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An Event Apart Design video

Co-Design, Not Redesign, by Kevin M. Hoffman – An Event Apart Video

Kevin M. Hoffman

MOVE from the nightmare of design by committee to the joys of design collaboration.

In this 60-minute video captured live at An Event Apart Orlando: Special Edition, Kevin M. Hoffman explains how service design thinking, lean approaches to user experience, and co-design processes offer an alternative to the usual (expensive) design project frustrations, and deliver experiences to delight your users.

Source: An Event Apart News: Co-Design, Not Redesign, by Kevin M. Hoffman – An Event Apart Video

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal & Creative Director, Automattic, Inc. Founder & Publisher, A List Apart. Co-founder, An Event Apart design conference. Publisher & co-founder, A Book Apart—brief books for people who design, write, and code. Have written two books, notably Designing With Web Standards, 3rd Edition. Faculty, MFA, Interaction Design program, School of Visual Arts, NY. Host, The Big Web Show. But what I really want to do is direct.