Thanks for the great feedback, folks. For those who find the orange background objectionable, I’ll offer a user-selectable alternate color scheme, like this one (quick sketch, ignore the color of the printer’s mark at the top, final colors may vary).
I’m designing from the content out. Meaning that I designed the middle of the page (the part you read) first. Because that’s what this site is about.
When I was satisfied that it was not only readable but actually encouraged reading, I brought in colors and started working on the footer. (The colors, I need not point out to longtime visitors, hearken back to the zeldman.com brand as it was in the 1990s.)
The footer, I reckoned, was the right place for my literary and software products.
I designed the grid in my head, verified it on sketch paper, and laid out the footer bits in Photoshop just to make sure they fit and looked right. Essentially, though, this is a design process that takes place outside Photoshop. That is, it starts in my head, gets interpreted via CSS, viewed in a browser, and tweaked.
Do not interpret this as me dumping on Photoshop. I love Photoshop and could not live or work without it. But especially for a simple site focused on reading, I find it quicker and easier to tweak font settings in code than to laboriously render pages in Photoshop.
If you view source, I haven’t optimized the CSS. (There’s no sense in doing so yet, as I still have to design the top of the page.)
I thought about waiting till I was finished before showing anything. That, after all, is what any sensible designer would do. But this site has a long history of redesigning in public, and the current design has been with us at least four years too long. Since I can’t snap my fingers and change it, sharing is the next best thing.
I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.
Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.
The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.
Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!
“Jeffrey Zeldman on Open Source Design”
I discuss “open source design” in an excerpt from a long interview at Big Think. The full interview, with a complete transcript, will soon be available there as well.
BigThink’s Merrell Hambleton did a great deal of research prior to conducting the hour-long interview, and was thereby able, not only to probe typical Zeldman topics in greater depth, but also to ask interesting questions outside my comfort zone.
The interview was carried out via Interrotron, a fascinating device invented by Errol Morris.
Join Eric Meyer and your humble host with truly special guest speakers Jason Santa Maria, Jeremy Keith, Joshua Porter, Whitney Hess, Dan Cederholm, Daniel Mall, Derek Featherstone, Aarron Walter, Scott Thomas, Heather Champ, Andy Clarke, and GoodBarry’s Brett Welch for two days of design, code, and content.
An intensely educational two-day conference for passionate practitioners of standards-based web design, An Event Apart brings together thirteen of the leading minds in web design for two days of non-stop inspiration and enlightenment. If you care about code as well as content, usability as well as design, this is the one you’ve been waiting for.
The panel was about quitting your job (or coping with a layoff), working as a freelancer, collaborating with others, and what to do if your collaboration starts morphing into an agency. We sought to answer questions like these:
What business and personal skills are required to start a freelance business or a small agency? Is freelancing or starting a small agency a good fit for my talents and abilities?
Is freelancing or starting a small agency the right work solution for me in a scary and rapidly shrinking economy? Can the downsides of this economy work to my advantage as a freelancer or small agency head?
I’ve been downsized/laid off/I’m stuck in a dead-end job working longer hours for less money. Should I look for a new job or take the plunge and go freelance?
What can I expect in terms of income and financial security if I switch from a staff job to freelancing? What techniques can I use as a freelancer to protect myself from the inevitable ups and downs?
How do I attract clients? How much in-advance work do I need to line up before I can quit my job?
How do I manage clients? What client expectations that are normal for in-house or big agency work must I deliver on as a freelancer or the head of a small or virtual agency? Which expectations can I discard? How do I tell my client what to expect?
Do I need an office? What are the absolute minimum tools I need to start out as a one-person shop?
How big can my freelance business grow before I need to recast it as a small agency?
What models are out there for starting an agency besides the conventional Inc. model with all its overhead? Which model would work best for me?
Who do I know with whom I could start a small or virtual agency? What should I look for in my partners? What should I beware of?
If I’m lucky enough to be growing, how do I protect my creative product and my professional reputation while adding new people and taking on more assignments?
How big can my agency grow before it sucks? How I can grow a business that’s dedicated to staying small?
Eat fine meals, ride fast trains, be a web professional
New at WebProfessional.org: in Careers in the Web Profession, WOW’s Bill Culver interviews your humble narrator and Scott Fegette, Technical Product Manager for Dreamweaver at Adobe about the joys, sorrows, challenges, and opportunities of a professional web career.
WebProfessional.org aims to promote the web professional by:
defining and promoting the title
providing resources that will assist Web professional to succeed
serving as a bridge between practitioners and those that teach, governments and industry
A key to running successful “social networking sites” is to remember that they’re just communities. All communities, online or off, have one thing in common: members want to belong—to feel like part of something larger than themselves. Communicating effectively, setting clear and specific expectations, mentoring contributors, playing with trends, offering rewards, and praising liberally (but not excessively) can harness your members’ innate desires—and nurture great content in the process.
Asymmetry, asperity, simplicity, modesty, intimacy, and the suggestion of a natural process: these attributes of elegant design may seem relevant only to a project’s aesthetics. But the most successful web designs reflect these considerations at every stage, from idea to finished product. Bring heart to the experiences you create by infusing them with intelligence that transcends aesthetics and reflects the imperfection of the natural world.
Web designers and developers power the global economy, but almost nothing is known about who we are, where we live, how we work, what tools we use.
The A List Apart survey (2007 survey, 2007 detailed findings, 2008 survey) of over 32,000 full-time, part-time, and freelance web designers, developers, and related user experience professionals began answering questions about who works in this field, where we are located, which kinds of businesses and organizations employ us, under which titles we work, what we earn, how satisfied and secure we are, and so on.
Complementing this information, in 2008 Web Directions North conducted a State of the Web 2008 survey of designers, developers, and other web professionals to find out more about our philosophies, technologies, and best practices. The findings include details and analysis of all responses to over 50 questions. You can read all the questions, download the complete (anonymized) set of responses, read detailed analysis, and more.