USABILITY TESTING doesn’t reveal problems in your product so much as it uncovers arrogance in your thinking. #
I WATCHED dozens of Barbie videos hundreds of times when my daughter was three and four years old. I can’t praise their animation, dialog, or other cinematic and literary qualities, but this I can say in their favor: every Barbie video we watched was feminist and empowering in its messaging.
This was not the Barbie my girl cousin grew up with, wondering which outfit she should wear to please Ken. This Barbie kicked ass.
In one video, set in 18th Century France, Barbie and her roommates overcame sexism to become Musketeers. They exposed a conspiracy, beat male villains at swordplay, and more than once saved the life of the kingdom’s rather ineffectual prince. (The downside of the Barbie videos’ crude but seemingly heartfelt feminism was that they tended to portray men as wimps or scumbags. Women are strong in the Barbie videos; good men are not.)
In another video, Barbie was an actor who became a film director when the director of the picture in which she was starring tried to patronize her. In Fairytopia, the first and worst animated of the videos, Barbie went on a Lord-of-the-Rings-style quest and saved an entire kingdom from ruin. In A Fashion Fairytale, she saved her aunt’s business from bankruptcy by an evil (woman) competitor, and then helped that competitor turn from the dark side to the light. In other words, she kicked ass but also nurtured and forgave. Assertive and supportive. A fighter and a hugger.
I watched these videos over and over, because children aged three to four thrive on repetition. I got familiar enough that I could quote the dialog as easily as I quote from Rushmore or North By Northwest. I was relieved when my daughter outgrew Barbie, because my mind craved something a little more grown-up in the film narrative department. But I never once worried that the videos were telling my daughter she could be anything but awesome. I never watched a single Barbie video that told girls life was about finding and pleasing anyone besides yourself.
This was also the time in my daughter’s development when we bought Barbie reading books and Barbie dolls. When I was three, Barbie had a thousand ways to look beautiful. When my daughter was three, Barbie had a thousand ways to earn a living.
You can find fault with Barbie. For one thing, she still promotes a vision of the world in which caucasian features set the beauty standard—a world in which, even if there are variously ethnic friends in the mix, the main character is always white. Then there are her unrealistic physical dimensions, which have been tied to self-loathing and eating disorders in girls and women. (Not that Barbie’s is the only unrealistic physique girls contend with—they’re bombarded with the stuff from birth.) The Barbie stories never question the established social order. They inspire girls to achieve, but obviously they don’t address male/female pay discrepancy or other serious social issues.
Musketeer Barbie saves the prince; she doesn’t ask why do we need a prince? Shouldn’t we invent representative democracy? And how about letting a woman run things?
Barbie won’t save us. But she’s not as bad as all that.
For young girls who have just begun seeing the world through the filter of gender, today’s Barbie does some good. Barbie videos were some of the only stories we watched back then that didn’t require me to immediately explain, apologize for, and caution against believing, one or more horrifying biases. Viewed a classic Disney film lately?
The internet feeds on outrage and cat gifs. And the recent outing of a Barbie story that appears to conform to 1950s-Barbie-thinking made perfect fodder. But it might simply be a book that teaches children how different professionals work together to create the digital games they enjoy playing. A designer is part of the mix; so are developers and other professionals, whose complementary skills support each other. That’s how it works when I design stuff. In my work, almost every day, there are things that go wrong that oblige me to call someone else to fix them. I notice a problem on a server; I reach out to a sysadmin. It isn’t because I’m a boy and boys are dumb. It’s because designers aren’t sysadmins.
All right. Fair enough. It was a terrible error for the illustrator to make all the technical people male. That sends an awful message—one lots of us have been working to fight. It’s disturbing that nobody at the publishing house realized the inferences that could be drawn from this mistake. And if this were my only exposure to Barbie in the past ten years, I’d be drawing those inferences and storming the barricades (i.e. retweeting) with the rest of my peeps.
But honestly? I spent two long years with the Barbie franchise. I think the women running it today are serious about girl power. Maybe the unfortunately timed illustration error reveals a deep sexist conspiracy. Or maybe it’s just one of those things nobody thought about while rushing a cheap book to print.
In April of 2009, in a post every web designer, publisher, or business person should read, Joshua Schachter told how URL shortening services like TinyURL and Bit.ly came to be, and why the latest ones were so addictive. (Missing from Joshua’s account of their utility is the benefit URL shorteners can provide when sharing an otherwise obscenely long link on the printed page.)
The prescient post concludes that, despite their benefits, such services ultimately harm the web, decreasing clarity while increasing the odds of linkrot and spam:
[S]hortening services add another layer of indirection to an already creaky system. A regular hyperlink implicates a browser, its DNS resolver, the publisher’s DNS server, and the publisher’s website. With a shortening service, you’re adding something that acts like a third DNS resolver, except one that is assembled out of unvetted PHP and MySQL, without the benevolent oversight of luminaries like Dan Kaminsky and St. Postel.
There are three other parties in the ecosystem of a link: the publisher (the site the link points to), the transit (places where that shortened link is used, such as Twitter or Typepad), and the clicker (the person who ultimately follows the shortened links). Each is harmed to some extent by URL shortening.
There’s more, and you should read it all.
One of Joshua’s recommendations to minimize some of the harm is that websites do their own URL shortening instead of relying on middlemen. I’ve done some of that here, via the ShortURL plug-in for WordPress. Thus I use zeldman.com/x/48 instead of a much longer URL to notify my friends on Twitter about a new comment on an oldish thread. Likewise, zeldman.com/x/49 redirects to yesterday’s big post, “Write When Inspired.”
Rolling your own mini-URLs lessens the chance that your carefully cultivated links will rot if the third-party URL shortening site goes down or goes out of business, as is happening to tr.im, a URL shortener that is pulling the plug because it could neither monetize nor sell its service.
tr.im is now in the process of discontinuing service, effective immediately….
No business we approached wanted to purchase tr.im for even a minor amount.
There is no way for us to monetize URL shortening — users won’t pay for it — and we just can’t justify further development since Twitter has all but annointed bit.ly the market winner.
The Short URL Plugin for WordPress installs automatically. It provides simple statistics, telling you how many times a link has been clicked, sets up redirects automatically, allows you to choose a custom link style, and more. You’re not limited to shortening your own URLs, although that’s mainly how I use it; you can also shorten third-party URLs, turning your site into a miny TinyURL. I’ve used this plugin for months, with nothing but joy in its cleverness and usability.
[tags]ShortURL, plugin, WordPress, plugins, joshua schachter, tr.im, bit.ly, URL, Twitter, TinyURL, web, usability, internet, links, security[/tags]
Armed with nothing more than a keen eye, a good seat, a fine camera, and the ability to use it, An Event Apart Seattle attendee Warren Parsons captured the entire two-day show in crisp and loving detail. Presenting, for your viewing pleasure, An Event Apart Seattle 2009 – a set on Flickr.
When you’ve paged your way through those, have a gander at Think Brownstone’s extraordinary sketches of AEA Seattle.
Still can’t get enough of that AEA stuff? Check out the official AEA Seattle photo pool on Flickr.
And here are Luke W’s notes on the show.
Our thanks to the photographers, sketchers, speakers, and all who attended.
[tags]aneventapart, aeaseattle09, AEA, AEA09, Seattle, webdesign, conference, Flickr, sets, Twitter, photos, illustrations, sketches, aneventapart.com[/tags]
A proposal for improving comments.
The Grid System is a resource for all designers to learn about the benefits of using grid systems, golden ratios and baseline grids. Fabulous. Via Coudal.
Short (2.5 minute) video of photographer George Del Barrio’s shoot of urban folk musician Rahsaan Salandy, for his upcoming album.
Mr. Williams emphasized many times that, despite its buzz, Twitter is still a tiny, two-year-old company with just 25 employees. “It’s good that the expectations are high, but give us a minute,” he joked.
Imagine loneliness so intense that you begin to notice the attractiveness of headset wearers in stock photos. Imagine time so heavy on your hands that you create a website dedicated to your sad little obsession. Imagine no more. Discover Headset Hotties. (From those wonderful people who brought us Instant Rimshot.)
[tags]links, twitter, grids, gridsystem, comments, conversations, stateoftheweb, survey, westciv, headset, hotties, coudal, filmmaking, photography, George Del Barrio, Rahsaan Salandy, Jason Santa Maria, WebDirections, Twitter, NYTimes, Facebook[/tags]
You can look at Twitter as text messaging or as micro-blogging.
If it’s text-messaging, of concern only to your closest friends, then content such as “Dude, where are you? We’re in the mezzanine” is perfectly appropriate, and “Fish tacos FTW nom nom nom” is practically overachievement.
If it’s micro-blogging, then you may be obliged, like any writer, to consider your reader’s need for value.
Writers inform and enlighten. They create worlds, ideologies, and brochure copy.
In 140 characters, a good writer can make you laugh and a great one can make you march.
You thought I was going to say “cry.” That, too.
Not everyone who blogs is Dostoevsky, and with ten Twitterers for every blogger, the literary riches are spread thin.
Fine writers are using Twitter—they’re using it even more than they’re using their personal sites, because it’s an even faster means of distributing what they have to offer, which is jokes, poems, and ideas.
The good writers are easier to discover thanks to tools like Favrd. (The best thing about Twitter is its unfulfilled potential. Some developers reach their highest level of attainment creating some of the many features Twitter didn’t come with.) Tools like Favrd also change the discourse: writers write differently when they think someone is reading, and self-consciously clever Twitterers have responded to Favrd by posting stuff that’s more likely to get favored—like directors playing to critics.
But nobody just follows on Twitter. Sure, you follow, but you also create. And you might consider that an obligation to occasionally create meaning, color, and richness.
I don’t view
http as a medium for phone chatter. I don’t mean you can’t place phone calls over the internet—of course you can. I mean I’m old-fashioned enough (or have been doing this long enough) to view the web mostly as a publishing medium, with all the obligations that implies. So while I sometimes use Twitter as a homing device, I mainly try to think of it as the world’s smallest magazine, published by me.
In my ceaseless effort to impose my views on others, I recently declared a moratorium on banal tweets about food and drink.
The public was overwhelmingly supportive.
Whether it’s good for your readers or not, approaching Twitter as a writer’s tool (or the world’s smallest magazine, published by you) can be good for you. Getting off a nice Tweet can be like popping a breath mint or finishing a work-out at the gym. It refocuses the day, relieves tension, empowers constructive criticism, and generally helps clarify the muddle of your thoughts.
Conscious Twittering FTW.
[tags]writing, twitter, publishing, the web[/tags]
Ariel Waldman’s “Twitter Refuses to Uphold Terms of Service” makes a disturbing read and a depressing revelation.
To summarize: Twitter’s Terms of Service (TOS), modeled on Flickr’s, forbid one Twitter user to harass another. If you harass, you lose your account, according to the TOS. Yet Twitter user Ariel Waldman experienced painfully offensive harassment from another Twitter user for months. Unable to make him stop or to get help through normal Twitter channels, she escalated the issue to Twitter’s CEO and asked him to fulfill Twitter’s Terms of Service, i.e. to warn or ban the harasser. Instead of dealing with the harassment, the CEO decided to alter Twitter’s TOS. (Alter them to what, one wonders.)
One expects corporations to behave in cowardly and callowly self-interested ways, but one expects more from one’s heroes and friends.
Comments have now been turned off, although you’re welcome to read what the first 77 people had to say.
[tags]arielwaldman, twitter, TOS[/tags]
OUR PERSONAL SITES, once our primary points of online presence, are becoming sock drawers for displaced first-person content. We are witnessing the disappearance of the all-in-one, carefully designed personal site containing professional information, links, and brief bursts of frequently updated content to which others respond via comments. Did I say we are witnessing the traditional personal site’s disappearance? That is inaccurate. We are the ones making our own sites disappear.
Obliterating our own readership and page views may not be a bad thing, but let’s be sure we are making conscious choices.
Interactive art director Jody Ferry’s site is a perfect example of the deeply decentralized personal page. I use the term “page” advisedly, as Jody’s site consists of a single page. It’s a fun, punchy page, bursting with personality, as intriguing for what it hides as what it reveals. Its clarity, simplicity, and liquidity demonstrate that Jody Ferry does indeed practice what the site’s title element claims: Interactive Art Direction and User Experience Design. All very good.
It could almost be the freshened-up splash page of a late 1990s personal site, except that the navigation, instead of pointing inward to a contact page, resume, blog, link list, and photos, points outward to external web services containing those same things. Mentally insert interactive diagram here: at left is a 1990s site whose splash page links to sub-pages. Structurally, its site map is indistinguishable from an org chart, with the CEO at the top, and everyone else below. At right, to re-use the org chart analogy, a site like Jody’s is akin to a single-owner company with only virtual (freelance) employees. There is nothing below the CEO. All arrows point outward.
Most personal sites are not yet as radically personal-content-outsourced as Jody’s, and certainly not every personal site will go this way. (Jody’s site might not even be this way tomorrow, and, lest it be misunderstood, I think Jody’s site is great.) But many personal sites are leaning this way. Many so inclined are currently in an interim state not unlike what’s going on here at zeldman.com:
- There are blog posts here, but I post Tweets far more frequently than I write posts. (For obvious reasons: when you’re stuck in an airport, it’s easier to send a 140-character post via mobile phone and Twitter than it is to write an essay from that same airport. Or really from anywhere. Writing is hard, like design.) To connect the dots, I insert my latest Tweet in my sidebar. I have more readers here than followers at Twitter, but that could change. Are they the same readers? Increasingly, to the best of my knowledge, there are people who follow me on Twitter but do not read zeldman.com (and vice-versa). This is good (I’m getting new readers) and arguably maybe not so good (my site, no longer the core of my brand, is becoming just another piece of it).
- Like nearly everyone, I outsource discoverable, commentable photography to Flickr.com instead of designing my own photo gallery like my gifted colleagues Douglas Bowman and Todd Dominey. Many bloggers now embed mini-bits of their Flickr feeds in their site’s sidebars. I may get around to that. (One reason I haven’t rushed to do it is that most of my Flickr photos are hidden behind a “friends and family” gateway, as I mainly take pictures of our kid.) Photography was never what this site was about, so for me, using Flickr is not the same as outsourcing the publication of some of my content.
- As I’ve recently mentioned, links, once a primary source of content (and page views) here, got offloaded to Ma.gnolia a while back. From 1995 until a few years ago, every time I found a good link, an angel got his wings and I got page views. My page views weren’t, brace yourself for an ugly word, monetized, so all I got out of them was a warm feeling—and that was enough. Now my site is, brace yourself again, monetized, but I send my readers to Ma.gnolia every time I find a link. Go figure.
I’m not trying to get rid of my readers, nor are you trying to shake off yours. In the short term, including Flickr, Twitter, and Ma.gnolia or De.licio.us feeds sends traffic both ways—out to those services, but also back to your site. (Remember when some of us were afraid RSS would cost us our readers? It did and it didn’t. With RSS, good writers gain readers while often losing traditional page views. But that’s another story.) I’ve certainly found new websites by going to the Twitter profile pages of people who write funny or poignant Tweets. Behind a great Flickr photo may be a great designer whose site you might not have found if not for first seeing that photo.
But outsourcing the publication of our own content has long-term implications that point to more traffic for the web services we rely on, and less traffic and fewer readers for ourselves.
This is not necessarily a bad thing. Not every person who designs websites needs to run a personal magazine on top of all their other responsibilities. If your goal in creating a personal site way back when was to establish an online presence, meet other people who create websites, have fun chatting with virtual friends, and maybe get a better job, well, you don’t need a deep personal site to achieve those goals any more.
But if world domination is your goal, think twice before offloading every scrap of you.
- An authorized Belorussian translation of this article, Нуль персанальны сайт, appears on designcontest.com.
- An authorized Polish translation appears on besteonderdelen.nl.
[tags]personal sites, blogs, blogging, de.licio.us, ma.gnolia, flickr, twitter, jodyferry, outsourcing, content, readers, readership[/tags]
If “Our Broken Borders” should someday turn into a ratings loser for CNN’s Lou Dobbs, perhaps he can switch to “The Dwindling Productivity of the American Worker: Is Facebook Sapping Our National Vigor?”
Like comic books, rock and roll, heavy metal, gangsta rap, gaming, and MySpace, the web is no longer an easy card for parent-scaring pundits and politicians to play. But social networking sites AKA community-focused web applications AKA “web 2.0” can still be blamed for a variety of social ills. That they are actually blameless doesn’t matter. The truth never matters in this game.
And since it’s easier to say “Facebook” than “the aggregate of new social networking sites and applications such as Flickr and Twitter,” there’s every chance that Facebook will take the whipping for the entire category.
That this will actually increase Facebook’s market value is known but won’t matter to the people who pretend to be outraged about “the Facebook generation” or “social not-working” or whatever the pundits end up calling the “crisis.”
The same thing happened when religious authorities tried to ban “Carnal Knowledge,” “The Exorcist,” “Hail Mary,” and “The Last Temptation of Christ.” In every case, people who otherwise wouldn’t have bought tickets for these films, showed up, lined up, and even bought popcorn.
At least “The Exorcist” was entertaining.
And of course, parental outrage and the PMRC have sold plenty of rap and metal.
If Facebook, Twitter, and other social networking apps get boosted by fake outrage, they’ll acquire more investors. And they’ll need them, since all these applications run at a loss, and all of them suffer from terrible scaling problems.
The scaling problems will grow worse as the apps become more popular; investors will buy smaller and smaller pieces of a less and less viable business concern; and when it pops, we’ll be back to the bird flu movie of the week.
So the planet warms and the Kenyans kill their neighbors and we tweet about nothing and hope the servers hold out.
[tags]socialnetworking, loudobbs, cnn, facebook, twitter, web2.0, applications, webapps[/tags]