We say we're crafting personas to fit the needs of “real” people—yet we easily revert to abstractions when raw emotions enter the picture. Eric A. Meyer and Sara Wachter-Boettcher are working to change that. In today’s A List Apart for people who make websites, we’re pleased to share an excerpt from Chapter 7 of Eric and Sara’s new book, Design for Real Life, available now from A Book Apart. And A List Apart’s managing editor Mica McPheeters speaks with Sara Wachter-Boettcher about getting to the heart of users’ deepest needs.