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Apple Design

Dispossessed

“HOMELESS FOLK sleeping in front of the SoHo Apple Store. What a perfect commentary on our society,” I thought. Then I realized these aren’t the homeless. They’re upwardly mobile consumers vying to be the first to buy a new model iPhone when the store opens in the morning.

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Employer Brand at Automattic. Publisher, AListApart.com & ABookApart.com. Ava’s dad. Pete’s brother (RIP). He/him.

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