Categories
Design

Getting to the heart of users’ deepest needs

We say we’re crafting personas to fit the needs of “real” people—yet we easily revert to abstractions when raw emotions enter the picture. Eric A. Meyer and Sara Wachter-Boettcher are working to change that. In today’s A List Apart for people who make websites, we’re pleased to share an excerpt from Chapter 7 of Eric and Sara’s new book, Design for Real Life, available now from A Book Apart. And A List Apart’s managing editor Mica McPheeters speaks with Sara Wachter-Boettcher about getting to the heart of users’ deepest needs.

Book excerpt

IN TODAY’S A List Apart, for people who make websites:

Design for Real Life

by Sara Wachter-Boettcher, Eric Meyer

We say we’re crafting personas to fit the needs of “real” people—yet we easily revert to abstractions when raw emotions enter the picture. Common human experiences aren’t “edge” cases; we don’t get to dismiss what seems uncomfortable or different to us. In this excerpt from Design for Real Life, Eric Meyer and Sara Wachter-Boettcher take on the elephant in the room—the tendency to look the other way.

Design for Real Life – An interview with Sara Wachter-Boettcher

by Mica McPheeters, Sara Wachter-Boettcher

A List Apart’s managing editor Mica McPheeters speaks with Sara Wachter-Boettcher about getting to the heart of users’ deepest needs.

Good intentions can easily blind us to bad ideas—accidentally awful outcomes that alienate and distress our users. It’s time to take a hard look at our processes, to recognize and work through our biases toward idealized users in ideal situations. In this interview with managing editor Mica McPheeters, Sara Wachter-Boettcher talks about what she learned while writing Design for Real Life.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.

%d bloggers like this: