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glamorous Google User Experience UX

Don’t Be Evil (Wink).

Google. Evil.

WHILE VIEWING STATS on TweetMeme, I noticed a banner ad that said, “New York—explore it again like you used to.” Intrigued, I clicked the ad. It took me to the web page shown above. (Click to view full size.) At the top was a message thanking me for subscribing. Ouch! I had not subscribed, I had merely clicked a link. Opt-in subscription without notice or warning is about as dark as a user experience pattern can get and still be legal.

Beneath the notice was an ad for a women’s strip tease class. I don’t think I’m the intended demographic. Facebook would know that. Why doesn’t Google?

The offer had a time limit; the script on the time limit froze my browser, prompting a force-quit and restart.

If “Don’t Be Evil” is still Google’s slogan, I wonder if folks who work there say it with a straight face.

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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