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Redesigned

The zeldman.com redesign is up.

The zeldman.com redesign is up. You’re soaking in it. It’s old school. It’s brand heritage, baby. It’s retro 90s web. It’s so retro it’s nowtro. Because old is the new new.

Mainly, the redesign is content focused. After so many years as a web designer, and after creative directing so many influential projects, I naturally considered doing a wide, three-column, ultra-modern design—something cool, detached, polished, and glowing with rich media and fancy-pants sliding-drawer JavaScript effects. Not that there’s anything wrong with those things. In the right circumstances, those things can rock hard. But this site is mainly about my writing. So I crafted a simple look that encourages reading and hearkens back to this site’s early years.

Read more about it here, here, there, and elsewhere. (Don’t freak out; these old posts are now in the new layout, adding a layer of surrealism to the experience, since you’re looking at a blog post in the finished new look that links to and talks about cruddy early versions of that same look.)

If orange hurts you, there’s a style switcher in the footer that will remember your preference for an off-white background. You’re welcome.

WordPress implementation by Noel Jackson.

Rotation script by Mark Huot.

Thanks, fellas! And thanks to all readers who critiqued the public beta.

[tags]zeldman, zeldman.com, redesign, redesigns, webdesign, design[/tags]

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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