ART AND COPY have been joined at the hip since Bill Bernbach launched the creative revolution in the 1960s. But on the web, not so much.
It’s great that some of the brightest minds in our industry continue making the point that copy matters, and that “one of the most overlooked designers in any field is the copywriter.” But it’s sad that, whenever we make that point, the only examples we seem to come up with are 37signals and Apple. (Flickr used to be in there, too, but these days, sadly, nobody wants to talk about Flickr—even when they’re a canonical example of doing x right.)
Anyhoo: Great Design is Jargon-Free is another fine instance of a smart web person (in this case, the handsome and erudite Scott Berkun) making those points.