ALA 278: design for readers; stay alive

In Issue No. 278 of A List Apart, For People Who Make Websites:

In Defense of Readers

by MANDY BROWN

As web designers, we concern ourselves with how users move from page to page, but forget the needs of those whose purpose is to be still. Learn the design techniques that create a mental space for reading. Use typographic signals to help users shift from looking to reading, from skimming along to concentrating. Limit distractions; pay attention to the details that make text readable; and consider chronology by providing transitions for each of the three phases of the online reading experience.

Filling Your Dance Card in Hard Economic Times

by PEPI RONALDS

In space no one can hear you scream, and in a global economic meltdown, no industry—not even web design—is safe. But as a web designer, your skills and products are suited to ride out hard times, as long as you stay busy. Learn the seven steps to (relative) security in good times or bad: 1. Keep clients happy. 2. Know your goals. 3. Use your initiative wisely. 4. Communicate. 5. Put in a full day’s work. 6. Do it right. 7. Find the love.

[tags]mandibrown, pepironalds, design, readers, designforreaders, business, webbusiness, stayinbusiness, recession, tips[/tags]

Comments off.

ALA 259: Career and Content

In Issue No. 259 of A List Apart, for people who make websites:

The Cure for Content-Delay Syndrome

by Pepi Ronalds

Clients love to write copy. Well, they love to plan to write it, anyhow. On most web design projects, content is the last thing to be considered (and almost always the last thing to be delivered). We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specifications—but content? It’s a disrespected line item in a schedule: “final content delivered.” Pepi Ronalds proposes a solution to this constant cause of project delays.

Why Did You Hire Me?

by Keith LaFerriere

Landing a new job or client is difficult in this economic climate. Undelivered contractual promises and work environment shortcomings can transform that challenge into a long-term nightmare. Keith LaFerriere shows how to get paid what you’re worth; how to fight for control of your projects using management tools corporate cultures respect (even if they don’t understand your work); and how to tell when it’s time to jump ship.

[tags]alistapart, webdesign, tips, content, writing, editors, editorial, control, career, client services[/tags]