Books Not Dead

Headed to SXSW Interactive? Concerned about the future of books, magazines, and websites? Attend “New Publishing and Web Content,” a panel I’m hosting on the creative, strategic, and marketing challenges of traditional and new (internet hybrid) book publishing and online magazine publishing, and how these fields intersect with content strategy and client services.

Joining me in a thoughtful exploration of new and old business models and creative challenges will be people who’ve spent a decade or two butting up against and reinventing these boundaries:

As moderator, my job will be to let these geniuses speak, to occasionally lob the right question to the right genius, and to help field your questions from the audience.

If you work in web or print publishing, or just care about the written word, please join us at 5:00 PM Central Time in Ballroom A.

(What else am I doing at SXSW Interactive? Here’s my schedule so far. I also hope to see some of you at OK Cog’aoke II, SXSW Interactive’s premiere karaoke event and best party, hosted by your friends at Happy Cog.)

“Freelance to Agency” Podcast

PRESENTING the full audio recording of “From Freelance to Agency: Start Small, Stay Small”, a panel at SXSW Interactive 2009 featuring Roger Black (founder of agencies huge and small), Kristina Halvorson (freelancer turned agency head), and Whitney Hess (agency pro turned freelance), and moderated by yours truly.

The panel was about quitting your job (or coping with a layoff), working as a freelancer, collaborating with others, and what to do if your collaboration starts morphing into an agency. We sought to answer questions like these:

  • What business and personal skills are required to start a freelance business or a small agency? Is freelancing or starting a small agency a good fit for my talents and abilities?
  • Is freelancing or starting a small agency the right work solution for me in a scary and rapidly shrinking economy? Can the downsides of this economy work to my advantage as a freelancer or small agency head?
  • I’ve been downsized/laid off/I’m stuck in a dead-end job working longer hours for less money. Should I look for a new job or take the plunge and go freelance?
  • What can I expect in terms of income and financial security if I switch from a staff job to freelancing? What techniques can I use as a freelancer to protect myself from the inevitable ups and downs?
  • How do I attract clients? How much in-advance work do I need to line up before I can quit my job?
  • How do I manage clients? What client expectations that are normal for in-house or big agency work must I deliver on as a freelancer or the head of a small or virtual agency? Which expectations can I discard? How do I tell my client what to expect?
  • Do I need an office? What are the absolute minimum tools I need to start out as a one-person shop?
  • How big can my freelance business grow before I need to recast it as a small agency?
  • What models are out there for starting an agency besides the conventional Inc. model with all its overhead? Which model would work best for me?
  • Who do I know with whom I could start a small or virtual agency? What should I look for in my partners? What should I beware of?
  • If I’m lucky enough to be growing, how do I protect my creative product and my professional reputation while adding new people and taking on more assignments?
  • How big can my agency grow before it sucks? How I can grow a business that’s dedicated to staying small?

Whitney Hess has written a fine wrap-up of the panel, including a collection of tweets raving about it, some of Mike Rohde’s visual coverage, and links to other people’s posts about the panel.

LISTEN to “From Freelance to Agency: Start Small, Stay Small”.

[tags]design, webdesign, podcast, recording, SXSW, SXSWi, SXSWi09, panels, panel, freelance, agency, smallagency, transition, survival, economy[/tags]

Flying North

I was in the Austin airport, looking for my gate, when a raspy voice rang out:

“If he wants more than I’m giving him, fuck him. No, seriously, fuck him.”

And I said:

“This must be the flight to New York.”

[tags]NYC, Austin, SXSW, SXSWi, people, glamorous, airports, airtravel, jetblue, flying, jetting[/tags]

Pick a Panel

The SXSW panel picker launched today. SXSW Interactive is probably the world’s biggest web shebang, and the panel picker is how the festival begins winnowing out which panels, out of the many submitted, will actually be presented to the public.

A few potential panels feature Happy Cog personnel:

From Freelance to Agency: Start Small, Stay Small

Jeffrey Zeldman

The web has always attracted mavericks and entrepreneurs, and a rocky economy makes the freelance life more desirable (or at least more inevitable) than ever. So what happens when your freelance business starts to grow? How big can you get without getting bad? How can freelancers and small teams compete with traditional agencies? Hip freelancers and cool agency heads will answer questions, compare experiences, and tell their stories.

Not the Same Old Story

Jason Santa Maria

If the web provides so many ways to connect with audiences, why are we all stuck telling the same story with our designs? Hear from a panel of storytelling experts on the importance of narrative and art direction online to break away from static and boring experiences.

Web Triage: Methodical Madness

Shaun Inman (featuring Ethan Marcotte & Dan Mall)

The web is always evolving—but not quite fast enough for dream-big designers and developers. Join our chief residents as they share their methods for developing groundbreaking techniques. They’ll also demonstrate how to identify your own unique strengths and apply them to technical- and design-related problems.

[tags]sxsw, panels, happycog, zeldman[/tags]

SXSW Parents Cooperatives

If I learned one thing at this year’s SXSW Interactive Festival, it was this: you can’t bring your three-year-old to SXSW Interactive and expect to actually participate in SXSW Interactive.

Don’t get me wrong: Trading parenting duties with your spouse enables you to see or contribute to at least some of the show’s panels and parties.

Don’t get me wronger: SXSW Interactive is foremost about the stuff that happens in halls, the chance meetings with your web heroes on Congress, the small gatherings and compressed conversations at breakfast, lunch, and dinner. These mini-gatherings are the best thing at SXSW, and, with the exception of an occasional meal cancelled on account of meltdown, you don’t have to miss out.

Don’t get me wrongest: Traveling with your young child is a privilege, and the memories you make are more precious than the panels you miss.

Still, there is the problem. SXSW Interactive is the annual gathering of the tribes. Many of the tribes now have younguns. Attending a two-day educational conference without your kids is not a huge deal, but SXSW lasts a week. The choices are not good: See the whole show but miss your kids for a week? Bring your kids and miss practically the whole show? Attend for only a couple of days, missing your kids and most of the show?

On the third day I found myself in a costly hotel room across from the conference center, skipping a keynote to play with Barbie dolls, it occurred to me that groups of parents could band together to create a more optimal experience.

Here’s how SXSW Parents Cooperatives could work: You and six other families bring your kids. An Austin nanny provides knowledge of local activities and primary child care. Parents pool their money to pay the nanny. Each day a different parent accompanies the nanny and kids to the playroom or museum or park. (That way there is always one parent present.) Everyone has each other’s mobile phone numbers; there are strict rules about drop-off and pick-up. Each participating parent misses one day of the conference, but gets to attend all the other days without worry or guilt.

It beats missing the conference—or your family.

Variations are possible. Maybe two parents hang with the nanny each day. Maybe one parent does the morning and another does the afternoon.

You start your co-op and I’ll start mine. For reasons of child safety and privacy, we can’t organize our co-ops on public-facing websites. But we can pool our experiences after next year’s show. Maybe several co-ops can start a wiki. Or a bowling tournament. Or a kid-friendly party or two.

Catch you ’round the jungle gym.

SXSW Interactive Video

  • Respect! Panel Excerpt featuring Douglas Bowman of Stopdesign and Google, and Happy Cogs Erin Kissane, Liz Danzico, and Jason Santa Maria. Moderated by Jeffrey Zeldman. The panel’s title gets mangled, and the name “Santa Monica” is shown when I talk, but interesting things are said about getting buy-in on design.
  • Michael Lopp and Jeffrey Zeldman on user interface design and managing design and development teams.

[tags]sxsw, parents, co-ops[/tags]

Monday links

WCAG Samurai
The WCAG Samurai Errata for Web Content Accessibility Guidelines 1.0 are published as an alternative to WCAG 2. “You may comply with WCAG 2, or with these errata, or with neither, but not with both at once.” Published 26 February 2008. Read the intro first.
Happy Cog Studios at SXSW Interactive
Two hot panels, plus bowling.
Alex King’s Twitter Tools
Integrate your Twitter account with your WordPress blog. Archive your tweets, create a blog post from each tweet, create a daily digest of your tweets, post a tweet in your sidebar, and more.
Chopsticks by Carlos Segura
Brilliant! 51 chopstick bags by Carlos Segura assisted by Ryan Halvorsen. In EPS for your raster or vector pleasure.
Can a Gas Station Really Be Green?
Boston design firm builds green gas station in smoggy LA.
48 Unique Ways To Use WordPress
CMS, city guide, history/timeline site, intranet, movie poster and trailer site, network hub, polling site, Feedburner alternative, Twitter clone, many more.
Misleading Marketing Copy
Words and phrases to avoid if you want an honest relationship with your customers.
Pattern inspiration (Veerle’s Blog)
Design inspiration via wallpaper and tiles.
Mental Models: Aligning Design Strategy with Human Behavior (on Flickr)
Illustrations from the newly published book by Indi Young (Rosenfeld Media, 2008).
A Speck of Sunlight Is a Town’s Yearly Alarm Clock
On March 8, the sun will rise again in Longyearbyen, the first time since October.
Dockdrop
Free Mac OS X application lets you share files fast. Drag any file or folder onto the Dockdrop dock icon, then choose how you want to send it. Dockdrop uploads it and puts a URL for your upload on the clipboard, ready for pasting into an email, chat program or website.
Official Google Maps API Blog: Google Maps Without the Scripting
The Google Static Maps API provides a simpler way to add maps to your website. Rather than use JavaScript, the Google Static Maps API creates map images on the fly via simple requests to the Static Maps service with HTTP requests.

[tags]zeldman, wcagsamurai, happycog, sxsw, googlemaps, wordpress, veerle, indiyoung, mentalmodels, wcag2, accessibility[/tags]