Categories
Usability User Experience UX

Customer support on the march

You know that new thing where you call customer support and a robot tells you that there’s no need to wait; just leave your phone number and you’ll be called back in three minutes? So you do it, and three minutes later, the robot calls you back and asks you to hold while your call is connected? And then you sit on hold for twenty minutes waiting to get connected?

You know that new thing where you call customer support and a robot tells you that there’s no need to wait; just leave your phone number and you’ll be called back in three minutes? So you do it, and three minutes later, the robot calls you back and asks you to hold while your call is connected? And then you sit on hold for twenty minutes waiting to get connected?

[tags]customersupport, userexperience, badexperience, UX[/tags]

By L. Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek. Author, Designer, Founder. Talent Content Director at Automattic. Publisher, alistapart.com & abookapart.com. Ava’s dad.

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