Next time a client says design doesn’t matter, share this with them: Tropicana Line’s Sales Plunge 20% Post-Rebranding (Ad Age).
Categories
Design Matters
- Post author By L. Jeffrey Zeldman
- Post date 6 April 2009
- No Comments on Design Matters
- Tags Design, designmatters, tropicana
By L. Jeffrey Zeldman
“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.
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