.

If we wish to get back to the business of quietly improving people’s lives one thoughtful interaction at a time, we must rid ourselves of the cult of the complex. For more about why and how, see my new article, “The Cult of the Complex,” in A List Apart, for people who make websites.

 

 

 

Illustration by Kevin Cornell

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Hi! I’m a principal designer at Automattic, Inc. Also: Publisher and founder, A List Apart “for people who make websites.” Publisher and co-founder, A Book Apart—brief books for people who design, write, and code. Co-founder and co-host, An Event Apart UX & front-end conference. Faculty, MFA Interaction Design, School of Visual Arts, NYC. Host, The Big Web Show. Have written two books, notably ”Designing With Web Standards,“ currently in its 3rd Edition, and, on last count, translated into 15 languages and used as a text in 85 universities.