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climate change

Poverty is a System Design Failure

Platts Global Energy Awards. My friend Peyo at right.

“POVERTY is a system-design failure.” So says my friend Pär (“Peyo”) Almqvist in a World Economic Forum article he wrote last year when his company, OMC Power—which brings sustainable, renewable, off-the-grid energy to the poorest people in rural India—was selected as a World Economic Forum Technology Pioneer.

Peyo’s article explains better than I could how renewable-energy companies, locked out of first-world competition by entrenched fossil fuel interests, are bringing the future to poor rural and urban areas—and ushering in a new era of decentralized power. (Much like the web is doing for content, commerce, and applications.)

The Economist has also covered OMC’s work.

Last night in New York, OMC Power won a fresh honor when they were named a rising star at the 2014 Platts Global Energy Awards (“the Academy Awards of the energy industry”).

I first met Peyo in 1999 in Stockholm, when we both spoke at a design conference organized by the K10k guys, Toke and Mike. Peyo was just 19 at the time. By age 25, he had become a digital media director and music producer (his music is still popular in the Swedish iTunes EDM and hip hop charts), not to mention a contributing author to A List Apart.

I am so happy for my friend, and even happier to see him putting his brilliance to use addressing one of the greatest economic, ecological, and social challenges of our time. Not everyone who is smart and talented is making smartphone camera apps (not that there’s anything wrong with it).

Congratulations, Peyo!

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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