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Friedrolling: vt. Gratuitously posting Basecamp referral links disguised as tweets or blog posts.

Friedrolling: vt. Gratuitously posting Basecamp referral links disguised as tweets or blog posts.

“Man, damn the internets! That’s the third time today I’ve been Friedrolled when I thought I was clicking on porn!

[tags]37signals, basecamp, referral[/tags]

By Jeffrey Zeldman

“King of Web Standards”—Bloomberg Businessweek.

Designer at Automattic, Inc. Co-Founder, An Event Apart. Publisher, A List Apart & A Book Apart. Author. Father. He/him.