The Amanda Project

Designed by Happy Cog and launched today, The Amanda Project is a social media network, creative writing project, interactive game, and book series combined:

The Amanda Project is the story of Amanda Valentino, told through an interactive website and book series for readers aged 13 & up. On the website, readers are invited to become a part of the story as they help the main characters search for Amanda.

The writing-focused social media network is designed and written as if by characters from the Amanda novels, and encourages readers to enter the novel’s world by joining the search for Amanda, following clues and reading passages that exist only online, and ultimately helping to shape the course of the Amanda narrative across eight novels. (The first Amanda novel—Invisible I, written by Melissa Kantor—comes out 22 September.)

The site developed over a year of intense creative collaboration between Happy Cog and Fourth Story Media, a book publisher and new media company spearheaded by publishing whiz Lisa Holton. Prior to starting Fourth Story, Lisa was was President, Scholastic Trade Publishing and Book Fairs; managed the publication of Harry Potter and the Deathly Hallows; and oversaw development of The 39 Clues. Before that she spent nearly a decade developing numerous bestselling, franchise-launching series at Disney.

Happy Cog‘s New York office developed this project. The team:

Equally vital to the project’s success were Fourth Story’s leaders and partners, including:

  • Lorraine Shanley, Principal Advisor
  • Ariel Aberg-Riger (website, Twitter), Creative Development & Marketing Manager
  • JillEllyn Riley, Editorial Director
  • Dale Robbins, Creative Director
  • David Stack, Director, Digital Partnerships
  • Melissa Kantor, Writer
  • Peter Silsbee, Writer
  • Polly Kanevsky, Art Director
  • Sam Gerstenzang, Technology Consultant

Today’s launch is not the end of our relationship with Fourth Story Media. The Amanda Project will continue to evolve, and Happy Cog will remain an active partner in its direction and growth. We thank our brilliant collaborators and congratulate them on today’s milestone.

Read more

[tags]amanda, amandaproject, theamandaproject, TAP, happycog, design, webdesign, contentstrategy, userexperience, publishing, books, aarongustafson, lizdanzico, erinkissane, whitneyhess, mattgoldenberg, kellymccarthy, jasonsantamaria, jeffreyzeldman, lisaholton, dalerobbins, davidstack, JillEllynRiley, ArielAberg-Riger[/tags]

.net interview

There was a point in the 90s when I felt like a sucker for doing HTML and CSS.”

The .net Zeldman interview is available for your downloading pleasure (4.2 MB PDF). For more of the best in web design and development, visit netmag.co.uk.

Update, 27 May 2009

An HTML version of the interview has now been posted on .net’s website.

[tags]webdesign, webdevelopment, magazine, interview, .net, netmag, interview, interviews, zeldman, jeffreyzeldman[/tags]

“Taking Your Talent to the Web” is now a free downloadable book

Taking Your Talent To The Web, a guide for the transitioning designer, by L. Jeffrey Zeldman. Hand model: Tim Brown.

RATED FIVE STARS at Amazon.com since the day it was published, Taking Your Talent to the Web (PDF) is now a free downloadable book from zeldman.com:

I wrote this book in 2001 for print designers whose clients want websites, print art directors who’d like to move into full–time web and interaction design, homepage creators who are ready to turn pro, and professionals who seek to deepen their web skills and understanding.

Here we are in 2009, and print designers and art directors are scrambling to move into web and interaction design.

The dot-com crash killed this book. Now it lives again. While browser references and modem speeds may reek of 2001, much of the advice about transitioning to the web still holds true.

It’s yours. Enjoy.

Oh, yes, here’s that ancient Amazon page.


Short Link

Update – now with bookmarks

Attention, K-Mart shoppers. The PDF now includes proper Acrobat bookmarks, courtesy of Robert Black. Thanks, Robert!

Ready For My Closeup

Ready For My Closeup

DanielByrne [warning! Flash site with JavaScript auto-expand full-screen window] came to Happy Cog‘s New York office to shoot me for an upcoming feature story in .Net Magazine, “the UK’s leading magazine for web designers and developers.”

What can I say? I’m a sucker for the gentle touch of a make-up pad. Or of anything, really. I love this photo (shot by Byrne with my iPhone) because it captures the fact that I’m still really a four-year-old. It also shows what a genuine photographer can do with even the humblest of tools.

[tags]photos, photography, shoot, danielbyrne, photographer, zeldman, jeffreyzeldman, profile, bio, interview, .net, .netmag, .netmagazine, .netmagazineUK, myglamorouslife, iphone, candid, shoots, shots, Apple[/tags]

More Zeldman Fun From BigThink

Bigthink.com/jeffreyzeldman is your BigThink channel for all your BigThink Jeffrey Zeldman needs. Now playing at that URL are three Zeldman interview clips for your pleasure:

  1. “Jeff” Zeldman dissects online journalism
  2. “Jeff” Zeldman outlines the history of blogging
  3. “Jeff” Zeldman discusses the future of open source

View early and view often. Happy watching and blogging.

[tags]bigthink, zeldman, jeffreyzeldman, interviews, internet, web, design, history, journalism, online, onlinejournalism, webpublishing, opensource, webstandards[/tags]

“Jeffrey Zeldman on Open Source Design”

I discuss “open source design” in an excerpt from a long interview at Big Think. The full interview, with a complete transcript, will soon be available there as well.

BigThink’s Merrell Hambleton did a great deal of research prior to conducting the hour-long interview, and was thereby able, not only to probe typical Zeldman topics in greater depth, but also to ask interesting questions outside my comfort zone.

The interview was carried out via Interrotron, a fascinating device invented by Errol Morris.

[tags]bigthink, zeldman, design, webdesign, opensource, standards, webstandards, libraries, jeffreyzeldman, interview[/tags]

Taking Your Calls, Live at 6

Fred Gates interviews me and we take your calls, live, on Blog Talk Radio tonight.

Visit blogtalkradio.com/IGMRinFOCUS between 6:00 and 7:00 PM ET and phone in with your questions. Design. Writing. Client and career management. Web standards. DWWS 3e. Nothing’s off the table. Sound off and share. See you on (virtual) radio.

Update – download the interview

New! Listen to the archived audio interview.

[tags]fredgates, IGMRinFOCUS, BTR, BlogTalkRadio, live, interviews, podcasts, zeldman, jeffreyzeldman, microstardom[/tags]