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An Event Apart Design video

Co-Design, Not Redesign, by Kevin M. Hoffman – An Event Apart Video

Kevin M. Hoffman

MOVE from the nightmare of design by committee to the joys of design collaboration.

In this 60-minute video captured live at An Event Apart Orlando: Special Edition, Kevin M. Hoffman explains how service design thinking, lean approaches to user experience, and co-design processes offer an alternative to the usual (expensive) design project frustrations, and deliver experiences to delight your users.

Source: An Event Apart News: Co-Design, Not Redesign, by Kevin M. Hoffman – An Event Apart Video

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Principal designer/creative director, Automattic, Inc. Publisher, A List Apart and A Book Apart “for people who make websites.” Co-founder, An Event Apart design conference. Faculty, MFA, Interaction Design program, School of Visual Arts, New York. Have written two books, notably Designing With Web Standards 3rd Edition.