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Design

Design Matters

Next time a client says design doesn’t matter, share this with them: Tropicana Line’s Sales Plunge 20% Post-Rebranding (Ad Age).

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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