ALA 278: design for readers; stay alive

In Issue No. 278 of A List Apart, For People Who Make Websites:

In Defense of Readers

by MANDY BROWN

As web designers, we concern ourselves with how users move from page to page, but forget the needs of those whose purpose is to be still. Learn the design techniques that create a mental space for reading. Use typographic signals to help users shift from looking to reading, from skimming along to concentrating. Limit distractions; pay attention to the details that make text readable; and consider chronology by providing transitions for each of the three phases of the online reading experience.

Filling Your Dance Card in Hard Economic Times

by PEPI RONALDS

In space no one can hear you scream, and in a global economic meltdown, no industry—not even web design—is safe. But as a web designer, your skills and products are suited to ride out hard times, as long as you stay busy. Learn the seven steps to (relative) security in good times or bad: 1. Keep clients happy. 2. Know your goals. 3. Use your initiative wisely. 4. Communicate. 5. Put in a full day’s work. 6. Do it right. 7. Find the love.

[tags]mandibrown, pepironalds, design, readers, designforreaders, business, webbusiness, stayinbusiness, recession, tips[/tags]

Comments off.

Recession tips for web designers

Now in the coveted 23 December spot at 24 ways: Recession Tips for Web Designers:

Jeffrey Zeldman rounds off our 2008 season with some hard-earned advice for web designers and developers to take into 2009. As the economic climate gets tougher and budgets get cut, our skills need to extend to staying in work, not just completing work won.

[tags]recession, webdesign, business, survival[/tags]

Hope is the daughter of dawn

Awake at 4:30 AM at the end of a four-day heat wave. Sweating, but not from the weather. Running a business during a recession gets you out of bed with the chickens.

I have always moved counter to my time. I started Happy Cog as the dot-com boom went bust. We bought our first home in December 2007, as the U.S. mortgage crisis flared to full incandescence. And as the U.S. falls into economic narcolepsy, Happy Cog New York and Happy Cog Philadelphia are moving to newer, bigger, better, more beautiful, more perfectly located, and more expensive offices.

By daylight I hustle and count my blessings. We retire early, tired and contented. But at the first pale light of dawn, I’m awake and wired and already on the mental treadmill.

This morning as I lay there fretting over design and personnel questions, I heard our daughter cry out. I was at her side a moment later. She was dreaming; dreaming about bath time. Talking in her sleep, she gave voice to her nightmare:

“No, Mama, no hair wash. Let me skip it, Mama.”

I put my hand on her shoulder and told her she could skip the hair wash, and she instantly subsided to calm sleep.

[tags]glamorous, myglamorouslife, recession, work, sleeplessness[/tags]