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Saul Bass pitches AT&T

CULTURAL HISTORY GEM: Saul Bass’s Original Pitch for the Bell Systems Logo Redesign, 1969. Article and curation via brainpickings.org. Hat tip: Tim Murtaugh.

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.