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Saul Bass pitches AT&T

CULTURAL HISTORY GEM: Saul Bass’s Original Pitch for the Bell Systems Logo Redesign, 1969. Article and curation via brainpickings.org. Hat tip: Tim Murtaugh.

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Employer Brand at Automattic. Publisher, AListApart.com & ABookApart.com. Ava’s dad. Pete’s brother (RIP). He/him.

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