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A List Apart № 383: It Ain’t Easy Being Green

A List Apart Issue 383

A LIST APART ? 383 tackles our impact on the biosphere:

Sustainable Web Design

by JAMES CHRISTIE

Do you know your website’s carbon footprint? Or how to lower it? Emissions standards have been set for the automotive, construction, and telecommunications industries, yet the internet’s carbon footprint is growing out of control: a whopping 830 million tons of CO2 annually—larger than that of the entire aviation industry. At least 40 percent of that falls partially under the responsibility of people who make websites. It’s time for web designers to do our part. James Christie explains how to slim our obese websites and simultaneously attack our industry’s carbon footprint, using methods that conveniently dovetail with good business practice and future-friendly design.

The Web Runs on Electricity and We’re Running Out

by DORIAN PETERS

It’s a humbling thought, but as web professionals, nothing we create actually exists when the power goes out. As we increase the number of devices in our world, planning for a connected web of things in hopes that the poor will be liberated, education will be free, and our fridges will tell us we’re out of lettuce, we fail to acknowledge that we scarcely have enough fossil fuels to maintain the current state for long. Web designers need to be part of the solution—and the situation is more hopeful than you may think. Dorian Peters shows how we can exercise the surprising power that lies in seemingly small designerly decisions to help our industry not only survive, but create positive impact worldwide.


Illustration: Kevin Cornell

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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